{"id":60632,"date":"2021-05-11T00:00:00","date_gmt":"2021-05-10T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2021\/05\/11\/como-prevenir-riscos-de-reputacao-com-cenarios-virtuais-e-automatizacao\/"},"modified":"2023-10-26T05:47:42","modified_gmt":"2023-10-26T03:47:42","slug":"como-prevenir-riscos-de-reputacao-com-cenarios-virtuais-e-automatizacao","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/como-prevenir-riscos-de-reputacao-com-cenarios-virtuais-e-automatizacao\/","title":{"rendered":"Como prevenir riscos de reputa\u00e7\u00e3o com cen\u00e1rios virtuais e automatiza\u00e7\u00e3o"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p>Nesta segunda edi\u00e7\u00e3o da s\u00e9rie \u201cResili\u00eancia\u201d, abordamos o desafio de tentar gerenciar ou controlar o impacto dos riscos de reputa\u00e7\u00e3o na continuidade e sustentabilidade dos neg\u00f3cios.<\/p>\n<p>Assim como, no primeiro artigo, tratamos da preven\u00e7\u00e3o desses riscos por meio da antecipa\u00e7\u00e3o baseada na intelig\u00eancia humana e artificial, agora, queremos colocar o desafio de nos preparar para responder a esses eventos incertos por meio de planejamento de cen\u00e1rios e programa\u00e7\u00e3o de conting\u00eancia, auxiliado pela tecnologia.<\/p>\n<p>A incerteza \u00e9 a qualidade essencial de todo risco; e quando falamos sobre os de reputa\u00e7\u00e3o, tamb\u00e9m podemos adicionar a complexidade deles. Portanto, al\u00e9m de aplicar t\u00e9cnicas convencionais de gest\u00e3o de risco (<em>risk management<\/em>), aplicamos duas disciplinas de pensamento estrat\u00e9gico, \u201cprojetar futuros\u201d (designe future) e \u201csolu\u00e7\u00e3o de problemas\u201d (solvindo problems), cujas abordagens nos permitir\u00e3o ir al\u00e9m das respostas defensivas, de curto prazo e de interesse financeiro.<\/p>\n<p>Porque, no mundo em que vivemos, pensar nos riscos apenas das amea\u00e7as n\u00e3o nos ajuda a construir organiza\u00e7\u00f5es mais resilientes, mas sim a enfraquecer nossa capacidade de adapta\u00e7\u00e3o e recupera\u00e7\u00e3o de mudan\u00e7as disruptivas.<\/p>\n<p>Precisamos abrir o foco, assumir incertezas e pensar diferente para n\u00e3o ficarmos presos naquele ambiente batizado pela antrop\u00f3loga Jamais Cascio com a sigla em ingl\u00eas <strong>BANI<\/strong> (Fr\u00e1gil, Ansioso, N\u00e3o linear, Incompreens\u00edvel). Como lembram Cleber Martins e Ad\u00e8lia Chagas, um contexto de fragilidade, ansiedade, n\u00e3o linear e at\u00e9 incompreens\u00edvel, onde \u201ctodos os caminhos est\u00e3o abertos a oportunidades&#8221;.<\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.4.8&#8243; color=&#8221;#ffffff&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; \/][et_pb_code _builder_version=&#8221;4.4.8&#8243; text_orientation=&#8221;center&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<!--HubSpot 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