{"id":60438,"date":"2020-08-13T00:00:00","date_gmt":"2020-08-12T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2020\/08\/13\/vacinas-e-antivacinas-o-desafio-da-comunicacao-transparente\/"},"modified":"2020-08-13T00:00:00","modified_gmt":"2020-08-12T22:00:00","slug":"vacinas-e-antivacinas-o-desafio-da-comunicacao-transparente","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/vacinas-e-antivacinas-o-desafio-da-comunicacao-transparente\/","title":{"rendered":"Vacinas e antivacinas, o desafio da comunica\u00e7\u00e3o transparente"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text 1&#8243; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; 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header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">Na hist\u00f3ria da sa\u00fade p\u00fablica, a \u00e1gua pot\u00e1vel e as vacinas s\u00e3o reconhecidas por sua grande contribui\u00e7\u00e3o para a humanidade na preven\u00e7\u00e3o de doen\u00e7as. A vacina\u00e7\u00e3o, sem d\u00favida, reduz significativamente a morbidade, defici\u00eancias, mortalidade e desigualdades em todo o mundo, reduzindo a pobreza e a desigualdade social.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No entanto, alguns c\u00e9ticos, sem base cient\u00edfica, aderiram a movimentos antivacinas. Miguel Bos\u00e9, o popular cantor espanhol, chamou a aten\u00e7\u00e3o ao publicar cinco tweets com t\u00f3picos contra vacinas que buscam evitar a COVID-19, a instala\u00e7\u00e3o de antenas de celular 5G, Bill Gates e a coopera\u00e7\u00e3o do governo da Espanha com a Vaccine Alliance (GAVI). Segundo Bos\u00e9, que com este tweet viral se apresentou ao mundo como um ativista antivacina\u00e7\u00e3o, todos esses conceitos t\u00eam algo em comum: fazem parte de um plano supremacista &#8220;para obter todo tipo de informa\u00e7\u00e3o da popula\u00e7\u00e3o mundial e control\u00e1-la&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Organiza\u00e7\u00e3o Mundial da Sa\u00fade (OMS) classificou os movimentos antivacinas como uma amea\u00e7a aos avan\u00e7os feitos at\u00e9 agora no combate \u00e0s doen\u00e7as evit\u00e1veis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apesar das evid\u00eancias cient\u00edficas que comprovam a efic\u00e1cia e a necessidade das vacinas, o movimento antivacinas tem atra\u00eddo muita aten\u00e7\u00e3o, promovendo teorias infundadas, mas confi\u00e1veis \u200b\u200bpara alguns. Para esses seguidores e outros, o medo de doen\u00e7as mortais foi substitu\u00eddo pelo medo dos efeitos colaterais das vacinas ou pelo medo alimentado pelas teorias de conspira\u00e7\u00e3o por tr\u00e1s da vacina\u00e7\u00e3o. Ainda, em nota recente, a OMS e o UNICEF (Fundo das Na\u00e7\u00f5es Unidas para a Inf\u00e2ncia) alertaram para o decl\u00ednio alarmante do uso de vacinas e o impacto negativo na sa\u00fade p\u00fablica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paradoxalmente, a necessidade de uma vacina para enfrentar a pandemia da COVID-19 coloca o valor das vacinas novamente em destaque. Institui\u00e7\u00f5es, governos e empresas est\u00e3o empenhados no desenvolvimento de uma vacina n\u00e3o apenas para conter a doen\u00e7a, mas para mitigar o problema econ\u00f4mico global que a pandemia est\u00e1 gerando.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A especula\u00e7\u00e3o financeira em torno dos avan\u00e7os na pesquisa das vacinas contra a COVID-19 tamb\u00e9m surpreendeu a muitos, levando as empresas farmac\u00eauticas a uma capitaliza\u00e7\u00e3o impressionante. 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header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p><b>Diante disso, surgem uma s\u00e9rie de quest\u00f5es:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c9 necess\u00e1ria uma nova abordagem de comunica\u00e7\u00e3o para refor\u00e7ar o benef\u00edcio social e econ\u00f4mico das vacinas?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ser\u00e1 que o movimento que busca desgastar as institui\u00e7\u00f5es p\u00fablicas est\u00e1 tendo sucesso?