{"id":57535,"date":"2020-03-10T00:00:00","date_gmt":"2020-03-09T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2020\/03\/10\/when-talking-about-equality-what-do-social-networks-show\/"},"modified":"2026-03-13T13:16:03","modified_gmt":"2026-03-13T12:16:03","slug":"when-talking-about-equality-what-do-social-networks-show","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/","title":{"rendered":"When talking about equality, what do social networks show?"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Bot\u00f3n POdcast&#8221; _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2020\/03\/boton_descargaPodcast-1.jpg&#8221; \/][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p>LLYC\u2019s commitment to a more equal and fairer society is to promote and support, through our communications and public affairs consultancy activities, a social transformation that isn\u2019t just talk, but bring about essential and fundamentally integrating change. So at LLYC we wanted to analyze <strong>the online conversation about equality<\/strong>, so that we can make better recommendations to those companies, organizations and institutions that want to be part of this movement and make their involvement count.<\/p>\n<p>We focused on Twitter, still a major conversation starter on social and tradition media. A large part of classic media feeds off Twitter and this phenomenon is seen in politics as an opportunity to define issues, positions, and allies. Some of all this has seeped into the area of equality. Its emergence as a hot topic is due to highly varying factors, aside from the present political situation, but its main advocates are no doubt to be found in the emergence of new political parties and the rise of social media.<\/p>\n<p>This study\u2019s conclusions are based on the analysis of <strong>almost 18 million tweets<\/strong> posted between January 1, 2019, and February 15, 2020, on equality and feminism issues in the Spanish language.<\/p>\n<p>Discover the conclusions at &#8220;<strong>When talking about equality, what do social networks show?<\/strong>&#8220;.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.1.1&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>This report has been drafted in collaboration with: Nieves \u00c1lvarez, Senior Director of Corporate Communications; Juan Carlos Burgos, Manager of the Financial Communication area; Noem\u00ed Folgueira, Data Visualization Creative Studio; Miguel Lucas, Data Business Leader; and Carmen Mu\u00f1oz, Senior Director of Public Affairs.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Bot\u00f3n POdcast&#8221; _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2020\/03\/boton_descargaPodcast-1.jpg&#8221; \/][et_pb_text _builder_version=&#8221;3.1.1&#8243;] LLYC\u2019s commitment to a more equal and fairer society is to promote and support, through our communications and public affairs consultancy activities, a social transformation that isn\u2019t just talk, but bring about essential and fundamentally integrating change. So at LLYC we wanted to analyze the online [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":57537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-57535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When talking about equality, what do social networks show? - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When talking about equality, what do social networks show?\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Bot\u00f3n POdcast&#8221; _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2020\/03\/boton_descargaPodcast-1.jpg&#8221; \/][et_pb_text _builder_version=&#8221;3.1.1&#8243;] LLYC\u2019s commitment to a more equal and fairer society is to promote and support, through our communications and public affairs consultancy activities, a social transformation that isn\u2019t just talk, but bring about essential and fundamentally integrating change. So at LLYC we wanted to analyze the online [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-09T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T12:16:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-cuerpo-web-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"193\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"When talking about equality, what do social networks show? - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/","og_locale":"en_US","og_type":"article","og_title":"When talking about equality, what do social networks show?","og_description":"[et_pb_section bb_built=&#8221;1&#8243;][et_pb_row][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Bot\u00f3n POdcast&#8221; _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasen.llorenteycuenca.com\/wp-content\/uploads\/sites\/6\/2020\/03\/boton_descargaPodcast-1.jpg&#8221; \/][et_pb_text _builder_version=&#8221;3.1.1&#8243;] LLYC\u2019s commitment to a more equal and fairer society is to promote and support, through our communications and public affairs consultancy activities, a social transformation that isn\u2019t just talk, but bring about essential and fundamentally integrating change. So at LLYC we wanted to analyze the online [&hellip;]","og_url":"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2020-03-09T23:00:00+00:00","article_modified_time":"2026-03-13T12:16:03+00:00","og_image":[{"width":350,"height":193,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-cuerpo-web-2.png","type":"image\/png"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/#article","isPartOf":{"@id":"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/"},"author":{"name":"maguilar","@id":"https:\/\/llyc.global\/en\/#\/schema\/person\/8187160eba73b996b064cce622bd4541"},"headline":"When talking about equality, what do social networks show?","datePublished":"2020-03-09T23:00:00+00:00","dateModified":"2026-03-13T12:16:03+00:00","mainEntityOfPage":{"@id":"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/"},"wordCount":319,"image":{"@id":"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/#primaryimage"},"thumbnailUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-cuerpo-web-2.png","articleSection":["Ideas"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/","url":"https:\/\/llyc.global\/en\/ideas\/when-talking-about-equality-what-do-social-networks-show\/","name":"When talking about equality, what do social networks show? 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