[et_pb_section bb_built=”1″ _builder_version=”3.1.1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image admin_label=”Bot\u00f3n descarga” _builder_version=”3.1.1″ src=”https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2018\/10\/Boton_Articulo_web_ENG.jpg” url=”https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2018\/11\/181113_DI_articulo_transparencia_digital_ENGdef.pdf” url_new_window=”on” \/][et_pb_text admin_label=”Introducci\u00f3n” _builder_version=”3.1.1″]<\/p>\n
In today’s world, statistics abound showing we are a digitalized society in which corporations are subjected to what some call \u201chypertransparency\u201d. But it seems most companies have yet to focus on managing the fine line between private and public aspects of corporate information in the digital transformation context. Corporate transparency is no longer enough<\/strong>, at least in the form in which we have come to understand it. The researcher Elisa Baraibar<\/a> stresses this point in her thesis on the subject.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Transparencia radical” _builder_version=”3.1.1″]<\/p>\n Baraibar\u2019s research explains the concept of radical transparency defining a model of transparency management that implies the ability of a company\u2019s senior management to use new internet based technologies to create direct and ongoing dialogue with stakeholders<\/strong>. The behavioral guidelines and shared beliefs that make up the culture of radical transparency, which in some aspects are at odds with those of conventional transparency, are the following:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Receptor, canal y mensaje” _builder_version=”3.1.1″]<\/p>\n Regarding the recipient. <\/strong>The recipient of the information is often overlooked in conventional transparency, which fails to consider the essential belief of empowerment of the individual, which is the foundation of the digital transformation.<\/p>\n The radical transparency culture assumes the idea that customers, employees, suppliers, shareholders and private citizens are the main protagonists in corporate communications.<\/p>\n Regarding the channel. <\/strong>There are hundreds of studies\u2014in print and online form\u2014on corporate reporting requirements as the principal channel for corporate transparency.\u00a0Much less has been written to defend online social media as legitimate channels of corporate transparency, although they characterize the day-to-day reality of radical transparency.\u00a0 This is especially relevant when we consider the way in which the leaders of these companies themselves use their personal social networks.<\/p>\n Regarding the message.\u00a0<\/strong>Guidelines on corporate information disclosure also abound in documents and references that offer the classic definition of conventional transparency.\u00a0In this sense, the following classification of these messages, both on the perspectives of conventional and radical transparency, is worth noting:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Bullets 1″ _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Emisor” _builder_version=”3.1.1″]<\/p>\n Regarding the issuer. <\/strong>In traditional conception, accountability is conferred by a political authority on a business entity. According to the radical view of transparency, this responsibility is given to companies by their interest groups.<\/p>\n Therefore, to be considered transparent, companies must internalize two fundamental beliefs<\/strong>:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Bullets 2″ _builder_version=”3.1.1″]<\/p>\n In addition, in the current context of digital transformation, a transparent company would need to adopt several rules of conduct<\/strong> that are characteristic of brand journalism<\/a>, including:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.1.1″ background_color=”#eaf1e0″ custom_margin=”30px|30px|30px|30px” custom_padding=”30px|30px|30px|30px”]<\/p>\n In August 2018, Tesla<\/a> CEO, Elon Musk, posted on his Twitter<\/a> profile the following message: \u201cAm considering taking Tesla private at $420. Funding secured.<\/em>\u201d<\/a><\/p>\n Hundreds and even thousands of headlines, posts, comments and messages circled the globe, criticizing, evaluating and analyzing those 52 characters. At first, most thought that the information was just another extravagance of the entrepreneur. However, perhaps it was not as innocent or as unfortunate as it may have seemed.<\/p>\n The debate generated by his tweet had two consequences. The first was that the price of Tesla stock rose 11 percent, although it subsequently fell, which served as a means of gauging the market\u2019s response to a potential privatization of the company.<\/p>\n The second consequence was that, for two intense weeks, the entire financial world was forced to take a position regarding Tesla\u2019s plans, in one sense or another. Many of those who seriously questioned the company\u2019s future before the controversial tweet contributed to the confirmation of Tesla\u2019s continuity on the stock market.<\/p>\n We know that the proposed privatization had been effectively suggested by one of the company shareholders. The proposal had been discussed by the company\u2019s board of directors prior to the controversial tweet.<\/p>\n We also know that there was a conscious effort to forego the use of the formal channels of financial information of conventional transparency although Tesla would be covered as the company had stated to its shareholders in November 2013 that Musk\u2019s Twitter feed would become “an additional source of information<\/em>” on the electric-car manufacturer.<\/p>\n Because of this, the U.S Securities and Exchange Commission (SEC) decided to sue Musk in September for sharing \u201cfalse and misleading public statements\u201d regarding the company\u2019s market price on twitter. The tweet led to Musk\u2019s resignation as chairman of the company two days after the complaint (though his role as CEO was not affected), an action deemed untimely and exceptional by some and fit and necessary by others.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=”1″ _builder_version=”3.1.1″][et_pb_row][et_pb_column type=”4_4″][et_pb_image admin_label=”Bot\u00f3n descarga” _builder_version=”3.1.1″ src=”https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2018\/10\/Boton_Articulo_web_ENG.jpg” url=”https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2018\/11\/181113_DI_articulo_transparencia_digital_ENGdef.pdf” url_new_window=”on” \/][et_pb_text admin_label=”Introducci\u00f3n” _builder_version=”3.1.1″] In today’s world, statistics abound showing we are a digitalized society in which corporations are subjected to what some call \u201chypertransparency\u201d. But it seems most companies have yet to focus on managing the fine line between private and public aspects of corporate […]<\/p>\n","protected":false},"author":4,"featured_media":57131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-57130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"\nRadical transparency<\/span><\/h3>\n
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Elon Musk (Tesla): \u201cFunding secured<\/em>\u201d<\/strong><\/span><\/h3>\n