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Como uma pessoa com um amplo acesso \u00e0 informa\u00e7\u00e3o consegue acreditar que as vacinas fazem parte do plano de uma elite que busca controlar o mundo?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O que as empresas e organiza\u00e7\u00f5es podem fazer para incentivar a vacina\u00e7\u00e3o?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quais s\u00e3o os desafios de comunica\u00e7\u00e3o e opini\u00e3o p\u00fablica que as autoridades de sa\u00fade enfrentam?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>ENTRE O BENEF\u00cdCIO SOCIAL E O IMPACTO ECON\u00d4MICO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">De acordo com a OMS, a Global Vaccine Alliance (GAVI) e a International Federation of Pharmaceutical Companies (IFPMA), as vacinas s\u00e3o a forma mais econ\u00f4mica de salvar vidas, promover a boa sa\u00fade e o bem-estar prevenindo doen\u00e7as, mortes e defici\u00eancias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde a quase erradica\u00e7\u00e3o de doen\u00e7as, como a poliomielite, at\u00e9 a distribui\u00e7\u00e3o bem-sucedida e aplica\u00e7\u00e3o em massa da vacina pentavalente, que protege as crian\u00e7as contra cinco doen\u00e7as, a vacina\u00e7\u00e3o criou uma gera\u00e7\u00e3o de crian\u00e7as com mais probabilidade de sobreviver do que as gera\u00e7\u00f5es anteriores. Hoje a vacina\u00e7\u00e3o previne entre dois e tr\u00eas milh\u00f5es de mortes por ano, e desde 1990 foi poss\u00edvel reduzir a mortalidade em crian\u00e7as menores de 5 anos em 52%.<\/span><span style=\"font-weight: 400;\"> Segundo a Global Alliance for Vaccination (GAVI), mais de US$ 150 bilh\u00f5es em benef\u00edcios econ\u00f4micos foram gerados entre 2000 e 2017. O estudo da OMS, que mediu o impacto econ\u00f4mico da vacina\u00e7\u00e3o contra 10 doen\u00e7as em 73 pa\u00edses, entre 2001 e 2020, concluiu que imunizar a popula\u00e7\u00e3o evitaria mais de 20 milh\u00f5es de mortes e economizaria US$ 350 bilh\u00f5es em custos de tratamento de doen\u00e7as.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No caso das Am\u00e9ricas, a Organiza\u00e7\u00e3o Pan-Americana da Sa\u00fade (OPAS) informa que seis doen\u00e7as evit\u00e1veis \u200b\u200bforam eliminadas gra\u00e7as \u00e0 vacina\u00e7\u00e3o, o que mostra a efic\u00e1cia das vacinas e sua contribui\u00e7\u00e3o social.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um grande n\u00famero de organiza\u00e7\u00f5es cient\u00edficas e de sa\u00fade confirmou o valor das vacinas. O Centro de Controle e Preven\u00e7\u00e3o de Doen\u00e7as (CDC, na sigla em ingl\u00eas) recomenda vacinas como essenciais para prote\u00e7\u00e3o segura e comprovada contra doen\u00e7as, al\u00e9m de garantir que efeitos colaterais graves ap\u00f3s a vacina\u00e7\u00e3o s\u00e3o extremamente raros.<\/span><\/p>\n<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Destacado&#8221; _builder_version=&#8221;4.4.8&#8243; custom_margin=&#8221;60px|60px|60px|60px&#8221; custom_padding=&#8221;30px|30px|30px|30px&#8221; background_color=&#8221;#e6eef4&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; 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header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">\u201cHoje a vacina\u00e7\u00e3o previne entre dois e tr\u00eas milh\u00f5es de mortes por ano, e desde 1990 foi poss\u00edvel reduzir a mortalidade em crian\u00e7as menores de 5 anos em 52%\u201d<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text 3&#8243; 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box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p><b>UM GRITO DE ALERTA: DIMINUI\u00c7\u00c3O NO USO DE VACINAS<\/b><\/p>\n<p><span style=\"font-weight: 400;\">O UNICEF e a OMS alertaram para uma redu\u00e7\u00e3o alarmante no n\u00famero de crian\u00e7as em todo o mundo que receberam vacinas essenciais. Segundo essas organiza\u00e7\u00f5es, a interrup\u00e7\u00e3o no fornecimento de vacinas amea\u00e7a reverter o progresso da sa\u00fade p\u00fablica ao longo de d\u00e9cadas e impulsiona futuros surtos de doen\u00e7as. Muitas pessoas rejeitam