{"id":57370,"date":"2019-08-30T00:00:00","date_gmt":"2019-08-29T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2019\/08\/30\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/"},"modified":"2019-08-30T00:00:00","modified_gmt":"2019-08-29T22:00:00","slug":"challenges-of-hot-and-cold-crises-and-how-to-address-them","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/","title":{"rendered":"Challenges of HOT and COLD crises and how to address them"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p>The circumstances around risk have changed. It is imperative that we understand the <strong>new corporate landscape and change our approach, moving away from traditional strategic and tactical crisis management procedures<\/strong>. We now live in a <strong>digital, hyperconnected, VUCA (Volatile, Uncertain, Complex, Ambiguous) world<\/strong> undergoing constant evolution, one in which, according to cyber-anthropologist <a href=\"https:\/\/twitter.com\/caseorganic?lang=es\">Amber Case<\/a>,\u00a0 <a href=\"https:\/\/www.ted.com\/talks\/amber_case_we_are_all_cyborgs_now?language=es\">we are all cyborgs<\/a><u><\/u> due to the simple merit of carrying a smartphone an essentially permanent extension of ourselves.<\/p>\n<p>Thus, there is now <strong>constant risk of public exposure<\/strong>, as well as other potential risk areas (including <strong>cybersecurity and<\/strong> <strong>business-unrelated issues<\/strong>), which all companies must consider. These changes are largely a result of the social and environmental justice movements, shifts in public perception and the spread of fake news campaigns.<\/p>\n<p>In this new era of hypervulnerability, <strong>the best ways to mitigate risk and manage efficiently all revolve around investing in anticipation, with every possible solution carefully considering the technological revolution.<\/strong> A common problem is basing solutions for new crises on outdated ideas, forgetting to make the necessary adaptations to our VUCA world.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Tipolog\u00eda de crisis y compa\u00f1\u00edas en un mundo de disrupci\u00f3n &#8221; _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<h1>Types of crises in a world of disruption<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p>Disruption has led to <strong>two<\/strong> <strong>major types of crises,<\/strong> separated by their main characteristics: HOT and COLD crises. Their names are acronyms for their key features.<\/p>\n<p><strong>HOT Crises<\/strong><\/p>\n<p>In line with the current digital landscape, HOT crises arise quickly and abruptly, with strong immediate impacts and short-term effects. They occur quite often and usually attract significant media attention. The name stands for:<\/p>\n<ul>\n<li><strong>High Velocity<\/strong>: <strong>Spreads quickly<\/strong> thanks to the hyperconnectivity of \u201ccyborg\u201d citizens.<\/li>\n<li><strong>Over Information<\/strong>: <strong>Infoxication surrounds the event,<\/strong> often including fake news, partial or out-of-context information and hoaxes<\/li>\n<li><strong>Tricky Context<\/strong>: <strong>Stakeholders are more involved,<\/strong> with increased pressure from organized social activism and opposing digital entities<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p><strong>COLD Crises<\/strong><\/p>\n<p>Unlike the HOT variety, COLD crises pose a high risk of long-term repercussions. They can have extended impacts and stronger effects on company reputation. Strategically preparing for them is essential. The name stands for:<\/p>\n<ul>\n<li><strong>Calm Development<\/strong><strong>: <\/strong>Issue <strong>develops slowly<\/strong>, potentially laying dormant in an organization\u2019s core or resulting from a recurring problem<\/li>\n<li><strong>Old Issue<\/strong><strong>: <\/strong>Often o<strong>riginates from an old risk<\/strong> that was not fully controlled<\/li>\n<li><strong>Low Initial Digital Spread<\/strong>: <strong>Slow initial spread in digital media<\/strong>, with risk of acceleration once it becomes public<\/li>\n<li><strong>Damage<\/strong><strong>: <\/strong>Once public, <strong>potential for serious damage to the business and its reputation<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p>When considering possible strategies for addressing these <strong>two types of crisis, we can isolate two types of company: Slow (Minimal Reaction Capacity) and Fast (Maximal Reaction Capacity).<\/strong> These distinctions refer to a company\u2019s capacity to deal with crises using the resources they have in place, depending on their investment in anticipation.<\/p>\n<p>[\/et_pb_text][et_pb_image admin_label=&#8221;Gr\u00e1fica web&#8221; src=&#8221;https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2019\/08\/grafico1_web_ENG.jpg&#8221; disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;3.1.1&#8243; \/][et_pb_image admin_label=&#8221;Gr\u00e1fica web&#8221; src=&#8221;https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2019\/08\/grafico1_web_ENG-1.jpg&#8221; disabled_on=&#8221;on|on|&#8221; _builder_version=&#8221;3.1.1&#8243; \/][et_pb_image admin_label=&#8221;Gr\u00e1fica m\u00f3vil&#8221; src=&#8221;https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2019\/08\/grafico1_movil_ENG.jpg&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;3.1.1&#8243; \/][et_pb_text admin_label=&#8221;\u00bfC\u00f3mo ha influido la disrupci\u00f3n en crisis recientes?&#8221; _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<h1>How has disruption affected recent crises?<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p>We have analyzed some specific cases of organizations seeing the immediate effects of this hurricane of technological development and digital disruption, as well as how well- or ill-prepared companies were for the subsequent new methodologies and mindsets required.<\/p>\n<p>A more widely felt, global case was that of <strong><a href=\"https:\/\/twitter.com\/huaweimobileesp?lang=es\">Huawei<\/a>,<\/strong> a company which f<strong>aced a crisis directly related to <a href=\"https:\/\/www.elconfidencial.com\/tecnologia\/2019-06-29\/trump-revertir-prohibicion-huwaei-comercio-internacional_2097122\/\">political and economic relations<\/a><\/strong>. U.S. President <a href=\"https:\/\/twitter.com\/realdonaldtrump\">Donald Trump<\/a> had finally lifted the country\u2019s <strong>export ban on Chinese tech companies<\/strong>, but Huawei was left extremely v<strong>ulnerable, partially due to its operational methodology.