{"id":56382,"date":"2017-02-20T00:00:00","date_gmt":"2017-02-19T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2017\/02\/20\/reputation-and-added-value\/"},"modified":"2017-02-20T00:00:00","modified_gmt":"2017-02-19T23:00:00","slug":"reputation-and-added-value","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/reputation-and-added-value\/","title":{"rendered":"Reputation and Added Value"},"content":{"rendered":"<p>In the forthcoming weeks, Developing Ideas will launch its book:<strong> Reputation and Added Value. <\/strong>The launching will take place in all our offices around the world. This is the sixth release of a book series based on Reputation produced by our Thought Leadership Unit. It presents a collection of articles and reports on the importance of staying ahead of the demands and new trends and how is linked to companies\u2019 reputation.<\/p>\n<p>On this occasion, <strong>Jos\u00e9 Antonio Zarzalejos<\/strong>, member of our company\u2019s Advisory Board, and ex-director of ABC and <em>El Correo<\/em>, has written the prologue. <strong>Fernando Carro,<\/strong> CEO of Arvato and President of Bertelsmann Spain, concludes the book with a reflection about how corporate reputation has become companies\u2019 greatest asset.<\/p>\n<p>The book was launched today at \u201cEspacio Bertelsmann\u201d in Madrid. The release was accompanied by a discussion panel where we learned about the experiences of three companies whose businesses had gained tangible added value through looking after their reputation. The speakers included <strong>Francisco Hevia<\/strong>, Director of Corporate Responsibility and Communication of Pascual Coporation and\u00a0<strong>Jaime Lobera<\/strong>, Corporate Sales and Marketing Director of Campofrio.<\/p>\n<p>In addition, the book was released at the beginning of February in Barcelona, by Jos\u00e9 Antonio Zarzalejos,<\/p>\n<p>The reputation of a company can only be established when it maintains close relationships with its stakeholders and add value to its communication.<\/p>\n<p>The origin of new social consumer habits and use of services is ruled by a commitment to sustainability.<\/p>\n<p>We invite you to read this issue.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/jallorente\">Jose Antonio Llorente<\/a><\/strong><br \/>\n<strong> Founding Partner and Chairman<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the forthcoming weeks, Developing Ideas will launch its book: Reputation and Added Value. The launching will take place in all our offices around the world. This is the sixth release of a book series based on Reputation produced by our Thought Leadership Unit. It presents a collection of articles and reports on the importance [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":56383,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-56382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reputation and Added Value - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/reputation-and-added-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reputation and Added Value\" \/>\n<meta property=\"og:description\" content=\"In the forthcoming weeks, Developing Ideas will launch its book: Reputation and Added Value. 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