{"id":60832,"date":"2022-05-31T00:00:00","date_gmt":"2022-05-30T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/06\/08\/o-cancer-uma-resposta-conjunta-para-o-otimismo\/"},"modified":"2025-02-24T13:58:01","modified_gmt":"2025-02-24T12:58:01","slug":"o-cancer-uma-resposta-conjunta-para-o-otimismo","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/o-cancer-uma-resposta-conjunta-para-o-otimismo\/","title":{"rendered":"O C\u00c2NCER: uma resposta conjunta para o otimismo"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Pre-Introducci\u00f3n&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; 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horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p class=\"Body\" style=\"text-align: justify; margin: 12.0pt 0cm 12.0pt 0cm;\"><span lang=\"PT-BR\" style=\"color: #222222;\">Ap\u00f3s receber o diagn\u00f3stico de c\u00e2ncer, o paciente experimenta todos os tipos de sentimentos. Se quisermos controlar a doen\u00e7a, as parcerias p\u00fablico-privadas que fornecem uma resposta conjunta s\u00e3o decisivas. Mas, para restaurar a esperan\u00e7a das pessoas doentes, tamb\u00e9m precisaremos usar a comunica\u00e7\u00e3o orientada por dados para fornecer as informa\u00e7\u00f5es de que precisam.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;INTRODUCCI\u00d3N&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; 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header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h2><strong>Introdu\u00e7\u00e3o<\/strong><\/h2>\n<p>O c\u00e2ncer \u00e9 uma das principais causas de morte e uma grande barreira para o aumento da expectativa de vida em todo o mundo. De acordo com estimativas da Organiza\u00e7\u00e3o Mundial da Sa\u00fade (OMS), em 2019 o c\u00e2ncer foi a primeira ou segunda principal causa de morte antes dos 70 anos em 112 de 183 pa\u00edses e ocupa o terceiro ou quarto lugar em 23 outras na\u00e7\u00f5es. A proemin\u00eancia do c\u00e2ncer como a principal causa de morte reflete, em parte, um decl\u00ednio acentuado nas taxas de mortalidade por acidente vascular cerebral e doen\u00e7a coronariana em muitos pa\u00edses.<\/p>\n<p>Ao mesmo tempo, de acordo com a Globocan, produzida pela Ag\u00eancia Internacional de Pesquisa sobre o C\u00e2ncer, a carga de incid\u00eancia e mortalidade por c\u00e2ncer est\u00e1 crescendo muito rapidamente em todo o mundo e \u00e9 reflexo do envelhecimento e crescimento populacionais, bem como mudan\u00e7as na preval\u00eancia e distribui\u00e7\u00e3o dos principais fatores de risco do c\u00e2ncer, v\u00e1rios deles associados ao desenvolvimento socioecon\u00f4mico.<\/p>\n<p>Para uma pessoa diagnosticada com algum tipo de c\u00e2ncer, a not\u00edcia representa uma alta carga negativa e causa uma mudan\u00e7a no seu estilo de vida e de seus familiares. No entanto, a ind\u00fastria biofarmac\u00eautica tem focado em pesquisar para desenvolver medicamentos cada vez melhores, com base em uma maior compreens\u00e3o do funcionamento do corpo humano e avan\u00e7os em m\u00e9todos de diagn\u00f3stico como a genotipagem de diferentes tipos de c\u00e2ncer, que permitiu reduzir em 29% a mortalidade por essa doen\u00e7a, desde seu auge em 1991, de acordo com um relat\u00f3rio da Pharma. Mas, apesar dos avan\u00e7os, a ado\u00e7\u00e3o dessas inova\u00e7\u00f5es nos modelos assistenciais n\u00e3o ocorreu com a mesma velocidade, o que limita o acesso dos pacientes a tratamentos que revolucionam a abordagem terap\u00eautica do c\u00e2ncer e causam sentimentos de tristeza, ansiedade ou at\u00e9 mesmo desesperan\u00e7a. Por isso, \u00e9 importante que a inova\u00e7\u00e3o farmacol\u00f3gica e diagn\u00f3stica sobre o c\u00e2ncer chegue a quem precisa e, quando necess\u00e1rio, tanto em pa\u00edses desenvolvidos como emergentes.