{"id":141051,"date":"2024-08-20T12:37:22","date_gmt":"2024-08-20T10:37:22","guid":{"rendered":"https:\/\/llyc.global\/ideas\/6-trophies-at-the-international-business-awards\/"},"modified":"2024-11-08T19:16:50","modified_gmt":"2024-11-08T18:16:50","slug":"6-trofeus-no-international-business-awards","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/tendencias\/6-trofeus-no-international-business-awards\/","title":{"rendered":"6 trof\u00e9us no International Business Awards"},"content":{"rendered":"<p>As campanhas Rainbot, In Our Hands e Armbands of Hope foram premiadas no 2024 International Business Awards, tamb\u00e9m conhecido como Stevies, acumulando um total de 6 vit\u00f3rias, incluindo tr\u00eas trof\u00e9us de ouro. Os Stevies n\u00e3o apenas premiam as melhores campanhas de neg\u00f3cios, mas tamb\u00e9m reconhecem as conquistas e contribui\u00e7\u00f5es positivas de profissionais do mundo todo, homenageando realiza\u00e7\u00f5es em todos os aspectos da vida profissional.<\/p>\n<p>In Our Hands, uma campanha em parceria com a StepbyWater, transformou uma lagoa seca espanhola em uma instala\u00e7\u00e3o de land art da SAYPE, simbolizando que o futuro da \u00e1gua est\u00e1 em nossas m\u00e3os, e Armbands of Hope, uma inicia\u00e7\u00e3o criada no Dia Mundial do C\u00e2ncer pela Associa\u00e7\u00e3o Espanhola Contra o C\u00e2ncer, que substituiu as bra\u00e7adeiras pretas por \u201cArmbands of Hope\u201d verdes, simbolizando vidas salvas por meio do aumento das taxas de sobreviv\u00eancia ao c\u00e2ncer, ambas receberam trof\u00e9us de ouro por seu grande impacto e significado na sociedade.<\/p>\n<p><strong>Campanhas premiadas<\/strong><\/p>\n<ul>\n<li><strong>Armbands of Hope (Asociaci\u00f3n Espa\u00f1ola Contra el C\u00e1ncer)<\/strong> &#8211; Campanha de Comunica\u00e7\u00e3o ou RP do Ano &#8211; Sem fins lucrativos \/ Beneficente &#8211; Ouro<\/li>\n<li><strong>Armbands of Hope (Asociaci\u00f3n Espa\u00f1ola Contra el C\u00e1ncer)<\/strong> &#8211; Campanha de comunica\u00e7\u00e3o ou RP do ano &#8211; Baixo or\u00e7amento (menos de US$ 10.000 \/ \u20ac 9.390) &#8211; Ouro<\/li>\n<li><strong>In Our Hands (StepbyWater)<\/strong> &#8211; Campanha de comunica\u00e7\u00e3o ou RP do ano &#8211; Criatividade digital &#8211; Ouro<\/li>\n<\/ul>\n<p>O Rainbot, desenvolvido com a Pride Connection M\u00e9xico, \u00e9 uma ferramenta pioneira de ativismo digital que usa IA para transformar discursos de \u00f3dio contra a comunidade LGBTIQ+ em poemas que promovem o amor e a aceita\u00e7\u00e3o. Ao analisar mais de 169 milh\u00f5es de mensagens, o Rainbot alcan\u00e7ou 2,3 bilh\u00f5es de pessoas e gerou 637 impactos na m\u00eddia globalmente. Al\u00e9m de combater a negatividade, ele promove a empatia, o respeito e a inclus\u00e3o, demonstrando nosso compromisso de usar a tecnologia para uma comunica\u00e7\u00e3o socialmente impactante e construir uma sociedade mais inclusiva.<\/p>\n<ul>\n<li><strong>Rainbot (Pride Connection M\u00e9xico)<\/strong> &#8211; Campanha de Comunica\u00e7\u00e3o ou RP do Ano &#8211; Criatividade Digital &#8211; Prata<\/li>\n<li><strong>Rainbot (Pride Connection M\u00e9xico)<\/strong> &#8211; Conquista em Diversidade e Inclus\u00e3o &#8211; Bronze<\/li>\n<li><strong>Rainbot (Pride Connection M\u00e9xico)<\/strong> &#8211; Melhor uso de dados para impulsionar a estrat\u00e9gia da marca &#8211; Bronze<\/li>\n<\/ul>\n<p>Parab\u00e9ns aos nossos clientes e a todos os envolvidos. Esses pr\u00eamios refletem nosso compromisso compartilhado com a inova\u00e7\u00e3o criativa. Um brinde para que continuemos a ultrapassar os limites juntos.<\/p>\n<p><i>Este conte\u00fado foi traduzido com IA.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As campanhas Rainbot, In Our Hands e Armbands of Hope foram premiadas no 2024 International Business Awards, tamb\u00e9m conhecido como Stevies, acumulando um total de 6 vit\u00f3rias, incluindo tr\u00eas trof\u00e9us de ouro. Os Stevies n\u00e3o apenas premiam as melhores campanhas de neg\u00f3cios, mas tamb\u00e9m reconhecem as conquistas e contribui\u00e7\u00f5es positivas de profissionais do mundo todo, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[320],"class_list":["post-141051","post","type-post","status-publish","format-standard","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>6 trof\u00e9us no International Business Awards - LLYC<\/title>\n<meta name=\"description\" content=\"The campaigns Rainbot, In Our Hands, and Armbands of Hope triumph at the 2024 International Business Awards, winning 6 Stevies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-br\/tendencias\/6-trofeus-no-international-business-awards\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 trof\u00e9us no International Business Awards\" \/>\n<meta property=\"og:description\" content=\"The campaigns Rainbot, In Our Hands, and Armbands of Hope triumph at the 2024 International Business Awards, winning 6 Stevies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-br\/tendencias\/6-trofeus-no-international-business-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-20T10:37:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T18:16:50+00:00\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"6 trof\u00e9us no International Business Awards - 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