{"id":57772,"date":"2020-10-15T00:00:00","date_gmt":"2020-10-14T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2020\/10\/15\/brand-or-coproate-activism-what-it-consists-of-why-it-is-of-interest-to-you-and-how-you-can-apply-it\/"},"modified":"2023-10-26T04:41:13","modified_gmt":"2023-10-26T02:41:13","slug":"brand-or-coproate-activism-what-it-consists-of-why-it-is-of-interest-to-you-and-how-you-can-apply-it","status":"publish","type":"post","link":"https:\/\/llyc.global\/en\/ideas\/brand-or-coproate-activism-what-it-consists-of-why-it-is-of-interest-to-you-and-how-you-can-apply-it\/","title":{"rendered":"BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT SHOULD INTEREST YOU AND HOW CAN YOU APPLY IT"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_image _builder_version=&#8221;4.4.8&#8243; 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header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; 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In this article, which stems from reflection and debate between professionals from various LLYC departments, we try to provide some useful insights into its meaning and benefits, as well as how you can apply it.<\/p>\n<p>When we speak about \u201cactivism,\u201d we are speaking about a certain way companies and brands can activate their\u00a0<strong>purpose.<\/strong>\u00a0It is not a mere word, but something that can help boost both business competitiveness and sustainability.<\/p>\n<p>Activating a purpose goes beyond raising awareness of a social question or lending visibility to a civic cause. We are not referring to the kind of \u201cactivations\u201d designed to cause real, effective changes in society, but about activating a purpose that attracts, ties in and, above all,\u00a0<strong>mobilizes<\/strong>\u00a0clients, collaborators and other brand stakeholders.<\/p>\n<p>The pandemic has sped up this trend, which has been developing in recent years. It has forced companies to allocate resources to defending\u00a0<strong>causes<\/strong>\u00a0of general interest, particularly those related to the effects of the health and economic crisis. But what will happen now? Will\u00a0<strong>activism<\/strong>\u00a0grow in popularity to become a type of conduct and attitude we consumers from brands? 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CONSISTS OF, WHY IT SHOULD INTEREST YOU AND HOW CAN YOU APPLY IT - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/en\/ideas\/brand-or-coproate-activism-what-it-consists-of-why-it-is-of-interest-to-you-and-how-you-can-apply-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BRAND OR CORPORATE ACTIVISM: WHAT IT CONSISTS OF, WHY IT SHOULD INTEREST YOU AND HOW CAN YOU APPLY IT\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_image _builder_version=&#8221;4.4.8&#8243; 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