{"id":56152,"date":"2016-03-29T00:00:00","date_gmt":"2016-03-28T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2016\/03\/29\/towards-the-digital-transformation-of-communication\/"},"modified":"2016-03-29T00:00:00","modified_gmt":"2016-03-28T22:00:00","slug":"towards-the-digital-transformation-of-communication","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/towards-the-digital-transformation-of-communication\/","title":{"rendered":"Towards the Digital Transformation of Communication"},"content":{"rendered":"<p>The so-called \u201cdigital transformation\u201d affects everyone, including us, communication, marketing and public affairs professionals. It is clear that, in order to help our organizations earn the favor of their stakeholders, we can no longer use the same old practices and work tools.<\/p>\n<p>It is crucial to understand the challenges we face and find the solutions that will allow us to achieve our goals. This is the question Iv\u00e1n Pino and me\u00a0address in this article. How to win the audience\u2019s attention in a context of <em>infoxication<\/em>. How to earn the reputation of the stakeholders in a hypertransparent environment. And how to respond to personal empowerment in order to obtain the recommendation of clients, employees and collaborators.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/sergiocortes?lang=es\" target=\"_blank\" rel=\"noopener\">Sergio Cort\u00e9s,<\/a>\u00a0partner of LLORENTE &amp; CUENCA and<\/strong>\u00a0<strong>founder and chairman of CINK<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The so-called \u201cdigital transformation\u201d affects everyone, including us, communication, marketing and public affairs professionals. It is clear that, in order to help our organizations earn the favor of their stakeholders, we can no longer use the same old practices and work tools. It is crucial to understand the challenges we face and find the solutions [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":56153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-56152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Towards the Digital Transformation of Communication - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/towards-the-digital-transformation-of-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Towards the Digital Transformation of Communication\" \/>\n<meta property=\"og:description\" content=\"The so-called \u201cdigital transformation\u201d affects everyone, including us, communication, marketing and public affairs professionals. It is clear that, in order to help our organizations earn the favor of their stakeholders, we can no longer use the same old practices and work tools. It is crucial to understand the challenges we face and find the solutions [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/towards-the-digital-transformation-of-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-28T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/foto-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Towards the Digital Transformation of Communication - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/towards-the-digital-transformation-of-communication\/","og_locale":"en_US","og_type":"article","og_title":"Towards the Digital Transformation of Communication","og_description":"The so-called \u201cdigital transformation\u201d affects everyone, including us, communication, marketing and public affairs professionals. 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