[et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Intro” _builder_version=”3.1.1″]<\/p>\n
Both this article\u2019s authors love stories about heroes and villains. This could be thanks to our shared passion for comic books, or perhaps because we both grew up watching Superman<\/em> movies\u2026 Whatever the reason, they are a favorite of ours.<\/p>\n Our favorite moment in every story is when the baddie is just one step away from carrying out their evil plan when\u2014suddenly\u2014the strong, reliable hero appears. This calm, patient figure wears a wry smile and deals with a situation they\u2019ve visualized 1,000 times before. They could foil the villain\u2019s plan in their sleep.<\/p>\n People often discuss what their ideal superpower would be. Choices may vary, but as we have carried out our work planning and executing business strategies, we know we would undoubtedly choose super anticipation<\/strong>. Not super strength, not laser eyes, not even flying. The preternatural ability to anticipate would be both of our choice.<\/p>\n With that power, we could take after Lush, constantly differentiating ourselves and going beyond products and services to anticipate the burgeoning need for experiences and stories.<\/p>\n We could make like Netflix and develop new, efficient, scalable business models, becoming the first to satisfy a brand-new need for 24-hour on-demand television and film\u2014a market that was unheard of just a few short years ago.<\/p>\n Perhaps we could even be like Zara, gaining flexibility in product design and preempting new fashion trends to always be the next greatest thing.<\/p>\n Imagine what you could do with the ability to anticipate the future. How can we make this dream a reality?<\/p>\n [\/et_pb_text][et_pb_text admin_label=”La anticipaci\u00f3n: un poder necesario para un campo de batalla en constante cambio” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”La anticipaci\u00f3n: un poder necesario para un campo de batalla en constante cambio” _builder_version=”3.1.1″]<\/p>\n It is plain to see that we live in an era of extraordinary change,<\/strong> because the high speed and impact of today\u2019s changes can only be described as such. These include:<\/p>\n Success on this battlefield is an enormous challenge. To win, we must develop new skills and expand our abilities. We must act<\/strong> with the <\/strong>conviction of an organization committed to swift evolution and innovation. <\/strong><\/p>\n The goal for any organization should be combining the most advantageous aspects of a more traditional company\u2014namely, solid business training and experience\u2014with the advantages of a more agile company, such as <\/strong>constant evolution, innovation and differentiation. <\/strong>In today\u2019s world, if an organization cannot change its operation, structure or process swiftly and adeptly<\/strong>, it has failed before even getting started.<\/p>\n But most importantly of all, organizations must develop that superpower of anticipation. Now more than ever, the ability to<\/strong> anticipate consumer communities and their challenges is indispensable.<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Ni adelantarse, ni esperar. Anticiparse a las necesidades del consumidor” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Ni adelantarse, ni esperar. Anticiparse a las necesidades del consumidor” _builder_version=”3.1.1″]<\/p>\n May 24, 2019, SpaceX successfully launched 60 satellites into orbit as part of Starlink, an Elon Musk-run service aiming to provide high speed internet worldwide.<\/p>\n He is not the first person to attempt a project such as this, but he has the best chance of pulling it off. This is because Musk is <\/strong>anticipating, where other companies merely get ahead of themselves.<\/strong><\/p>\n As an example, Iridium was a satellite voice communications network which started in 1998, but declared bankruptcy within a year. The era\u2019s technological limitations and high cost of putting satellites into orbit were merely catalysts of a failed business model which offered clients calls at $7\/minute from terminals which cost the company over $3,500.<\/p>\n However, the true origin of Iridium\u2019s swift demise came much earlier. The company failed to anticipate consumer needs, merely getting ahead of itself to cater to the supposed needs of consumers who never existed<\/strong> and ultimately never appeared. After this example, one could argue that a more conservative position is correct.<\/p>\n However, it is extremely risky for a company to consign itself to a passive-reactive position <\/strong>with regard to today\u2019s risks and opportunities, but it is similarly risky to baselessly guess at future consumer needs and implement plans based on these crystal-ball predictions. Slow reactions mean quicker companies will have taken our place before we can implement plans, but unsuccessful prediction can lead to utter failure.<\/p>\n In the universal struggle for hyper-relevance<\/strong>, the victors are those focusing on the needs of their consumers<\/strong>, actively simulating changes and promptly adapting<\/strong> to the market<\/strong>, as well as to consumer trends and the industry landscape in general.