{"id":60847,"date":"2022-06-27T00:00:00","date_gmt":"2022-06-26T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/06\/28\/companhias-e-diversidade-lgtbiq-na-conversa-digital\/"},"modified":"2025-02-14T14:13:43","modified_gmt":"2025-02-14T13:13:43","slug":"companhias-e-diversidade-lgtbiq-na-conversa-digital","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/companhias-e-diversidade-lgtbiq-na-conversa-digital\/","title":{"rendered":"Companhias e diversidade LGBTQIA+ na conversa digital"},"content":{"rendered":"

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As empresas se posicionam sobre a diversidade LGTBIQ+ exclusivamente nas datas do Pride? O fazem somente as empresas ou tamb\u00e9m seus l\u00edderes? De que falam? S\u00e3o algumas das perguntas que responde o relat\u00f3rio Companhias e diversidade LGTBIQ+ na conversa digital.<\/p>\n

Para extrair estas conclus\u00f5es, a LLYC utilizou sua capacidade de data analytics. Foram analisadas 300 contas corporativas. Concretamente, as 25 empresas com mais seguidores no Twitter de cada um dos mercados nos quais a LLYC est\u00e1 presente. Foram mapeadas suas mensagens e as de seus CEO narede social durante os \u00faltimos tr\u00eas anos (quase 80.000 tu\u00edtes) e se cruzou com a conversa social sobre diversidade LGTBIQ+ gerada na sociedade durante esse mesmo per\u00edodo (17,4 milh\u00f5es de men\u00e7\u00f5es de 3,9 milh\u00f5es de perfis).<\/p>\n","protected":false},"excerpt":{"rendered":"

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