{"id":56892,"date":"2018-03-08T00:00:00","date_gmt":"2018-03-07T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2018\/03\/08\/the-10-golden-rules-of-employee-advocacy\/"},"modified":"2018-03-08T00:00:00","modified_gmt":"2018-03-07T23:00:00","slug":"the-10-golden-rules-of-employee-advocacy","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/the-10-golden-rules-of-employee-advocacy\/","title":{"rendered":"The 10 Golden Rules of Employee Advocacy"},"content":{"rendered":"

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Our 2017 study, La Guerra por el Talento<\/em><\/a>, showed 92 percent of participants believe employee advocacy is one of the major challenges companies face when attracting and retaining talent.<\/p>\n

Employee advocacy (in other words, employee ambassadors on social and other types of media) is a trend that will drive the future. Why? Because it is a powerful method for building an employer brand<\/strong>, attracting the best talent<\/strong> and fostering consumer trust<\/strong>. In a world where the corporate voice, especially on social media, is \u201ccommoditized,\u201d<\/em> the authenticity provided by employee spokespeople seems obvious.<\/p>\n

So, sure, employee advocacy is a great opportunity, but how should companies take on this challenge?<\/p>\n

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The 10 Golden Rules <\/strong><\/h1>\n

#1 Drivers<\/h4>\n

Think long-term.<\/h4>\n

Do not take on an employee advocacy initiative solely to earn short-term results, such as increased hits, likes or comments. Instead, focus on growing your employees\u2019 reputations and, in turn, they will help you grow. The overall goal must center around enhancing the overall reputation of your company, as well as its products, services and employer brand.<\/p>\n

#2 Storytelling<\/h4>\n

Strengthen employees\u2019 personal brands and the rest will follow.<\/h4>\n

Explain to your colleagues that employee advocacy is a win-win situation. Make them feel like the \u201cowners\u201d of the company, the masters of its destiny. Help them understand that helping the company build its reputation is not only good for the company but beneficial to them and their personal brand.<\/p>\n