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image admin_label=&#8221;Imagen I&#8221; _builder_version=&#8221;4.4.8&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2022\/06\/Dise\u00f1o-sin-t\u00edtulo-7.png&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; align=&#8221;center&#8221; \/][et_pb_image admin_label=&#8221;Imagen I&#8221; _builder_version=&#8221;4.4.8&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2022\/06\/Dise\u00f1o-sin-t\u00edtulo-7.png&#8221; 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header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h2><strong>Grandes avan\u00e7os na pesquisa do c\u00e2ncer\u00a0<\/strong><\/h2>\n<p>Cirurgia, radioterapia e quimioterapia continuam a ser a base da abordagem terap\u00eautica em muitos pa\u00edses. A quimioterapia geralmente tinha efeitos colaterais negativos nos pacientes por causa de seus componentes altamente t\u00f3xicos. Agora, gra\u00e7as ao sequenciamento do genoma humano e da farmacogen\u00e9tica, o tratamento pode ser adaptado ao perfil do paciente para determinar a efic\u00e1cia dessas subst\u00e2ncias e seus poss\u00edveis efeitos colaterais. Esses primeiros passos na medicina personalizada levaram ao surgimento de tratamentos mais avan\u00e7ados, como <strong>imunoterapia<\/strong>,<strong> terapias direcionadas<\/strong> ou <strong>tratamento tumor-agn\u00f3stico<\/strong> e <strong>at\u00e9 terapia gen\u00e9tica<\/strong>.<\/p>\n<p>A <strong>terapia direcionada<\/strong> \u00e9 o tratamento do c\u00e2ncer que tem como alvo genes ou prote\u00ednas espec\u00edficas de um tumor ou condi\u00e7\u00f5es teciduais que contribuem para o crescimento e a sobreviv\u00eancia do c\u00e2ncer. As terapias direcionadas, como anticorpos monoclonais, aumentam os anticorpos naturais do corpo e agem como os pr\u00f3prios anticorpos. Assim, eles podem ajudar a combater o c\u00e2ncer de diferentes maneiras, como bloquear a atividade de prote\u00ednas anormais em c\u00e9lulas cancer\u00edgenas.<br \/>\nOutros tipos de anticorpos monoclonais estimulam o sistema imunol\u00f3gico inibindo ou interrompendo os checkpoints imunol\u00f3gicos. Normalmente, o corpo usa um checkpoint imunol\u00f3gico para impedir naturalmente que a resposta do sistema imunol\u00f3gico ataque as c\u00e9lulas saud\u00e1veis. As c\u00e9lulas cancer\u00edgenas podem encontrar maneiras de se esconder de nossas defesas ativando esses checkpoints. Os inibidores de checkpoint evitam que as c\u00e9lulas cancer\u00edgenas impe\u00e7am o sistema imunol\u00f3gico de se ativar e, por sua vez, intensificam a capacidade imunit\u00e1ria do corpo para ajudar a destruir as c\u00e9lulas cancer\u00edgenas.<\/p>\n<p>A <strong>imunoterapia<\/strong> \u00e9 um tipo de tratamento contra o c\u00e2ncer que estimula as defesas naturais do organismo para combater o c\u00e2ncer. Ela usa subst\u00e2ncias produzidas pelo corpo ou em laborat\u00f3rio para melhorar o funcionamento do seu sistema imunol\u00f3gico e destruir c\u00e9lulas cancer\u00edgenas. Provavelmente, o melhor exemplo desse tipo de tratamento \u00e9 a terapia com c\u00e9lulas T com receptores de ant\u00edgeno quim\u00e9rico (CAR-T), que veio para revolucionar o tratamento de certos c\u00e2nceres hematol\u00f3gicos atrav\u00e9s da reprograma\u00e7\u00e3o gen\u00e9tica das c\u00e9lulas T do paciente.<\/p>\n<p>De acordo com o Instituto Nacional de Pesquisa do Genoma Humano, a gen\u00f4mica est\u00e1 desempenhando um papel importante no surgimento da <strong>medicina personalizada<\/strong>. A medicina personalizada \u00e9 uma pr\u00e1tica emergente da medicina que usa o perfil gen\u00e9tico de um indiv\u00edduo para orientar as decis\u00f5es tomadas em rela\u00e7\u00e3o \u00e0 preven\u00e7\u00e3o, diagn\u00f3stico e tratamento de doen\u00e7as. Conhecer o perfil gen\u00e9tico de um paciente pode ajudar os m\u00e9dicos a escolher o medicamento ou a terapia certa, bem como administrar a dose ou o regime adequados.