{"id":56402,"date":"2017-03-09T00:00:00","date_gmt":"2017-03-08T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2017\/03\/09\/the-three-key-goals-of-communications-digital-transformation-is-the-new-report-of-developing-ideas\/"},"modified":"2017-03-09T00:00:00","modified_gmt":"2017-03-08T23:00:00","slug":"the-three-key-goals-of-communications-digital-transformation-is-the-new-report-of-developing-ideas","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/the-three-key-goals-of-communications-digital-transformation-is-the-new-report-of-developing-ideas\/","title":{"rendered":"From input to impact: The three key goals of communication\u2019s digital transformation"},"content":{"rendered":"<p>Digital transformation is boosting communication added value to companies&#8217; results. A good listening, content and relations strategy linked to the main goals of the business has a direct impact in results and more importantly, the balance account. \u00a0But these are not only financial elements but also relational, social, human and intellectual whose importance grows each day in a new economic context.<\/p>\n<p>This report that I wrote together with <strong><a href=\"https:\/\/twitter.com\/aalloza\">\u00c1ngel Alloza<\/a><\/strong>, CEO and General Secretary\u00a0of \u00a0<a href=\"http:\/\/www.corporateexcellence.org\/\">Corporate Excellence Foundation- Center for Reputation Leadership<\/a>, talks about a new system of objectives and metrics that can be incorporated into planification\u00a0and evaluation of communication practices. In addition, taking advantage of the opportunity that digital revolution brings its changes.<\/p>\n<p>We invite you to explore and delve further into this report.<\/p>\n<p><strong><a href=\"https:\/\/twitter.com\/ivanpinozas\">Iv\u00e1n Pino<\/a>, Senior Director\u00a0of the Digital Area\u00a0at LLORENTE &amp; CUENCA<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital transformation is boosting communication added value to companies&#8217; results. A good listening, content and relations strategy linked to the main goals of the business has a direct impact in results and more importantly, the balance account. \u00a0But these are not only financial elements but also relational, social, human and intellectual whose importance grows each [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":56403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-56402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From input to impact: The three key goals of communication\u2019s digital transformation - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/the-three-key-goals-of-communications-digital-transformation-is-the-new-report-of-developing-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From input to impact: The three key goals of communication\u2019s digital transformation\" \/>\n<meta property=\"og:description\" content=\"Digital transformation is boosting communication added value to companies&#8217; results. A good listening, content and relations strategy linked to the main goals of the business has a direct impact in results and more importantly, the balance account. \u00a0But these are not only financial elements but also relational, social, human and intellectual whose importance grows each [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/the-three-key-goals-of-communications-digital-transformation-is-the-new-report-of-developing-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-08T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/Imagen-cabecera-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"From input to impact: The three key goals of communication\u2019s digital transformation - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/the-three-key-goals-of-communications-digital-transformation-is-the-new-report-of-developing-ideas\/","og_locale":"en_US","og_type":"article","og_title":"From input to impact: The three key goals of communication\u2019s digital transformation","og_description":"Digital transformation is boosting communication added value to companies&#8217; results. A good listening, content and relations strategy linked to the main goals of the business has a direct impact in results and more importantly, the balance account. \u00a0But these are not only financial elements but also relational, social, human and intellectual whose importance grows each [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/the-three-key-goals-of-communications-digital-transformation-is-the-new-report-of-developing-ideas\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2017-03-08T23:00:00+00:00","og_image":[{"width":2560,"height":1696,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/Imagen-cabecera-1-scaled.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/the-three-key-goals-of-communications-digital-transformation-is-the-new-report-of-developing-ideas\/","url":"https:\/\/llyc.global\/en\/ideas\/the-three-key-goals-of-communications-digital-transformation-is-the-new-report-of-developing-ideas\/","name":"From input to impact: The three key goals of communication\u2019s digital transformation - 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