{"id":60787,"date":"2022-01-13T00:00:00","date_gmt":"2022-01-12T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/01\/13\/tendencias-de-automacao-de-marketing-em-2022-pessoas-dados-tecnologia-e-conteudo\/"},"modified":"2025-02-17T13:34:35","modified_gmt":"2025-02-17T12:34:35","slug":"tendencias-de-automacao-de-marketing-em-2022-pessoas-dados-tecnologia-e-conteudo","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-de-automacao-de-marketing-em-2022-pessoas-dados-tecnologia-e-conteudo\/","title":{"rendered":"Tend\u00eancias de Automa\u00e7\u00e3o de Marketing em 2022: pessoas, dados, tecnologia e conte\u00fado"},"content":{"rendered":"

[et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”none”][et_pb_row][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text _builder_version=”4.4.8″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″]<\/p>\n

Experi\u00eancias recentes ensinaram que focar nas pessoas \u00e9 uma aposta vencedora. Estamos evoluindo para um paradigma que coloca a humanidade no centro de tudo e que n\u00e3o tem como foco o consumo, mas sim as experi\u00eancias. \u00c9 a era do marketing centrado no ser humano: um momento em que o foco n\u00e3o deve ser colocado apenas nas qualidades do produto ou servi\u00e7o oferecido, mas tamb\u00e9m no bem-estar que ele proporciona ao consumidor final.<\/p>\n

As raz\u00f5es s\u00e3o claras. Por um lado, os usu\u00e1rios querem estar conectados, mas n\u00e3o a qualquer pre\u00e7o. Agora mais do que nunca, a privacidade \u00e9 um dos aspectos mais importantes em que cada um conta consigo mesmo.<\/p>\n

Devemos ter em mente que a internet das coisas est\u00e1 evoluindo para a internet do comportamento. Isso implica que devemos ser precisos com os momentos em que est\u00e1 sendo impactado, o conte\u00fado com que \u00e9 feito e os contatos que dirigimos … N\u00e3o importa mais o que se vende, mas que emo\u00e7\u00f5es se geram ao faz\u00ea-lo , porque ser\u00e1 isso que nos proporcionar\u00e1 um aumento nas recomenda\u00e7\u00f5es aos clientes em potencial ou a recorr\u00eancia de clientes existentes. E isso se traduz em um aumento na receita direta.<\/p>\n","protected":false},"excerpt":{"rendered":"

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