{"id":56001,"date":"2016-01-19T00:00:00","date_gmt":"2016-01-18T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2016\/01\/19\/the-realm-of-senses-the-age-of-sensory-communication\/"},"modified":"2016-01-19T00:00:00","modified_gmt":"2016-01-18T23:00:00","slug":"the-realm-of-senses-the-age-of-sensory-communication","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/the-realm-of-senses-the-age-of-sensory-communication\/","title":{"rendered":"The realm of senses. The age of Sensory Communication"},"content":{"rendered":"<p>Traditionally, brands have focused their communications attending only to one sense: the sight. They used to create contents and messages that \u201center us through the eyes\u201d However, the increasing requirement of consumers, the presence of even more competitors and the development of human brain through neuro-communication and neuro-marketing have forced brands to take into account all human senses.<\/p>\n<p>Everything we communicate reaches the receptor who assimilates it, even before of being aware of it, through the smell, taste, hearing and sight. Every sense <strong>plays a basic role in the interpretation of the message made by the addressee of the message<\/strong>.<\/p>\n<p>In this article written together with <a href=\"https:\/\/twitter.com\/diana_gavilan\">Diana Gavil\u00e1n<\/a>, Professor and Researcher in the area of Experiential and Sensory Marketing at the Universidad Complutense de Madrid and one of the most well known specialists in Spain of Sensory Marketing, and <a href=\"https:\/\/twitter.com\/fcarruesco?lang=es\">Fernando Carruesco<\/a>, Consultant of the Consumer Engagement Area at LLORENTE &amp; CUENCA Spain, we introduce Sensory Communication.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/davidgnatal\">David G. Natal,<\/a> Head of the Consumer Engagement Area at LLORENTE &amp; CUENCA Spain<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally, brands have focused their communications attending only to one sense: the sight. They used to create contents and messages that \u201center us through the eyes\u201d However, the increasing requirement of consumers, the presence of even more competitors and the development of human brain through neuro-communication and neuro-marketing have forced brands to take into account [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":56002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-56001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The realm of senses. The age of Sensory Communication - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/the-realm-of-senses-the-age-of-sensory-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The realm of senses. The age of Sensory Communication\" \/>\n<meta property=\"og:description\" content=\"Traditionally, brands have focused their communications attending only to one sense: the sight. They used to create contents and messages that \u201center us through the eyes\u201d However, the increasing requirement of consumers, the presence of even more competitors and the development of human brain through neuro-communication and neuro-marketing have forced brands to take into account [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/the-realm-of-senses-the-age-of-sensory-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-18T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The realm of senses. The age of Sensory Communication - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/the-realm-of-senses-the-age-of-sensory-communication\/","og_locale":"en_US","og_type":"article","og_title":"The realm of senses. The age of Sensory Communication","og_description":"Traditionally, brands have focused their communications attending only to one sense: the sight. They used to create contents and messages that \u201center us through the eyes\u201d However, the increasing requirement of consumers, the presence of even more competitors and the development of human brain through neuro-communication and neuro-marketing have forced brands to take into account [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/the-realm-of-senses-the-age-of-sensory-communication\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2016-01-18T23:00:00+00:00","og_image":[{"width":960,"height":576,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes-6.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/the-realm-of-senses-the-age-of-sensory-communication\/","url":"https:\/\/llyc.global\/en\/ideas\/the-realm-of-senses-the-age-of-sensory-communication\/","name":"The realm of senses. 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