{"id":60796,"date":"2022-02-02T00:00:00","date_gmt":"2022-02-01T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/02\/02\/tendencias-deep-digital-business-2022\/"},"modified":"2025-02-17T13:47:52","modified_gmt":"2025-02-17T12:47:52","slug":"tendencias-deep-digital-business-2022","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/tendencias-deep-digital-business-2022\/","title":{"rendered":"Tend\u00eancias Deep Digital Business 2022"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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header_3_text_shadow_vertical_length=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_3_text_shadow_blur_strength=&#8221;header_3_text_shadow_style,%91object Object%93&#8243; header_3_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p>Se 2020 foi um ponto de inflex\u00e3o na digitaliza\u00e7\u00e3o de neg\u00f3cios, acelerando exponencialmente as necessidades de uma transforma\u00e7\u00e3o digital, 2021 foi a confirma\u00e7\u00e3o de que as mudan\u00e7as causadas pela pandemia vieram para ficar.<\/p>\n<p>Nestes dois anos, tomamos consci\u00eancia da necessidade de entender melhor nossos stakeholders por meio da coleta, processamento e an\u00e1lise adequada de dados, bem como de desenvolver novos canais para nos conectarmos com nossos clientes ou adotar e explorar tecnologias exponenciais para transformar modelos de neg\u00f3cios. Em suma, demos passos gigantescos em termos de aquisi\u00e7\u00e3o de uma mentalidade digital generalizada que, em outras circunst\u00e2ncias, teria nos tomado muito mais tempo como sociedade.<\/p>\n<p>Nesta base, a partir de 2022 aguardam-nos tempos emocionantes em que observaremos a consolida\u00e7\u00e3o e universaliza\u00e7\u00e3o de algumas tend\u00eancias que come\u00e7avam a surgir nos \u00faltimos tempos e, sobretudo, um grande impulso no desenvolvimento e aplica\u00e7\u00e3o de novas tecnologias ao neg\u00f3cio, marketing e comunica\u00e7\u00e3o: A necessidade de digitaliza\u00e7\u00e3o j\u00e1 est\u00e1 assumida e compreendida, agora a sua evolu\u00e7\u00e3o ocorrer\u00e1 em grande velocidade.<\/p>\n<p>A jornada rumo \u00e0 transforma\u00e7\u00e3o digital envolve grandes desafios e oportunidades para empresas e institui\u00e7\u00f5es, com implica\u00e7\u00f5es estrat\u00e9gicas em v\u00e1rias frentes sobre as quais ter\u00e3o que tomar decis\u00f5es cruciais e que incluem o uso de dados, gest\u00e3o da privacidade, \u00e9tica e compromisso social., Lideran\u00e7a, talento, pol\u00edticas, a explora\u00e7\u00e3o de novos canais de comunica\u00e7\u00e3o ou, claro, a ado\u00e7\u00e3o de novas tecnologias. \u00c9 neste quadro que, a partir da unidade <strong>Deep Digital Business<\/strong> da <strong>LLYC<\/strong>, identificamos as principais tend\u00eancias que, ao longo de 2022, ser\u00e3o fundamentais nesta jornada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length=&#8221;ul_text_shadow_style,%91object Object%93&#8243; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length=&#8221;ul_text_shadow_style,%91object Object%93&#8243; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength=&#8221;ul_text_shadow_style,%91object Object%93&#8243; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length=&#8221;ol_text_shadow_style,%91object Object%93&#8243; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length=&#8221;ol_text_shadow_style,%91object Object%93&#8243; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength=&#8221;ol_text_shadow_style,%91object Object%93&#8243; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length=&#8221;quote_text_shadow_style,%91object Object%93&#8243; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length=&#8221;quote_text_shadow_style,%91object Object%93&#8243; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength=&#8221;quote_text_shadow_style,%91object Object%93&#8243; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length=&#8221;header_text_shadow_style,%91object Object%93&#8243; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":60797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87],"class_list":["post-60796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - 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