<\/p>\n<p>Por outro lado, os<strong> tratamentos agn\u00f3stico<\/strong>s de tumor v\u00eam desafiar alguns dos paradigmas mais importantes no campo do tratamento do c\u00e2ncer. De acordo com a Sociedade Americana de Oncologia Cl\u00ednica, o tratamento se caracteriza como uma terapia medicamentosa usada para tratar qualquer tipo de c\u00e2ncer, independentemente de onde come\u00e7ou no corpo ou do tipo de tecido a partir do qual se desenvolveu. A maioria dos tratamentos contra o c\u00e2ncer foi criada para tratar um certo tipo de c\u00e2ncer em um \u00f3rg\u00e3o ou tecido espec\u00edfico, como c\u00e2ncer de mama ou c\u00e2ncer de pulm\u00e3o. Um tratamento agn\u00f3stico de tumor trata qualquer tipo de c\u00e2ncer, desde que o c\u00e2ncer tenha a altera\u00e7\u00e3o molecular espec\u00edfica que \u00e9 o alvo do medicamento.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Grandes avances en la investigaci\u00f3n contra el c\u00e1ncer II&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; 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header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p>Apesar de todos os avan\u00e7os na pesquisa, <strong>cirurgia, quimioterapia e radioterapia<\/strong> ainda s\u00e3o os tratamentos tradicionais para a maioria dos c\u00e2nceres. De acordo com os dados do Instituto Nacional do C\u00e2ncer dos Estados Unidos, ainda 50% dos pacientes com c\u00e2ncer recebem radioterapia em algum momento do tratamento, o que \u00e0s vezes causa danos indesejados e sua efic\u00e1cia depende muito da \u00e1rea tratada e do est\u00e1gio em que o paciente se encontra.<\/p>\n<p>A pesquisa aponta para o desenvolvimento de uma nova classe de medicamentos chamados <strong>radiof\u00e1rmacos<\/strong> (medicamentos radioativos) que administram a radioterapia de forma direta e especifica nas c\u00e9lulas cancer\u00edgenas. Um n\u00famero crescente de estudos cl\u00ednicos foi registrado para testar novos radiof\u00e1rmacos e descobriu-se que a radioterapia para as c\u00e9lulas poderia diminuir o risco de efeitos colaterais de curto e longo prazo do tratamento, e destruiria dep\u00f3sitos de c\u00e9lulas cancer\u00edgenas. Segundo o Instituto Nacional do C\u00e2ncer dos Estados Unidos, esses medicamentos v\u00e3o transformar a radioterapia nos pr\u00f3ximos anos.<\/p>\n<p>Atualmente, as empresas <strong>biofarmac\u00eauticas<\/strong> est\u00e3o desenvolvendo <strong>1.300 medicamentos e vacinas<\/strong> para essa s\u00e9rie de doen\u00e7as que chamamos de c\u00e2ncer. A pesquisa est\u00e1 em diferentes est\u00e1gios, como o cl\u00ednico, e alguns compostos j\u00e1 aguardam revis\u00e3o pelas autoridades reguladoras.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Destacado&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; 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header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; background_color=&#8221;#e6eef4&#8243; custom_margin=&#8221;60px|60px|60px|60px&#8221; custom_padding=&#8221;30px|30px|30px|30px&#8221;]<\/p>\n<h2 style=\"text-align: center;\">&#8220;O diagn\u00f3stico de c\u00e2ncer marca um antes e um depois na vida de uma pessoa e muda completamente a forma de conceber a realidade do pr\u00f3prio paciente e de seus familiares e amigos&#8221;<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Emociones Asociadas al Diagn\u00f3stico y la necesidad de una mejor comunicaci\u00f3n&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h2><strong>Emo\u00e7\u00f5es associadas ao diagn\u00f3stico e a necessidade de uma melhor comunica\u00e7\u00e3o<\/strong><\/h2>\n<p>Sem d\u00favida, os tratamentos contra o c\u00e2ncer est\u00e3o evoluindo e cada vez mais pacientes t\u00eam alternativas inovadoras para alcan\u00e7ar uma melhor qualidade de vida. Isso gra\u00e7as \u00e0 comunidade m\u00e9dica e pesquisadores que est\u00e3o desenvolvendo novos e melhores medicamentos movidos pela<strong> paix\u00e3o<\/strong> de parar o c\u00e2ncer e fazer a diferen\u00e7a na vida das pessoas.