{"id":55939,"date":"2015-11-17T00:00:00","date_gmt":"2015-11-16T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2015\/11\/17\/communication-in-the-pharmaceutical-industry-from-the-product-to-the-brand\/"},"modified":"2015-11-17T00:00:00","modified_gmt":"2015-11-16T23:00:00","slug":"communication-in-the-pharmaceutical-industry-from-the-product-to-the-brand","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/communication-in-the-pharmaceutical-industry-from-the-product-to-the-brand\/","title":{"rendered":"Communication in the pharmaceutical industry, from the product to the brand"},"content":{"rendered":"<p>Traditionally, communication in the pharmaceutical industry has focused its efforts on products. However, the current situation reveals that corporate communication of the pharmaceutical industry will increasingly gain strength versus product communication. It is necessary for companies to identify which is their brand identity and what makes them different from their competitors.<\/p>\n<p>The reputation of the pharmaceutical industry needs to define the core of communication (corporate and product communication) in a concept that identifies and differentiates the industry, but also explaining its leadership beyond its products in order to get the social license to operate.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/McuraCura\">Mar\u00eda Cura<\/a>, Partner and Managing Director\u00a0in LLORENTE &amp; CUENCA Barcelona<\/strong><\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/mnccst\">M\u00f2nica Costa<\/a>, Manager of Health Sector in LLORENTE &amp; CUENCA Barcelona<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally, communication in the pharmaceutical industry has focused its efforts on products. However, the current situation reveals that corporate communication of the pharmaceutical industry will increasingly gain strength versus product communication. It is necessary for companies to identify which is their brand identity and what makes them different from their competitors. The reputation of the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":55940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Communication in the pharmaceutical industry, from the product to the brand - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/communication-in-the-pharmaceutical-industry-from-the-product-to-the-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication in the pharmaceutical industry, from the product to the brand\" \/>\n<meta property=\"og:description\" content=\"Traditionally, communication in the pharmaceutical industry has focused its efforts on products. However, the current situation reveals that corporate communication of the pharmaceutical industry will increasingly gain strength versus product communication. It is necessary for companies to identify which is their brand identity and what makes them different from their competitors. The reputation of the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/communication-in-the-pharmaceutical-industry-from-the-product-to-the-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-16T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_000015396967_Full-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Communication in the pharmaceutical industry, from the product to the brand - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/communication-in-the-pharmaceutical-industry-from-the-product-to-the-brand\/","og_locale":"en_US","og_type":"article","og_title":"Communication in the pharmaceutical industry, from the product to the brand","og_description":"Traditionally, communication in the pharmaceutical industry has focused its efforts on products. However, the current situation reveals that corporate communication of the pharmaceutical industry will increasingly gain strength versus product communication. It is necessary for companies to identify which is their brand identity and what makes them different from their competitors. 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