{"id":59767,"date":"2018-05-17T00:00:00","date_gmt":"2018-05-16T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2018\/05\/17\/gestao-de-comunicacao-em-reestruturacoes-internas-10-dicas-para-evitar-erros\/"},"modified":"2018-05-17T00:00:00","modified_gmt":"2018-05-16T22:00:00","slug":"gestao-de-comunicacao-em-reestruturacoes-internas-10-dicas-para-evitar-erros","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/gestao-de-comunicacao-em-reestruturacoes-internas-10-dicas-para-evitar-erros\/","title":{"rendered":"Gest\u00e3o de comunica\u00e7\u00e3o em reestrutura\u00e7\u00f5es internas: 10 dicas para evitar erros"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.1.1&#8243;][et_pb_row _builder_version=&#8221;3.1.1&#8243; make_fullwidth=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/04\/Boton_web-ESP-01.png&#8221; url=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/05\/180511_DI_Articulo_Reestructuraciones_BR-2.pdf&#8221; \/][et_pb_text _builder_version=&#8221;3.1.1&#8243;]<\/p>\n<p>Quando uma empresa enfrenta uma <strong>reestrutura\u00e7\u00e3o interna<\/strong>, \u00e9 comum que sua <strong>reputa\u00e7\u00e3o seja afetada negativamente<\/strong>, independentemente de qu\u00e3o justificada a medida possa ser. A gest\u00e3o da comunica\u00e7\u00e3o se mostra um fator essencial nestes casos, tanto como ferramenta facilitadora durante a fase de negocia\u00e7\u00e3o, como para tentar minimizar o impacto ao longo do processo.<\/p>\n<p>Al\u00e9m disso, nestas situa\u00e7\u00f5es podem surgir <strong>elementos condicionantes, capazes de agravar a situa\u00e7\u00e3o<\/strong>, e que podem afetar n\u00e3o apenas a reputa\u00e7\u00e3o da companhia, mas tamb\u00e9m o funcionamento normal do neg\u00f3cio.<\/p>\n<p>Diante destas situa\u00e7\u00f5es, \u00e9 preciso levar em conta algumas <strong>recomenda\u00e7\u00f5es, a fim de evitar alguns erros<\/strong> que ocorrem com bastante frequ\u00eancia no gerenciamento de comunica\u00e7\u00e3o. O artigo repassa dez destas situa\u00e7\u00f5es, entre as quais est\u00e3o, por exemplo, <strong>a necessidade de alinhar-se \u00e0 estrat\u00e9gia jur\u00eddica<\/strong>, a conveni\u00eancia de ter <strong>materiais e cen\u00e1rios previstos e preparados<\/strong> e a exig\u00eancia de manter a <strong>vontade negociadora<\/strong> durante o desenrolar das a\u00e7\u00f5es.<\/p>\n<p>[\/et_pb_text][et_pb_image admin_label=&#8221;infograf\u00eda web&#8221; _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/05\/180511_DI_Infografia_10claves_BR_1000px.png&#8221; disabled=&#8221;off&#8221; disabled_on=&#8221;on|on|&#8221; \/][et_pb_image admin_label=&#8221;infograf\u00eda m\u00f3vil&#8221; _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/05\/180511_DI_Infografia_10claves_BR_1000px.png&#8221; disabled=&#8221;off&#8221; disabled_on=&#8221;||on&#8221; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.1.1&#8243;][et_pb_row _builder_version=&#8221;3.1.1&#8243; make_fullwidth=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/04\/Boton_web-ESP-01.png&#8221; url=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/05\/180511_DI_Articulo_Reestructuraciones_BR-2.pdf&#8221; \/][et_pb_text _builder_version=&#8221;3.1.1&#8243;] Quando uma empresa enfrenta uma reestrutura\u00e7\u00e3o interna, \u00e9 comum que sua reputa\u00e7\u00e3o seja afetada negativamente, independentemente de qu\u00e3o justificada a medida possa ser. A gest\u00e3o da comunica\u00e7\u00e3o se mostra um fator essencial nestes casos, tanto como ferramenta facilitadora durante a fase de negocia\u00e7\u00e3o, como [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":59768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87],"class_list":["post-59767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gest\u00e3o de comunica\u00e7\u00e3o em reestrutura\u00e7\u00f5es internas: 10 dicas para evitar erros - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-br\/ideas\/gestao-de-comunicacao-em-reestruturacoes-internas-10-dicas-para-evitar-erros\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gest\u00e3o de comunica\u00e7\u00e3o em reestrutura\u00e7\u00f5es internas: 10 dicas para evitar erros\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.1.1&#8243;][et_pb_row _builder_version=&#8221;3.1.1&#8243; make_fullwidth=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/04\/Boton_web-ESP-01.png&#8221; url=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/05\/180511_DI_Articulo_Reestructuraciones_BR-2.pdf&#8221; \/][et_pb_text _builder_version=&#8221;3.1.1&#8243;] Quando uma empresa enfrenta uma reestrutura\u00e7\u00e3o interna, \u00e9 comum que sua reputa\u00e7\u00e3o seja afetada negativamente, independentemente de qu\u00e3o justificada a medida possa ser. A gest\u00e3o da comunica\u00e7\u00e3o se mostra um fator essencial nestes casos, tanto como ferramenta facilitadora durante a fase de negocia\u00e7\u00e3o, como [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-br\/ideas\/gestao-de-comunicacao-em-reestruturacoes-internas-10-dicas-para-evitar-erros\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-16T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/10\/imagen-destacada_reestructuraciones-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"maguilar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maguilar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gest\u00e3o de comunica\u00e7\u00e3o em reestrutura\u00e7\u00f5es internas: 10 dicas para evitar erros - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/pt-br\/ideas\/gestao-de-comunicacao-em-reestruturacoes-internas-10-dicas-para-evitar-erros\/","og_locale":"pt_BR","og_type":"article","og_title":"Gest\u00e3o de comunica\u00e7\u00e3o em reestrutura\u00e7\u00f5es internas: 10 dicas para evitar erros","og_description":"[et_pb_section bb_built=&#8221;1&#8243; _builder_version=&#8221;3.1.1&#8243;][et_pb_row _builder_version=&#8221;3.1.1&#8243; make_fullwidth=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image _builder_version=&#8221;3.1.1&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/04\/Boton_web-ESP-01.png&#8221; url=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2018\/05\/180511_DI_Articulo_Reestructuraciones_BR-2.pdf&#8221; \/][et_pb_text _builder_version=&#8221;3.1.1&#8243;] Quando uma empresa enfrenta uma reestrutura\u00e7\u00e3o interna, \u00e9 comum que sua reputa\u00e7\u00e3o seja afetada negativamente, independentemente de qu\u00e3o justificada a medida possa ser. 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