<\/p>\n<p>Mas nem tudo \u00e9 boa not\u00edcia. O <strong>diagn\u00f3stico de c\u00e2ncer marca um antes e um depois na vida de uma pessoa e muda completamente a forma de conceber a realidade do pr\u00f3prio paciente e de seus familiares e amigos<\/strong>. De tal forma que as complexas mudan\u00e7as nos sentimentos e no estilo de vida do indiv\u00edduo e seu ambiente podem se tornar t\u00e3o avassaladoras que entender as fases e as sensa\u00e7\u00f5es pelas quais ele passar\u00e1 se torna indispens\u00e1vel. Conhecer todo o processo (desde o diagn\u00f3stico, tratamento, at\u00e9 o momento da cura, em muitos casos) pode ajudar tanto os pr\u00f3prios pacientes, quanto as empresas que desenvolveram esses tratamentos e enfrentar o desafio de transmitir adequadamente o valor da inova\u00e7\u00e3o, bem como profissionais de sa\u00fade ou governos, que devem agir e forjar acordos e medidas que fa\u00e7am a diferen\u00e7a.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Los 6 sentimientos m\u00e1s comunes que rodean al paciente diagnosticado por c\u00e1ncer&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; 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header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h2><strong>Os 6 sentimentos mais comuns em torno do paciente diagnosticado com c\u00e2ncer<\/strong><strong>\u00a0<\/strong><\/h2>\n<p>Em setembro de 2021, o Journal of the American Medical Association (JAMA) publicou uma peti\u00e7\u00e3o controversa argumentando a necessidade de novos emojis m\u00e9dicos: \u00f3rg\u00e3os, procedimentos diagn\u00f3sticos e testes cl\u00ednicos. Em um momento em que as emo\u00e7\u00f5es est\u00e3o diretamente ligadas \u00e0 comunica\u00e7\u00e3o, apresentamos as emo\u00e7\u00f5es associadas \u00e0 jornada de um paciente diagnosticado com c\u00e2ncer com esses pictogramas:<\/p>\n<h3><strong>Tristeza <\/strong>: Meu diagn\u00f3stico \u00e9 uma senten\u00e7a de morte?<\/h3>\n<p>O c\u00e2ncer est\u00e1 em toda parte. A sociedade est\u00e1 t\u00e3o acostumada a ler, ouvir e ouvir falar sobre o c\u00e2ncer que, ironicamente, quando um oncologista diagnostica um de nossos entes queridos com essa doen\u00e7a, parece que estamos assistindo a um filme (com a narra\u00e7\u00e3o distante), mas sem perceber que aquela palavra que sempre ouv\u00edamos mas parecia t\u00e3o distante vai transformar a nossa vida e a dos que nos rodeiam.<\/p>\n<p>Os primeiros pensamentos da pessoa afetada s\u00e3o sempre perguntas: Por que eu? Eu n\u00e3o me cuidei o suficiente? Tem tratamento? Este \u00e9 o final?<\/p>\n<p>Para resolv\u00ea-los desde o in\u00edcio e n\u00e3o deixar que essa tristeza inicial ao ouvir a not\u00edcia se transforme em uma tristeza prolongada que pode levar \u00e0 depress\u00e3o (segundo o Instituto Nacional do C\u00e2ncer, a depress\u00e3o atinge entre 15% e 25% dos pacientes com essa doen\u00e7a nas primeiras semanas ap\u00f3s o diagn\u00f3stico de c\u00e2ncer) <strong>\u00e9 essencial estimular a conversa sobre novas terapias e alternativas dispon\u00edveis atrav\u00e9s de uma comunica\u00e7\u00e3o clara e consistente<\/strong> que aproxime a esperan\u00e7a de inova\u00e7\u00e3o dos pacientes e seus m\u00e9dicos.<\/p>\n<p><strong>Primeiro, demonstrando as evid\u00eancias cient\u00edficas para o paciente confuso<\/strong> e seus familiares. Depois, criando espa\u00e7os onde eles possam compartilhar esse conhecimento com as comunidades m\u00e9dicas e cient\u00edficas, grupos de pacientes, pagadores e tomadores de decis\u00e3o, bem como a m\u00eddia. 