[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.1.1″]<\/p>\n
There has been an undeniable evolution in corporate communications, which has changed in parallel with an increasingly demanding hyperconnected world that provides and consumes an immense amount of information. Against this backdrop, it is possible to look at the current role communication managers play and see how it is likely to change in the near future<\/strong>\u2014or sooner\u2014to make them the heads of their companies\u2019 reputations.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”El dircom en lo tradicional: Si te identificas con esta descripci\u00f3n, preoc\u00fapate” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.1.1″]<\/p>\n As a field, communications has traditionally acted in response to company goals of sharing messages regarding the organization, its philosophy and its values. Under this, the Dircom\u2019s daily duties include organizing corporate events; preparing basic messages and news releases; acting as a company spokesperson<\/strong>; and managing relationships with the media, collaborators and other stakeholders (both internal and external) to reach predetermined communication targets.<\/p>\n This definition comes from the idea that communications is an administrative, or even operative, task rather than a strategic task in its own right. If your duties fit in with this description, be worried; you may soon cease to be valuable to your organization<\/strong>.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Cuando el factor \u201creputaci\u00f3n\u201d estaba siempre y nunca lo vimos, hasta que lo descubrimos” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”3.1.1″]<\/p>\nTraditional communications manager: if you identify with this description, be worried<\/strong><\/span><\/h1>\n
The \u201creputation\u201d factor was always there, but we did not see it until the day it was discovered<\/strong><\/span><\/h1>\n