{"id":59348,"date":"2015-12-15T00:00:00","date_gmt":"2015-12-14T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2015\/12\/15\/tendencias-de-consumer-engagement-para-2016\/"},"modified":"2015-12-15T00:00:00","modified_gmt":"2015-12-14T23:00:00","slug":"tendencias-de-consumer-engagement-para-2016","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/","title":{"rendered":"Tend\u00eancias de Consumer Engagement para 2016"},"content":{"rendered":"<p>Em 2016 se refor\u00e7ar\u00e1 a sofistica\u00e7\u00e3o na rela\u00e7\u00e3o entre marcas e consumidores de conte\u00fados. As comunidades se especializam, conversando mais\u00a0sobre temas mais espec\u00edficos, por isso,<strong>\u00a0as marcas dever\u00e3o singularizar muito mais os territ\u00f3rios aos quais se dirigem<\/strong>. Nesta especializa\u00e7\u00e3o, o Big Data desempenhar\u00e1 um papel fundamental para personalizar cada vez mais as mensagens. A neuroci\u00eancia, o conhecimento do c\u00e9rebro do consumidor-cidad\u00e3o, ser\u00e1 outra ferramenta b\u00e1sica, se extendendo \u00e0 comunica\u00e7\u00e3o.<\/p>\n<p>As novas realidades obrigar\u00e3o as marcas a adaptar seus storytelling transmedia aos novos formatos como a Internet das Coisas ou Realidade Virtual e a novas realidades mais ef\u00eameras, protagonizadas pelo Snapchat. <strong>O fim seguir\u00e1 sendo o mesmo: contar hist\u00f3rias interessantes para as pessoas<\/strong>. Mas pode ser que mudem os narradores, com os CEOS adquirindo gradativamente mais protagonismo.<\/p>\n<p>Conseguir o engagement \u00e9 um objetivo paulatinamente\u00a0sofisticado, com canais, formatos, conte\u00fados e protagonistas muito heterog\u00eaneos e a tecnologia como protagonista absoluta do processo.<\/p>\n<p>Este relat\u00f3rio cont\u00e9m as \u00faltimas tend\u00eancias no \u00e2mbito de consumer engagement que s\u00e3o recomendadas para que as empresas coloquem em pr\u00e1tica durante o pr\u00f3ximo ano.<\/p>\n<p><a href=\"https:\/\/twitter.com\/davidgnatal\"><strong>David G. Natal<\/strong><\/a><strong>, diretor da \u00c1rea de Consumer Engagement da LLORENTE &amp; CUENCA Espanha.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em 2016 se refor\u00e7ar\u00e1 a sofistica\u00e7\u00e3o na rela\u00e7\u00e3o entre marcas e consumidores de conte\u00fados. As comunidades se especializam, conversando mais\u00a0sobre temas mais espec\u00edficos, por isso,\u00a0as marcas dever\u00e3o singularizar muito mais os territ\u00f3rios aos quais se dirigem. Nesta especializa\u00e7\u00e3o, o Big Data desempenhar\u00e1 um papel fundamental para personalizar cada vez mais as mensagens. A neuroci\u00eancia, o [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":59349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87],"class_list":["post-59348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tend\u00eancias de Consumer Engagement para 2016 - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancias de Consumer Engagement para 2016\" \/>\n<meta property=\"og:description\" content=\"Em 2016 se refor\u00e7ar\u00e1 a sofistica\u00e7\u00e3o na rela\u00e7\u00e3o entre marcas e consumidores de conte\u00fados. As comunidades se especializam, conversando mais\u00a0sobre temas mais espec\u00edficos, por isso,\u00a0as marcas dever\u00e3o singularizar muito mais os territ\u00f3rios aos quais se dirigem. Nesta especializa\u00e7\u00e3o, o Big Data desempenhar\u00e1 um papel fundamental para personalizar cada vez mais as mensagens. A neuroci\u00eancia, o [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-14T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tend\u00eancias de Consumer Engagement para 2016 - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/","og_locale":"pt_BR","og_type":"article","og_title":"Tend\u00eancias de Consumer Engagement para 2016","og_description":"Em 2016 se refor\u00e7ar\u00e1 a sofistica\u00e7\u00e3o na rela\u00e7\u00e3o entre marcas e consumidores de conte\u00fados. As comunidades se especializam, conversando mais\u00a0sobre temas mais espec\u00edficos, por isso,\u00a0as marcas dever\u00e3o singularizar muito mais os territ\u00f3rios aos quais se dirigem. Nesta especializa\u00e7\u00e3o, o Big Data desempenhar\u00e1 um papel fundamental para personalizar cada vez mais as mensagens. A neuroci\u00eancia, o [&hellip;]","og_url":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2015-12-14T23:00:00+00:00","og_image":[{"width":960,"height":576,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes1.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/","url":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/","name":"Tend\u00eancias de Consumer Engagement para 2016 - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/#primaryimage"},"image":{"@id":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/#primaryimage"},"thumbnailUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes1.jpg","datePublished":"2015-12-14T23:00:00+00:00","author":{"@id":"https:\/\/llyc.global\/pt-br\/#\/schema\/person\/8187160eba73b996b064cce622bd4541"},"breadcrumb":{"@id":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/#primaryimage","url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes1.jpg","contentUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/HiRes1.jpg","width":960,"height":576},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-consumer-engagement-para-2016\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Tend\u00eancias de Consumer Engagement para 2016"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/pt-br\/#website","url":"https:\/\/llyc.global\/pt-br\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/llyc.global\/pt-br\/#\/schema\/person\/8187160eba73b996b064cce622bd4541","name":"maguilar","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/llyc.global\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","caption":"maguilar"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/posts\/59348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/comments?post=59348"}],"version-history":[{"count":0,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/posts\/59348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/media\/59349"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/media?parent=59348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/categories?post=59348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}