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horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h3><strong>Frustra\u00e7\u00e3o: Tenho acesso a cuidados e medicamentos adequados?<\/strong><\/h3>\n<p>Uma vez compreendida a doen\u00e7a e superado o cataclismo inicial do diagn\u00f3stico, as perguntas s\u00e3o orientadas para obter mais informa\u00e7\u00f5es sobre os tipos de tratamentos dispon\u00edveis na regi\u00e3o onde o paciente est\u00e1 localizado. \u00c9 nesse momento que os afetados come\u00e7am a sofrer a frustra\u00e7\u00e3o de quem entende que a velocidade com que se move a inova\u00e7\u00e3o na ci\u00eancia e a implementa\u00e7\u00e3o dessas tecnologias em sa\u00fade em alguns pa\u00edses, n\u00e3o coincidem com o tempo e a forma, especialmente nos pa\u00edses da Am\u00e9rica Latina onde ainda faltam programas nacionais de controle do c\u00e2ncer ou existem apenas no papel, pois os custos podem ser vistos como muito altos.<\/p>\n<p>Enfrentar as grandes barreiras de acesso \u00e9 um dos desafios atuais mais relevantes entre entidades e pa\u00edses que utilizam abordagens de pre\u00e7o em vez de valor ou comparam os custos relativos com os benef\u00edcios de diferentes interven\u00e7\u00f5es de sa\u00fade, em vez de usar novas perspectivas mais abrangentes e avaliativas espec\u00edficas como custo-utilidade, cujo objetivo \u00e9 medir os benef\u00edcios de acordo com as necessidades dos pacientes reconhecidas por seus m\u00e9dicos e de acordo com o estado de sa\u00fade. <strong>Especialistas em farmacoeconomia recomendam repensar a forma como os recursos dedicados \u00e0 sa\u00fade s\u00e3o avaliados, criando uma narrativa para destacar o valor de investir em inova\u00e7\u00e3o que melhore a qualidade de vida ou salve a vida de milh\u00f5es de pessoas em todo o mundo.<\/strong><\/p>\n<p>S\u00f3 assim conseguiremos derrubar as barreiras de acesso e apoio ao paciente em um momento de adapta\u00e7\u00e3o \u00e0s suas mudan\u00e7as f\u00edsicas e emocionais, sua rotina e vida social para que ele se reconhe\u00e7a diante do espelho e recupere as for\u00e7as para evitar que as dificuldades afetem seu humor e sa\u00fade geral.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Destacado II&#8221; 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box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; background_color=&#8221;#e6eef4&#8243; custom_margin=&#8221;60px|60px|60px|60px&#8221; custom_padding=&#8221;30px|30px|30px|30px&#8221;]<\/p>\n<h2 style=\"text-align: center;\">&#8220;Para lidar com a confus\u00e3o, \u00e9 fundamental aumentar as campanhas de conscientiza\u00e7\u00e3o&#8221;<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Confusi\u00f3n : Falta de entendimiento y desinformaci\u00f3n&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h3><strong>Confus\u00e3o: Falta compreens\u00e3o e desinforma\u00e7\u00e3o<\/strong><\/h3>\n<p>Em meio ao turbilh\u00e3o de informa\u00e7\u00f5es recebidas pelo paciente e sua fam\u00edlia, al\u00e9m daquelas que s\u00e3o pesquisadas na Internet durante longas noites sem dormir, muitas vezes caindo em <em>clickbait<\/em> (termo usado para descrever manchetes sensacionalistas ou enganosas para atrair o maior n\u00famero de cliques poss\u00edveis) a<strong> sensa\u00e7\u00e3o de confus\u00e3o e caos aumenta<\/strong>.<\/p>\n<p>E, embora a pessoa tenha designado um tratamento e um m\u00e9dico, \u00e0s vezes n\u00e3o consegue evitar se perder em p\u00e1ginas de autoajuda, sites com estat\u00edsticas de sobreviv\u00eancia de sua doen\u00e7a, tratamentos alternativos ou grupos de pessoas nas redes sociais que compartilham sua experi\u00eancia. O sentimento de curiosidade e a busca por uma solu\u00e7\u00e3o mais r\u00e1pida podem gerar confus\u00e3o, pois \u00e9 dif\u00edcil diferenciar inverdades da realidade em rela\u00e7\u00e3o aos poss\u00edveis tratamentos para tumores cancer\u00edgenos.