{"id":56132,"date":"2016-03-10T00:00:00","date_gmt":"2016-03-09T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2016\/03\/10\/new-challenges-in-corporate-social-responsibility\/"},"modified":"2016-03-10T00:00:00","modified_gmt":"2016-03-09T23:00:00","slug":"new-challenges-in-corporate-social-responsibility","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/new-challenges-in-corporate-social-responsibility\/","title":{"rendered":"UNO#23 New challenges in Corporate Social Responsibility"},"content":{"rendered":"<p>Corporate Social Responsibility has suffered in recent years a <strong>radical transformation<\/strong>. From voluntary acctions more or less linked to the corporate strategy and instituted transversely seeking a building shared values with the different stakeholders, we have moved to <strong>a need for professionalism in business terms<\/strong>.<\/p>\n<p>The answer to corporate questions lie on CSR. How we relate emotionally with our audiences? What links us to them? Can we establish a sincere and transparent dialogue? There are thus new challenges that provide solutions to the needs raised on CSR, such as the use of <strong>metrics to allow traceability of CSR actions, management of Gender Diversity, Socially Responsible Investment or sustainable mobility<\/strong> among others are steadily gaining weight.<\/p>\n<p>CSR is alive and we can say that as a practice that is alive it will suffer major changes in the near future. Little remains of the early social marketing instead the <strong>Digital level strategic or relationship actions with the consumer based on a solid social storytelling CSR projects <\/strong>will be taking increasingly force actions.<\/p>\n<p>With this number of UNO it is intended to bring to the table some of the <strong>challenges of CSR and publicize how this plays a key role in managing corporate reputation<\/strong>.<\/p>\n<p>We invite you to read this issue of UNO in <strong><a href=\"http:\/\/www.uno-magazine.com\/\" target=\"_blank\" rel=\"noopener\">En<\/a><a href=\"http:\/\/www.uno-magazine.com\/number-23\/\" target=\"_blank\" rel=\"noopener\">glish<\/a><\/strong><a href=\"http:\/\/www.uno-magazine.com\/number-23\/\" target=\"_blank\" rel=\"noopener\">,\u00a0<\/a><strong><a href=\"http:\/\/www.uno-magazine.com\/number-23\/\" target=\"_blank\" rel=\"noopener\">S<\/a><a href=\"http:\/\/www.revista-uno.com\/numero-23\/\" target=\"_blank\" rel=\"noopener\">panish<\/a><\/strong>\u00a0and <strong><a href=\"http:\/\/www.revista-uno.com.br\/numero-23\/\">Portug\u00fbese-Brasil<\/a><\/strong>.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/georginarosell\" target=\"_blank\" rel=\"noopener\">Georgina Rosell<\/a>, director of the CSR and corporate foundations area at LLORENTE &amp; CUENCA Barcelona<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate Social Responsibility has suffered in recent years a radical transformation. From voluntary acctions more or less linked to the corporate strategy and instituted transversely seeking a building shared values with the different stakeholders, we have moved to a need for professionalism in business terms. The answer to corporate questions lie on CSR. How we [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":56133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-56132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UNO#23 New challenges in Corporate Social Responsibility - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/new-challenges-in-corporate-social-responsibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UNO#23 New challenges in Corporate Social Responsibility\" \/>\n<meta property=\"og:description\" content=\"Corporate Social Responsibility has suffered in recent years a radical transformation. From voluntary acctions more or less linked to the corporate strategy and instituted transversely seeking a building shared values with the different stakeholders, we have moved to a need for professionalism in business terms. The answer to corporate questions lie on CSR. 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