as vacinas por raz\u00f5es ideol\u00f3gicas, por falta de confian\u00e7a nos sistemas de sa\u00fade e nos profissionais de sa\u00fade, e at\u00e9 se op\u00f5em \u00e0 introdu\u00e7\u00e3o de subst\u00e2ncias no corpo de uma pessoa saud\u00e1vel. Para alguns m\u00e9dicos especialistas, os problemas de cobertura est\u00e3o mais ligados a motivos de exclus\u00e3o social e pobreza do que a motivos ideol\u00f3gicos ou movimentos como &#8221; os antivacinas&#8221;, uma vez que, segundo dados da OMS, FDA e Ag\u00eancia Europeia de Medicamentos, n\u00e3o h\u00e1 evid\u00eancias de que as vacinas causem doen\u00e7as autoimunes ou risco de morte.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>A COVID-19 TORNOU A VACINA\u00c7\u00c3O UM DESAFIO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Apesar de todos os benef\u00edcios que a vacina\u00e7\u00e3o demonstrou para a sa\u00fade p\u00fablica, as coisas n\u00e3o est\u00e3o indo bem para os fabricantes, organiza\u00e7\u00f5es e muito menos para os beneficiados pela vacina. De acordo com uma pesquisa realizada pela UNICEF, OMS e GAVI, tr\u00eas quartos dos 82 pa\u00edses que responderam confirmaram que os programas de vacina\u00e7\u00e3o foram interrompidos devido a problemas causados pela COVID-19, pois a popula\u00e7\u00e3o n\u00e3o tem acesso aos servi\u00e7os, h\u00e1 resist\u00eancia para sair de casa, interrup\u00e7\u00f5es no transporte, dificuldades financeiras e restri\u00e7\u00f5es de movimenta\u00e7\u00e3o. O medo do cont\u00e1gio da SarsCov2 \u00e9 uma das principais raz\u00f5es pelas quais as idas aos centros de vacina\u00e7\u00e3o diminu\u00edram. No entanto, a cobertura vacinal estagnou em 85% para as vacinas DTP (tr\u00edplice bacteriana) e para sarampo, antes do surgimento da COVID-19.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dados preliminares para os primeiros quatro meses de 2020 apontam para uma queda substancial no n\u00famero de crian\u00e7as que completaram as tr\u00eas doses da vacina contra difteria, coqueluche e t\u00e9tano. Esta seria a primeira vez em 28 anos que o mundo testemunharia uma redu\u00e7\u00e3o dessa magnitude.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=&#8221;4.4.8&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2020\/08\/Vacunas_1.png&#8221; align=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; align_tablet=&#8221;center&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; \/][et_pb_text admin_label=&#8221;Text 4&#8243; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p><b>INFLU\u00caNCIA DO MOVIMENTO ANTIVACINA<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cDIGO N\u00c3O \u00c0 VACINA, N\u00c3O AO 5G, N\u00c3O \u00c0 ALIAN\u00c7A ESPANHA\/BILL GATES. #YoSoyLaResistencia (#EuSouAResist\u00eancia)&#8221;. Essas declara\u00e7\u00f5es do cantor espanhol Miguel Bos\u00e9 parecem ter sa\u00eddo de um filme dist\u00f3pico. Milhares de pessoas em todo o mundo, incluindo grupos de sa\u00fade, religiosos, pol\u00edticos e at\u00e9 cient\u00edficos, afirmam que as vacinas e a vacina\u00e7\u00e3o representam um dano maior \u00e0 humanidade do que os benef\u00edcios que elas possam trazer. O movimento antivacinas cresce, principalmente na internet, e entre os ativistas que o movimento teve em algum momento est\u00e3o personalidades de grande influ\u00eancia como Donald Trump, Jim Carrey e Luc Montagnier, ganhador do Pr\u00eamio Nobel de Medicina em 2008, entre outros.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A realidade \u00e9 que vivemos um momento importante para este tipo de movimento j\u00e1 que com a quantidade e a velocidade de informa\u00e7\u00f5es e desinforma\u00e7\u00f5es \u00e9 f\u00e1cil se ficar confuso.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Destacado&#8221; _builder_version=&#8221;4.4.8&#8243; custom_margin=&#8221;60px|60px|60px|60px&#8221; custom_padding=&#8221;30px|30px|30px|30px&#8221; background_color=&#8221;#e6eef4&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">\u201cO movimento antivacinas cresce, principalmente na internet, e entre os ativistas que o movimento teve em algum momento est\u00e3o personalidades de grande influ\u00eancia como Donald Trump, Jim Carrey e Luc Montagnier\u201d<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text 5&#8243; 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box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p><b>Em que momento o movimento antivacinas passou a ter tanta influ\u00eancia comunicacional quanto o atual?