<\/p>\n<p><strong>Portanto, para lidar com a confus\u00e3o, \u00e9 fundamental aumentar as campanhas de conscientiza\u00e7\u00e3o para que os pacientes estejam melhor informados e insistir em dar maior impulso \u00e0 discuss\u00e3o e maior divulga\u00e7\u00e3o da pesquisa cl\u00ednica.<\/strong><\/p>\n<p>Mas como fazer isso quando os estudos confirmam que os usu\u00e1rios est\u00e3o mais propensos a se interessar por informa\u00e7\u00f5es erradas do que informa\u00e7\u00f5es baseadas em dados? Isso mostra o Dr. Skyler Johnson, do Huntsman Cancer Institute, que revelou que dos artigos mais populares publicados nas m\u00eddias sociais entre 2018 e 2019 sobre os quatro c\u00e2nceres mais comuns, um em cada tr\u00eas continha informa\u00e7\u00f5es falsas, imprecisas ou enganosas. E a maior parte dessa desinforma\u00e7\u00e3o sobre o c\u00e2ncer pode causar danos, por exemplo, ao promover tratamentos sem benef\u00edcios comprovados como alternativas aos tratamentos com benef\u00edcios comprovados em estudos rigorosos.<\/p>\n<p>\u00c9 uma quest\u00e3o dif\u00edcil de resolver, pois \u00e0s vezes a verdade \u00e9 dif\u00edcil de reconhecer e envolve muitos conceitos t\u00e9cnicos, e a mentira \u00e9 muito mais f\u00e1cil de expandir, assim como o c\u00e2ncer geralmente se espalha no corpo. Por isso, <strong>fontes confi\u00e1veis<\/strong> como as iniciativas como a da UNESCO, que oferece dicas para enfrentar a desinforma\u00e7\u00e3o ou o Instituto Nacional do C\u00e2ncer, da Espanha, que mostra recursos confi\u00e1veis para que profissionais de sa\u00fade, educadores e membros da comunidade compreendam, identifiquem e impe\u00e7am a dissemina\u00e7\u00e3o da desinforma\u00e7\u00e3o sobre a sa\u00fade em suas comunidades, s\u00e3o essenciais e devem ser uma pr\u00e1tica geral para todos os envolvidos na luta contra o c\u00e2ncer e, consequentemente, ter uma sociedade mais saud\u00e1vel e um sistema de sa\u00fade responsivo \u00e0s necessidades dos pacientes.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Impotencia : \u00bfSolo contra el mundo?&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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Al\u00e9m disso, se encontram em uma situa\u00e7\u00e3o em que precisam de muita ajuda externa ou sentem que dependem dos outros.<\/p>\n<p>No entanto, isso vai al\u00e9m: a sobreviv\u00eancia e o acesso a novos tratamentos para os pacientes est\u00e3o inevitavelmente ligados a terceiros. Primeiro, aos <strong>cientistas que devem encontrar novas solu\u00e7\u00f5es farmacol\u00f3gicas e tratamentos contra a doen\u00e7a<\/strong>, e, segundo, aos governos e aos respons\u00e1veis pelos programas de terapia do c\u00e2ncer, que devem priorizar a reforma da sa\u00fade e, finalmente, \u00e0s empresas farmac\u00eauticas que podem desenvolver, investir e gerar acesso a medicamentos inovadores.<\/p>\n<p>Para afastar o paciente desse sentimento de desamparo e mant\u00ea-lo mais bem informado, \u00e9 necess\u00e1rio um <strong>novo modelo de relacionamento<\/strong> para <strong>melhor tomada de decis\u00e3o<\/strong> com quem desenvolve as pol\u00edticas p\u00fablicas de sa\u00fade, identificando seu papel e relev\u00e2ncia no ecossistema do setor, bem como as necessidades espec\u00edficas e que permitem uma <strong>narrativa diferenciada<\/strong> para impactar cada p\u00fablico e alcan\u00e7ar uma avalia\u00e7\u00e3o mais justa das novas tecnologias para a sa\u00fade em benef\u00edcio dos pacientes. <strong>O impacto de um bom relacionamento gerar\u00e1 atitudes positivas que, sem d\u00favida, beneficiar\u00e3o a sa\u00fade p\u00fablica global.<\/strong><\/p>\n<p>Gra\u00e7as \u00e0 <strong>an\u00e1lise do contexto pol\u00edtico, programas implementados em torno da doen\u00e7a, relat\u00f3rios de consultoria especializada e monitoramento de dados<\/strong>, \u00e9 poss\u00edvel construir uma estrat\u00e9gia de relacionamento renovada para motivar a mudan\u00e7a na prioriza\u00e7\u00e3o da inova\u00e7\u00e3o em sa\u00fade como elemento constante e im\u00f3vel da agenda p\u00fablica.