<\/p>\n Given these considerations, our next questions should be:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Cita” _builder_version=”3.1.1″ background_color=”#e6eef4″ custom_margin=”60px|60px|60px|60px” custom_padding=”30px|30px|30px|30px”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Cinco claves de una organizaci\u00f3n que se anticipa con \u00e9xito” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Cinco claves de una organizaci\u00f3n que se anticipa con \u00e9xito” _builder_version=”3.1.1″]<\/p>\n Anticipating consumer-based challenges means preparing for changes to consumer behavior and needs in advance.<\/p>\n Anticipation entails designing and testing proposals to most efficiently meet potential future needs (as derived from current needs) while also requiring the lowest investment of time and money possible.<\/p>\n There are five key factors to put into practice if we wish to maximize the success rate of our organization\u2019s anticipatory efforts.<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n constante” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n constante” _builder_version=”3.1.1″]<\/p>\n Hyper-relevancy is only awarded to companies that consistently rise to meet all challenges. To achieve this, we must:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n \u00e1gil” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n \u00e1gil” _builder_version=”3.1.1″]<\/p>\n In order to successfully anticipate, we must have the capacity to minimize investments of time and money while tackling challenges. This is not feasible within traditional company frameworks, so we must:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n colaborativa” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n colaborativa” _builder_version=”3.1.1″]<\/p>\n Gone are the days when success was determined by the brilliance of a few individuals, replaced by an era of democratization of creativity. Now, our environment emphasizes collective strength and collaborative intelligence.<\/p>\n In order to maximize our efficiency in developing effective anticipatory proposals, we must:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n sistem\u00e1tica, no predictiva” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n sistem\u00e1tica, no predictiva” _builder_version=”3.1.1″]<\/p>\n Anticipatory processes should be tackled systematically, free of wanton predictions or wishful thinking. We must develop and implement a simple, grounded anticipation process, utilizing tools and knowledge from throughout the organization.<\/p>\n To accomplish this, we must:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n enfocada” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Anticipaci\u00f3n enfocada” _builder_version=”3.1.1″]<\/p>\n Simulations and experiments can be helpful and less intimidating than actual change, but we cannot not let ourselves forget that our ultimate goal must be the fulfillment of consumer needs. To keep this aim in focus, we must:<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Un viaje lleno de retos” _builder_version=”3.1.1″]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Un viaje lleno de retos” _builder_version=”3.1.1″]<\/p>\n In facing your consumers\u2019 needs, anticipation is an indispensable aid. Even more important, however, your organization must have the motivation and preparation to utilize it<\/strong>.<\/p>\n To ensure your organization is ready, there is no more effective option than immediately <\/strong>beginning a collaborative search for and definition of new challenges<\/strong>. This process will allow your organization to become a true community, creating the space and culture to promptly address any challenges you identify.<\/p>\n Only then will you, like the hero of your story, stand strong in the face of adversity, able to crack a wry smile and know you are prepared for anything.<\/p>\n We assure you, that\u2019s no superpower.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text admin_label=”Intro” _builder_version=”3.1.1″] Both this article\u2019s authors love stories about heroes and villains. This could be thanks to our shared passion for comic books, or perhaps because we both grew up watching Superman movies\u2026 Whatever the reason, they are a favorite of ours. Our favorite moment in every […]<\/p>\n","protected":false},"author":4,"featured_media":57401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-57400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"\nAnticipation: A Necessary Ability on a Constantly Changing Battlefield<\/h1>\n
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Don\u2019t Get ahead of Yourself, but Stay on Your Toes<\/h1>\n
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\u201cWe live in an era of extraordinary change,<\/strong> because the high speed and impact of today\u2019s changes can only be described as such\u201d<\/h2>\n
Five Key Factors for Organizations to Successfully Anticipate<\/h1>\n
Constan<\/strong>cy<\/strong><\/h3>\n
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Agility<\/h3>\n
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Collaboration<\/h3>\n
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Grounding<\/h3>\n
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Focus<\/h3>\n
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A Challenging Journey<\/h1>\n