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Desde que Edward Jenner cunhou o termo &#8220;vacina\u00e7\u00e3o&#8221; no S\u00e9culo XVII e prop\u00f4s inocular uma pessoa com um v\u00edrus para proteg\u00ea-la de outra, sempre houve pessoas que procuraram desacreditar o processo de vacina\u00e7\u00e3o. Portanto, a origem dos antivacinas remonta \u00e0 mesma das vacinas. Eles n\u00e3o s\u00e3o um grupo novo dentro da vida em sociedade, pois nosso modo de pensar, baseado na dualidade, produz isso: se h\u00e1 um elemento A, provavelmente h\u00e1 um elemento anti-A. Se somarmos a isso o sucesso das fake news ou do fen\u00f4meno da P\u00f3s-Verdade, teremos a combina\u00e7\u00e3o perfeita para gerar d\u00favidas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>OS ANTIVACINAS COMO ANTISSISTEMA<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Desde o seu in\u00edcio e at\u00e9 alguns anos atr\u00e1s, o movimento antivacinas tem sido uma for\u00e7a consistente. Seja por motivos religiosos, pol\u00edticos, familiares, filos\u00f3ficos ou outros. O debate sobre vacina\u00e7\u00e3o est\u00e1 presente para al\u00e9m dos casos de sucesso ou fracasso<\/span><span style=\"font-weight: 400;\">. Ser antivacinas tornou-se uma quest\u00e3o de identidade. Mais especificamente, uma identidade antissistema.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ao analisar materiais ou teorias das principais campanhas antivacinas, surgem padr\u00f5es comuns: teorias contra a tecnologia 5G, conspira\u00e7\u00e3o das grandes ind\u00fastrias farmac\u00eauticas, domina\u00e7\u00e3o de figuras reconhecidas como Bill Gates ou George Soros, entre outros. O denominador comum de todas essas linhas narrativas \u00e9 que &#8220;o sistema&#8221; tenta controlar ou manipular as pessoas comuns. Isso cria um carrossel de cren\u00e7as que, ao acreditar em uma, leva voc\u00ea a acreditar nas outras. Por exemplo, se uma pessoa come\u00e7ar a pesquisar teorias sobre 5G no Google, ela vai encontrar argumentos contra as vacinas e vice-versa. Em outras palavras, ser antivacina \u00e9 cada vez mais parecido com ser antissistema.<\/span><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=&#8221;4.4.8&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2020\/08\/Vacunas_2.png&#8221; align=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; align_tablet=&#8221;center&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; \/][et_pb_text admin_label=&#8221;Text 6&#8243; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p><b>NO ENTANTO, O MUNDO EST\u00c1 ESPERANDO POR UMA VACINA: PROGRESSO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Agora que enfrentamos uma pandemia sem precedentes, a aten\u00e7\u00e3o do mundo est\u00e1 na busca por uma vacina para controlar a dissemina\u00e7\u00e3o do v\u00edrus e o acesso equitativo a ela. Em quest\u00e3o de meses, algumas empresas farmac\u00eauticas desenvolveram planos de pesquisa para encontrar solu\u00e7\u00f5es usando novas tecnologias e aproveitando as parcerias p\u00fablico-privadas. Laborat\u00f3rios, pesquisadores e universidades se mobilizaram para descobrir candidatas a vacinas em potencial que j\u00e1 est\u00e3o em testes cl\u00ednicos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os dados preliminares de tr\u00eas vacinas potenciais foram apresentados como positivos no final de julho. Dois estudos, um da AstraZeneca e da Universidade de Oxford, e outro da empresa chinesa CanSino, foram publicados pela revista <\/span><i><span style=\"font-weight: 400;\">The Lancet<\/span><\/i><span style=\"font-weight: 400;\"> e ambos mostram uma resposta imunol\u00f3gica na maioria dos recipientes da vacina experimental. Al\u00e9m disso, a empresa