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Destacado III&#8221; 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box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; background_color=&#8221;#e6eef4&#8243; custom_margin=&#8221;60px|60px|60px|60px&#8221; custom_padding=&#8221;30px|30px|30px|30px&#8221;]<\/p>\n<h2 style=\"text-align: center;\">&#8220;As pessoas com c\u00e2ncer, muitas vezes se sentem solit\u00e1rias ou distanciadas das outras pessoas&#8221;<\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Lucha : Alzando la voz contra el c\u00e1ncer JUNTOS&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h3><strong>Luta: Erguendo a voz contra o c\u00e2ncer JUNTOS<\/strong><\/h3>\n<p>Ser um paciente com c\u00e2ncer ap\u00f3s a pandemia \u00e9 bem diferente de como era antes. Durante o COVID-19, os cidad\u00e3os se uniram de uma maneira sem precedentes para apoiar uns aos outros e construir uma comunidade em torno dos mais vulner\u00e1veis, al\u00e9m de exigir mais a\u00e7\u00f5es de governos e empresas.<\/p>\n<p>Essa tend\u00eancia de comunitarismo veio para ficar e pode beneficiar esse grupo de pacientes que, agora mais do que nunca, se sente forte o suficiente para alertar sobre a necessidade de uma educa\u00e7\u00e3o mais completa e gerar <strong>campanhas de <em>base<\/em><\/strong> ou, o que \u00e9 a mesma coisa, o direito das comunidades de se unir e influenciar nas quest\u00f5es que os afetam no seu dia a dia.<\/p>\n<p>Em outras palavras, h\u00e1 cada vez mais defensores de novos tratamentos contra o c\u00e2ncer e da constru\u00e7\u00e3o de um sistema de sa\u00fade igual e justo com o objetivo de avan\u00e7ar em dire\u00e7\u00e3o ao desafio final: ter acesso a novas terapias e informa\u00e7\u00f5es sobre avan\u00e7os cient\u00edficos. Um novo paradigma que abre espa\u00e7o para as associa\u00e7\u00f5es de pacientes aderirem a essa mobiliza\u00e7\u00e3o, por meio de estrat\u00e9gias que <strong>inspiram uma mudan\u00e7a positiva em dire\u00e7\u00e3o a um sistema de sa\u00fade mais equitativo com acesso a servi\u00e7os m\u00e9dicos, medicamentos e informa\u00e7\u00f5es<\/strong>.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Esperanza y Optimismo : mayor investigaci\u00f3n, nuevos medicamentos, nuevos canales&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; 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header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h3><strong>Esperan\u00e7a e Otimismo: mais pesquisas, novos medicamentos, novos canais<\/strong><\/h3>\n<p>Uma vez que as pessoas aceitem que t\u00eam c\u00e2ncer e est\u00e3o lutando contra ele, muitas vezes, passam a se sentir esperan\u00e7osas e otimistas. H\u00e1 muitas raz\u00f5es para se deixar levar por esse sentimento: milh\u00f5es de pessoas que tiveram c\u00e2ncer est\u00e3o vivas hoje. As chances de viver com c\u00e2ncer e sobreviver ao c\u00e2ncer s\u00e3o mais altas do que nunca, e as pessoas com c\u00e2ncer podem levar uma vida ativa, mesmo durante o tratamento.<\/p>\n<p>Mas as raz\u00f5es para o otimismo n\u00e3o param por a\u00ed: os avan\u00e7os no tratamento e diagn\u00f3stico de muitos tipos de c\u00e2ncer est\u00e3o progredindo porque os ensaios cl\u00ednicos, especialmente com imunoterapias, est\u00e3o aumentando e desenvolvendo muitos medicamentos para combinar terapias, com muitas empresas investindo anos no desenvolvimento de vacinas focadas em c\u00e9lulas cancer\u00edgenas e continuam pesquisando sobre como atingir tipos espec\u00edficos de c\u00e2ncer.