{"id":60901,"date":"2022-10-06T00:00:00","date_gmt":"2022-10-05T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/10\/06\/new-metrics-o-caminho-para-a-eficacia-em-marketing\/"},"modified":"2025-02-14T10:28:36","modified_gmt":"2025-02-14T09:28:36","slug":"new-metrics-o-caminho-para-a-eficacia-em-marketing","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/new-metrics-o-caminho-para-a-eficacia-em-marketing\/","title":{"rendered":"NEW METRICS: O CAMINHO PARA A EFIC\u00c1CIA EM MARKETING"},"content":{"rendered":"

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Em um contexto cada vez mais complexo e acelerado, onde os indicadores se multiplicam e se transformam, o que \u00e9 a efic\u00e1cia do marketing atualmente? Al\u00e9m dos n\u00fameros das vendas, que outras dimens\u00f5es se tornaram importantes e quais se tornar\u00e3o no futuro?<\/p>\n

Os CMOs e as ag\u00eancias que os apoiam envolveram-se nos \u00faltimos anos em uma espiral em que, por um lado, os dados se tornaram primordiais, mas, por outro lado, multiplicou suas dimens\u00f5es e entrou em uma evolu\u00e7\u00e3o acelerada. Como resultado, foi disparada uma s\u00e9rie de transforma\u00e7\u00f5es relacionadas aos tempos das medi\u00e7\u00f5es, aos profissionais que as abordam ou \u00e0 origem das fontes e, em \u00faltimo n\u00edvel, ao tipo de decis\u00f5es que permitem tomar. As necessidades de flexibilidade e integra\u00e7\u00e3o s\u00e3o combinadas com um foco cada vez mais comportamental que permite prever o consumidor.<\/p>\n

Diante deste panorama, no departamento de Consumer Engagement da LLYC,<\/strong> quisemos entender melhor quais s\u00e3o as necessidades e a vis\u00e3o de futuro dos CMOs, por meio de uma pesquisa e entrevista com mais de 100 l\u00edderes de marketing de empresas em diversos mercados na Espanha, Portugal e na Am\u00e9rica Latina<\/strong>. O resultado \u00e9 uma revis\u00e3o das novas medi\u00e7\u00f5es de marketing direito dos seus protagonistas, em busca da melhoria cont\u00ednua na efic\u00e1cia do nosso trabalho.<\/p>\n","protected":false},"excerpt":{"rendered":"

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