{"id":60978,"date":"2023-03-29T00:00:00","date_gmt":"2023-03-28T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2023\/03\/29\/tiktok-uma-oportunidade-para-as-marcas\/"},"modified":"2024-12-30T12:11:51","modified_gmt":"2024-12-30T11:11:51","slug":"tiktok-uma-oportunidade-para-as-marcas","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-br\/ideas\/tiktok-uma-oportunidade-para-as-marcas\/","title":{"rendered":"TIKTOK: UMA OPORTUNIDADE PARA AS MARCAS"},"content":{"rendered":"

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O TikTok j\u00e1 tem mais de um bilh\u00e3o de usu\u00e1rios em todo o mundo, n\u00famero que o Facebook, por exemplo, demorou nove anos para alcan\u00e7ar e que o aplicativo chin\u00eas alcan\u00e7ou na metade desse tempo, e o fez ao propor um novo paradigma que revolucionou o consumo da m\u00eddia e o entretenimento. Por que, na realidade, e ao contr\u00e1rio do que poder\u00edamos pensar inicialmente, o TikTok concorre muito mais contra a televis\u00e3o ou plataformas de streaming do que contra as redes sociais.<\/span><\/p>\n

Cerca de 90% dos usu\u00e1rios acessam a plataforma diariamente e 3 em cada 4 dizem utiliz\u00e1-la para entretenimento, e ficam conectados ao aplicativo ao longo de uma m\u00e9dia impressionante de mais de 60 minutos por dia. Al\u00e9m disso, o falso mito de que se trata de um aplicativo para adolescentes j\u00e1 foi dissipado: 67% dos usu\u00e1rios t\u00eam mais de 25 anos.<\/span><\/p>\n

Mas n\u00e3o apenas os n\u00fameros s\u00e3o impressionantes em termos quantitativos, como tamb\u00e9m qualitativamente estamos perante o sonho dourado de qualquer comunicador ou marqueteiro. Se as pessoas twittam enquanto assistem a uma s\u00e9rie ou entram no Facebook enquanto passam an\u00fancios na TV, quem est\u00e1 no TikTok est\u00e1 no TikTok, algo que na era da economia da aten\u00e7\u00e3o \u00e9 puro ouro. O desafio \u00e9 lutar por essa aten\u00e7\u00e3o na pr\u00f3pria plataforma, onde, ao toque de um dedo, voc\u00ea pode ficar de fora \u2013 e esse \u00e9 o ponto central da quest\u00e3o.<\/span><\/p>\n

Ao analisar esses ingredientes, parece um lugar ideal para as marcas se conectarem com seus p\u00fablicos por meio de conte\u00fado. Mas, apesar desse incr\u00edvel potencial, n\u00e3o h\u00e1 muitas marcas com sucesso na plataforma. Para conseguir isso, \u00e9 necess\u00e1rio compreender adequadamente os c\u00f3digos da plataforma e entender que evolu\u00edmos de “conte\u00fado gerado pelo usu\u00e1rio” para “entretenimento gerado pela comunidade”. Para isso, uma empresa precisa “vestir a roupa” de criador e participar, oferecendo autenticidade, valor, e uma personalidade pr\u00f3pria e original.<\/span><\/p>\n

Neste LLYC IDEAS, tentamos explicar o que uma marca pode fazer para ser bem-sucedida nessa plataforma.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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