<\/p>\n<p>Por outro lado, as novas tecnologias representam uma grande oportunidade para as empresas farmac\u00eauticas se conectarem melhor com seus p\u00fablicos. Agora, gra\u00e7as aos especialistas em <strong>Marketing Baseado em Dados<\/strong>, \u00e9 poss\u00edvel construir um modelo metodol\u00f3gico para tra\u00e7ar um primeiro n\u00edvel de p\u00fablico a partir de seu comportamento digital e definir um comportamento social que ser\u00e1 muito \u00fatil no design e entrega de materiais de comunica\u00e7\u00e3o de alto impacto e que possam ter um maior alcance e maior penetra\u00e7\u00e3o de mensagens.<\/p>\n<p>[\/et_pb_text][et_pb_image admin_label=&#8221;Imagen III&#8221; _builder_version=&#8221;4.4.8&#8243; src=&#8221;https:\/\/ideasbr.llorenteycuenca.com\/wp-content\/uploads\/sites\/8\/2022\/06\/Dise\u00f1o-sin-t\u00edtulo-9.png&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; align=&#8221;center&#8221; 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header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<h2><strong>Um olhar para o futuro: oferecendo uma resposta conjunta<\/strong><\/h2>\n<p>Sem d\u00favida, a ind\u00fastria farmac\u00eautica est\u00e1 fazendo um esfor\u00e7o para investir fortemente em pesquisa e desenvolvimento de tratamentos inovadores para combater essa doen\u00e7a que rouba vidas. No entanto, ainda existem desigualdades e atrasos na ado\u00e7\u00e3o da inova\u00e7\u00e3o em detrimento de milhares de pacientes.<\/p>\n<p>Portanto, se quisermos enfrentar esse problema persistente, a press\u00e3o para que as parcerias p\u00fablico-privadas forne\u00e7am uma resposta conjunta e melhorem os esfor\u00e7os para controlar o c\u00e2ncer deve ser decisiva e todos devem fazer sua parte: desde os pacientes (sendo mais cuidadosos com seu tratamento e participando das demandas que exigem dos governos), \u00e0s empresas farmac\u00eauticas (priorizando novos tratamentos e alternativas como terapia direcionada, imunoterapia ou medicina personalizada) bem como os respons\u00e1veis pela formula\u00e7\u00e3o de pol\u00edticas nos governos (focando no valor e benef\u00edcio para a vida do paciente em vez de apenas avaliar o pre\u00e7o).<\/p>\n<p>S\u00f3 assim honraremos todos os pacientes com c\u00e2ncer que tiveram que passar por esse processo com not\u00e1vel tenacidade, capacidade de luta e coragem.<\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.4.8&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243; color=&#8221;#f54963&#8243; \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Pre-Introducci\u00f3n&#8221; _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length=&#8221;ul_text_shadow_style,%91object Object%93&#8243; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length=&#8221;ul_text_shadow_style,%91object Object%93&#8243; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength=&#8221;ul_text_shadow_style,%91object Object%93&#8243; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length=&#8221;ol_text_shadow_style,%91object Object%93&#8243; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length=&#8221;ol_text_shadow_style,%91object Object%93&#8243; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength=&#8221;ol_text_shadow_style,%91object Object%93&#8243; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length=&#8221;quote_text_shadow_style,%91object Object%93&#8243; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length=&#8221;quote_text_shadow_style,%91object Object%93&#8243; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength=&#8221;quote_text_shadow_style,%91object Object%93&#8243; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length=&#8221;header_text_shadow_style,%91object [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":60835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87],"class_list":["post-60832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - 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