<\/strong> The brand reacted with a strong advertising campaign in traditional media, using no digital channels or tools, an effort which ultimately did little to maintain consumer trust.<\/p>\n<p>Past dissemination methods for brand messaging or influencer creation now no longer work, or must be propped up with additional digital approaches. Even <strong>elite soccer players<\/strong>, such as Brazilian front player <a href=\"https:\/\/twitter.com\/neymarjr\"><strong>Neymar<\/strong><\/a>, <strong>have begun utilizing new communication methods in times of crisis<\/strong>. After being accused of sexual assault, Neymar posted a <a href=\"https:\/\/www.lavanguardia.com\/deportes\/futbol\/20190602\/462620703815\/neymar-mensajes-mujer-violacion-instagram.html\">7-minute video on Instagram<\/a> in which he <strong>claimed the situation was a \u2018\u2019setup,\u201d showing screenshots of conversations and private photos<\/strong>. He was heavily criticized for this content.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Las crisis en un contexto de disrupci\u00f3n: aprendizajes&#8221; _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<h1>What we can learn from a disruptive world<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p>The following are the lessons we can learn from the current landscape and the strategies we can take away from them:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.1.1&#8243; background_color=&#8221;#e6eef4&#8243; custom_margin=&#8221;60px|60px|60px|60px&#8221; custom_margin_last_edited=&#8221;off|&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>We live in a volatile, hyperconnected world<\/li>\n<li>Crises are global and borderless<\/li>\n<li>Anticipate risks outside normal business scope<\/li>\n<li>Social hypersensitivity: Ethics and action<\/li>\n<li>Influencers as \u201creputation shields\u201d<\/li>\n<li>Companies must act on an individual scale<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;3.1.1&#8243;] The circumstances around risk have changed. It is imperative that we understand the new corporate landscape and change our approach, moving away from traditional strategic and tactical crisis management procedures. We now live in a digital, hyperconnected, VUCA (Volatile, Uncertain, Complex, Ambiguous) world undergoing constant [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":57371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-57370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Challenges of HOT and COLD crises and how to address them - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Challenges of HOT and COLD crises and how to address them\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;3.1.1&#8243;] The circumstances around risk have changed. It is imperative that we understand the new corporate landscape and change our approach, moving away from traditional strategic and tactical crisis management procedures. We now live in a digital, hyperconnected, VUCA (Volatile, Uncertain, Complex, Ambiguous) world undergoing constant [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-29T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen_cuerpo_web-1-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"193\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Challenges of HOT and COLD crises and how to address them - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/","og_locale":"en_US","og_type":"article","og_title":"Challenges of HOT and COLD crises and how to address them","og_description":"[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.47&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;Intro&#8221; _builder_version=&#8221;3.1.1&#8243;] The circumstances around risk have changed. It is imperative that we understand the new corporate landscape and change our approach, moving away from traditional strategic and tactical crisis management procedures. We now live in a digital, hyperconnected, VUCA (Volatile, Uncertain, Complex, Ambiguous) world undergoing constant [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2019-08-29T22:00:00+00:00","og_image":[{"width":350,"height":193,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen_cuerpo_web-1-3.png","type":"image\/png"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/","url":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/","name":"Challenges of HOT and COLD crises and how to address them - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/#primaryimage"},"image":{"@id":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/#primaryimage"},"thumbnailUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen_cuerpo_web-1-3.png","datePublished":"2019-08-29T22:00:00+00:00","author":{"@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541"},"breadcrumb":{"@id":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/#primaryimage","url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen_cuerpo_web-1-3.png","contentUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen_cuerpo_web-1-3.png","width":350,"height":193},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/en\/ideas\/challenges-of-hot-and-cold-crises-and-how-to-address-them\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/en\/"},{"@type":"ListItem","position":2,"name":"Challenges of HOT and COLD crises and how to address them"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/en\/#website","url":"https:\/\/llyc.global\/en\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541","name":"maguilar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","caption":"maguilar"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/57370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/comments?post=57370"}],"version-history":[{"count":0,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/posts\/57370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media\/57371"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/media?parent=57370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/en\/wp-json\/wp\/v2\/categories?post=57370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}