alem\u00e3 BioNTech e a Pfizer relataram que sua candidata a vacina neutralizou os anticorpos do v\u00edrus ap\u00f3s duas doses. A empresa Modern USA tamb\u00e9m informou resultados preliminares e iniciou uma fase final da vacina para testar a efic\u00e1cia em rela\u00e7\u00e3o \u00e0 COVID-19. A vacina desta empresa farmac\u00eautica \u00e9 a primeira a atingir esses n\u00edveis fora da China. Os testes com 30 mil volunt\u00e1rios j\u00e1 come\u00e7aram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Muitos especialistas e farmac\u00eauticos com uma longa tradi\u00e7\u00e3o no setor de vacinas afirmaram que \u00e9 muito cedo para tirar conclus\u00f5es dos dados atualmente dispon\u00edveis e que a fase em que as vacinas experimentais se encontram \u00e9 cr\u00edtica para demonstrar a seguran\u00e7a e a efic\u00e1cia em uma grande popula\u00e7\u00e3o. Alguns preveem que uma vacina estar\u00e1 dispon\u00edvel em meados de 2021. Apesar disso, o pre\u00e7o da a\u00e7\u00e3o da AstraZeneca subiu 10%, mas caiu para fechar apenas 1,45% acima do pre\u00e7o inicial. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Situa\u00e7\u00f5es semelhantes aconteceram com as outras empresas. 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header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\">\u201cUm ter\u00e7o dos americanos entrevistados n\u00e3o usaria a vacina para SarsCov2, mesmo se ela estivesse amplamente dispon\u00edvel\u201d<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text 7&#8243; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p><b>Desenvolver a vacina \u00e9 um desafio, mas convencer a popula\u00e7\u00e3o a us\u00e1-la \u00e9 outro.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Uma pesquisa publicada pela CNN nos Estados Unidos indicou que um ter\u00e7o dos americanos entrevistados n\u00e3o usaria a vacina para SarsCov2, mesmo se ela estivesse amplamente dispon\u00edvel. Os resultados tamb\u00e9m mostraram que algumas pessoas s\u00e3o c\u00e9ticas em rela\u00e7\u00e3o a todos os tipos de vacinas, talvez porque o movimento antivacinas tenha tido sucesso, enquanto outras desconfiam da seguran\u00e7a porque ela est\u00e1 sendo\u00a0 desenvolvida em tempo recorde e ainda outras consideram que a pol\u00edtica contaminou o desenvolvimento da vacina e relutam em us\u00e1-la. Tudo isso pode ser devido \u00e0 falta de confian\u00e7a no ac\u00famulo de informa\u00e7\u00f5es e na desinforma\u00e7\u00e3o que circula.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma nova abordagem para a comunica\u00e7\u00e3o \u00e9 necess\u00e1ria, as autoridades de sa\u00fade devem recuperar a lideran\u00e7a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m da apresenta\u00e7\u00e3o de resultados cl\u00ednicos preliminares ou do aumento do valor de mercado das empresas que pesquisam e fabricam vacinas, \u00e9 necess\u00e1rio convencer novamente a sociedade da utilidade das vacinas. As empresas devem aproveitar este momento hist\u00f3rico para repensar a comunica\u00e7\u00e3o, pois antes era responsabilidade dos governos organizar dias de vacina\u00e7\u00e3o e convencer as pessoas a comparecerem aos m\u00f3dulos de vacina\u00e7\u00e3o, hoje \u00e9 necess\u00e1ria uma abordagem de confian\u00e7a gerada pela transpar\u00eancia e pelo valor da ci\u00eancia.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image _builder_version=&#8221;4.4.8&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2020\/08\/ACTIVABLE_BR.png&#8221; align=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; align_tablet=&#8221;center&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; \/][et_pb_divider _builder_version=&#8221;4.4.8&#8243; 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header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p><em><strong>Este artigo foi elaborado em colabora\u00e7\u00e3o com Fernando Arreaza, Consultor S\u00eanior da LLYC Miami e Julieta Rodr\u00edguez, Consultora S\u00eanior da LLYC Col\u00f4mbia.<\/strong><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; 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