{"id":55963,"date":"2015-12-15T00:00:00","date_gmt":"2015-12-14T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2015\/12\/15\/consumer-engagement-trends-for-2016\/"},"modified":"2015-12-15T00:00:00","modified_gmt":"2015-12-14T23:00:00","slug":"consumer-engagement-trends-for-2016","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/","title":{"rendered":"Consumer Engagement trends for 2016"},"content":{"rendered":"<p>In 2016 the sophistication of the relation between brands and consumers of content will be consolidated. Communities tend to specialize talking about more specific issues each time, so <strong>brands will have to define much more those territories they address<\/strong>. In this specialization the Big Data will play a key role personalizing the messages. On the other hand, the consumer-citizenship\u2019s brains knowledge called neuro-science will be another key tool that will also extend to the communication.<\/p>\n<p>New realities will force brands to adapt their transmedia storytelling to new formats such as the Internet of Things or Virtual Reality as well as to short-lived realities now lead by Snapchat. <strong>The final aim will remain the same, telling interesting stories to people<\/strong>. However, \u00a0\u00a0speakers may change, with the CEOs getting increasing prominence.<\/p>\n<p>Reaching engagement is an increasingly sophisticated target, with heterogeneous channels, formats, contents and also protagonists and with technology as the main character of the process.<\/p>\n<p>In this report we presentthe lastest trends in consumer engagement which we recommend companies to put into practice next year.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/davidgnatal\">David G. Natal<\/a>,\u00a0Head of the Consumer Engagement Area at LLORENTE &amp; CUENCA Spain<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2016 the sophistication of the relation between brands and consumers of content will be consolidated. Communities tend to specialize talking about more specific issues each time, so brands will have to define much more those territories they address. In this specialization the Big Data will play a key role personalizing the messages. On the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":55964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-55963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumer Engagement trends for 2016 - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Engagement trends for 2016\" \/>\n<meta property=\"og:description\" content=\"In 2016 the sophistication of the relation between brands and consumers of content will be consolidated. Communities tend to specialize talking about more specific issues each time, so brands will have to define much more those territories they address. In this specialization the Big Data will play a key role personalizing the messages. On the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-14T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Consumer Engagement trends for 2016 - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/","og_locale":"en_US","og_type":"article","og_title":"Consumer Engagement trends for 2016","og_description":"In 2016 the sophistication of the relation between brands and consumers of content will be consolidated. Communities tend to specialize talking about more specific issues each time, so brands will have to define much more those territories they address. In this specialization the Big Data will play a key role personalizing the messages. On the [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2015-12-14T23:00:00+00:00","og_image":[{"width":960,"height":576,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes-5.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/","url":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/","name":"Consumer Engagement trends for 2016 - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/#primaryimage"},"image":{"@id":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes-5.jpg","datePublished":"2015-12-14T23:00:00+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541"},"breadcrumb":{"@id":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/#primaryimage","url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes-5.jpg","contentUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes-5.jpg","width":960,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/ideas\/consumer-engagement-trends-for-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"Consumer Engagement trends for 2016"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541","name":"maguilar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","caption":"maguilar"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/55963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=55963"}],"version-history":[{"count":0,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/55963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media\/55964"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=55963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=55963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}