{"id":60952,"date":"2023-01-31T00:00:00","date_gmt":"2023-01-30T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2023\/01\/31\/a-busca-pela-simplicidade-tendencias-para-comunicacao-corporativa-2023\/"},"modified":"2024-12-26T13:22:34","modified_gmt":"2024-12-26T12:22:34","slug":"a-busca-pela-simplicidade-tendencias-para-comunicacao-corporativa-2023","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/a-busca-pela-simplicidade-tendencias-para-comunicacao-corporativa-2023\/","title":{"rendered":"A busca pela simplicidade: tend\u00eancias para Comunica\u00e7\u00e3o Corporativa 2023"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">\u201cBack to basics\u201d \u2013 ou a busca por simplicidade \u2013 parece ser a resposta mais segura para tempos de incerteza, como se desenha 2023. N\u00e3o que a op\u00e7\u00e3o pelo mais simples seja f\u00e1cil ou busque olhar para tr\u00e1s, como ren\u00fancia aos riscos da inova\u00e7\u00e3o. Pelo contr\u00e1rio: o avan\u00e7o da TI j\u00e1 nos mostrou que as inova\u00e7\u00f5es de maior impacto costumam surgir a partir do que \u00e9 de mais f\u00e1cil entendimento, do que conta apenas com o essencial, do que \u00e9 mais simples. Na comunica\u00e7\u00e3o, especialmente como parte de uma vis\u00e3o estrat\u00e9gica de neg\u00f3cios, n\u00e3o \u00e9 diferente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 com esse olhar que procuramos nos ater a um n\u00famero de tend\u00eancias que pudessem ser contadas em apenas uma m\u00e3o: quatro. Elas passam pela busca da simplicidade de fazer mais com menos recursos, at\u00e9 a consolida\u00e7\u00e3o de fatores que j\u00e1 vinham representando desafios, como a polariza\u00e7\u00e3o pol\u00edtica, ou oportunidades para a comunica\u00e7\u00e3o corporativa, como a busca por prop\u00f3sito e a digitaliza\u00e7\u00e3o das rela\u00e7\u00f5es p\u00fablicas, transformando a experi\u00eancia da comunica\u00e7\u00e3o presencial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como realidade, 2023 se imp\u00f5e para cada gestor e cada companhia de forma diferente, com os desafios todos que j\u00e1 conhecemos: recess\u00e3o global, infla\u00e7\u00e3o, instabilidade pol\u00edtica e desorganiza\u00e7\u00e3o das cadeias produtivas, entre outros fatores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para chegar a apenas quatro tend\u00eancias que refletissem uma realidade global, com especial enfoque para a Latino-Americana e Europeia, onde, como LLYC, estamos mais inseridos, reunimos especialistas de quatro pa\u00edses: Espanha, Brasil, Col\u00f4mbia e M\u00e9xico. A partir de suas vis\u00f5es g-locais, levantamos 12 quest\u00f5es que foram discutidas, analisadas sob um olhar internacional, refinadas e apresentadas aqui, na forma destas tend\u00eancias que indicam caminhos para a\u00e7\u00e3o e pontos de aten\u00e7\u00e3o adequados a empresas de diferentes perfis e realidades.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength=&#8221;link_text_shadow_style,%91object Object%93&#8243; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length=&#8221;ul_text_shadow_style,%91object Object%93&#8243; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length=&#8221;ul_text_shadow_style,%91object Object%93&#8243; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength=&#8221;ul_text_shadow_style,%91object Object%93&#8243; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ol_text_shadow_horizontal_length=&#8221;ol_text_shadow_style,%91object Object%93&#8243; ol_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ol_text_shadow_vertical_length=&#8221;ol_text_shadow_style,%91object Object%93&#8243; ol_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ol_text_shadow_blur_strength=&#8221;ol_text_shadow_style,%91object Object%93&#8243; ol_text_shadow_blur_strength_tablet=&#8221;1px&#8221; quote_text_shadow_horizontal_length=&#8221;quote_text_shadow_style,%91object Object%93&#8243; quote_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; quote_text_shadow_vertical_length=&#8221;quote_text_shadow_style,%91object Object%93&#8243; quote_text_shadow_vertical_length_tablet=&#8221;0px&#8221; quote_text_shadow_blur_strength=&#8221;quote_text_shadow_style,%91object Object%93&#8243; quote_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_text_shadow_horizontal_length=&#8221;header_text_shadow_style,%91object Object%93&#8243; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":63506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87],"class_list":["post-60952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - 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