{"id":59432,"date":"2016-08-31T00:00:00","date_gmt":"2016-08-30T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2016\/08\/31\/os-desafios-da-comunicacao-corporativa\/"},"modified":"2016-08-31T00:00:00","modified_gmt":"2016-08-30T22:00:00","slug":"os-desafios-da-comunicacao-corporativa","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/","title":{"rendered":"Os desafios da comunica\u00e7\u00e3o corporativa"},"content":{"rendered":"<div class=\"gmail_default\"><span style=\"font-family: tahoma, sans-serif;\">A\u00a0comunica\u00e7\u00e3o corporativa sofreu uma transforma\u00e7\u00e3o hist\u00f3rica ao longo dos \u00faltimos anos. Uma mudan\u00e7a radical que, por vezes, obrigou ao improviso, dada a velocidade e a falta de prepara\u00e7\u00e3o. Por\u00e9m, este processo est\u00e1 apenas a come\u00e7ar. Se pensarmos nos pr\u00f3ximos anos, muitas tend\u00eancias que est\u00e3o a surgir, come\u00e7am aos poucos a ganhar peso. O que podemos esperar no futuro?<\/span><\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\"><span style=\"font-family: tahoma, sans-serif;\">Neste artigo analisamos\u00a0<\/span>as tend\u00eancias de comunica\u00e7\u00e3o corporativa que poderemos observar nos pr\u00f3ximos anos<b>.<\/b><\/div>\n<div class=\"gmail_default\"><\/div>\n<div class=\"gmail_default\"><strong>Arturo Pinedo,\u00a0s\u00f3cio e diretor-geral da LLORENTE &amp; CUENCA Espanha e Portugal.<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A\u00a0comunica\u00e7\u00e3o corporativa sofreu uma transforma\u00e7\u00e3o hist\u00f3rica ao longo dos \u00faltimos anos. Uma mudan\u00e7a radical que, por vezes, obrigou ao improviso, dada a velocidade e a falta de prepara\u00e7\u00e3o. Por\u00e9m, este processo est\u00e1 apenas a come\u00e7ar. Se pensarmos nos pr\u00f3ximos anos, muitas tend\u00eancias que est\u00e3o a surgir, come\u00e7am aos poucos a ganhar peso. O que podemos [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":59433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87],"class_list":["post-59432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os desafios da comunica\u00e7\u00e3o corporativa - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os desafios da comunica\u00e7\u00e3o corporativa\" \/>\n<meta property=\"og:description\" content=\"A\u00a0comunica\u00e7\u00e3o corporativa sofreu uma transforma\u00e7\u00e3o hist\u00f3rica ao longo dos \u00faltimos anos. Uma mudan\u00e7a radical que, por vezes, obrigou ao improviso, dada a velocidade e a falta de prepara\u00e7\u00e3o. Por\u00e9m, este processo est\u00e1 apenas a come\u00e7ar. Se pensarmos nos pr\u00f3ximos anos, muitas tend\u00eancias que est\u00e3o a surgir, come\u00e7am aos poucos a ganhar peso. O que podemos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-30T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_70099411_XXXLARGE-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Os desafios da comunica\u00e7\u00e3o corporativa - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/","og_locale":"pt_BR","og_type":"article","og_title":"Os desafios da comunica\u00e7\u00e3o corporativa","og_description":"A\u00a0comunica\u00e7\u00e3o corporativa sofreu uma transforma\u00e7\u00e3o hist\u00f3rica ao longo dos \u00faltimos anos. Uma mudan\u00e7a radical que, por vezes, obrigou ao improviso, dada a velocidade e a falta de prepara\u00e7\u00e3o. Por\u00e9m, este processo est\u00e1 apenas a come\u00e7ar. Se pensarmos nos pr\u00f3ximos anos, muitas tend\u00eancias que est\u00e3o a surgir, come\u00e7am aos poucos a ganhar peso. O que podemos [&hellip;]","og_url":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2016-08-30T22:00:00+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_70099411_XXXLARGE-2-scaled.jpg","type":"image\/jpeg"}],"author":"maguilar","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"maguilar","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/","url":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/","name":"Os desafios da comunica\u00e7\u00e3o corporativa - LLYC","isPartOf":{"@id":"https:\/\/llyc.global\/pt-br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/#primaryimage"},"image":{"@id":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/#primaryimage"},"thumbnailUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_70099411_XXXLARGE-2-scaled.jpg","datePublished":"2016-08-30T22:00:00+00:00","author":{"@id":"https:\/\/llyc.global\/pt-br\/#\/schema\/person\/8187160eba73b996b064cce622bd4541"},"breadcrumb":{"@id":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/#primaryimage","url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_70099411_XXXLARGE-2-scaled.jpg","contentUrl":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/iStock_70099411_XXXLARGE-2-scaled.jpg","width":2560,"height":1709},{"@type":"BreadcrumbList","@id":"https:\/\/llyc.global\/pt-br\/ideas\/os-desafios-da-comunicacao-corporativa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/llyc.global\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Os desafios da comunica\u00e7\u00e3o corporativa"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/pt-br\/#website","url":"https:\/\/llyc.global\/pt-br\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/llyc.global\/pt-br\/#\/schema\/person\/8187160eba73b996b064cce622bd4541","name":"maguilar","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/llyc.global\/pt-br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2567cb4cb8cda24204d7f7cde2c10fbd?s=96&d=mm&r=g","caption":"maguilar"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/posts\/59432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/comments?post=59432"}],"version-history":[{"count":0,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/posts\/59432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/media\/59433"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/media?parent=59432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/pt-br\/wp-json\/wp\/v2\/categories?post=59432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}