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N\u00e3o \u00e9 segredo que o setor de minera\u00e7\u00e3o est\u00e1 sob constante escrut\u00ednio. Ele \u00e9 alvo de cr\u00edticas e ataques que parecem aprofundar uma ferida hist\u00f3rica marcada por erros do passado, pelas circunst\u00e2ncias e pela desinforma\u00e7\u00e3o.\u00a0<\/span><\/p>\n Essa atividade, antes interpretada como sin\u00f4nimo de riqueza, prosperidade e desenvolvimento, foi se tornando <\/span>antagonista nas<\/b> conversas da sociedade <\/b>\u00e0 medida que<\/span> seus impactos se tornaram mais evidentes. Isso coincidiu com o auge das novas formas de comunica\u00e7\u00e3o, que deram <\/span>voz a um ativismo de oposi\u00e7\u00e3o <\/b>que se encarregou de transmitir um lado fundamentalmente negativo da hist\u00f3ria.<\/span><\/p>\n Por sua vez, <\/span>o setor aprendeu, fez repara\u00e7\u00f5es e corre\u00e7\u00f5es. <\/b>E hoje se concentra no desenvolvimento de seus projetos a partir de uma perspectiva correta tecnicamente, apresentando, por meio de uma comunica\u00e7\u00e3o tradicionalmente discreta, os resultados tang\u00edveis do desenvolvimento que promovem. Isso se expressa em n\u00fameros de investimento nos pa\u00edses por meio de royalties e evid\u00eancias de que suas pr\u00e1ticas s\u00e3o sustent\u00e1veis. No entanto, aparentemente essas <\/span>mensagens n\u00e3o t\u00eam uma conex\u00e3o efetiva com a opini\u00e3o p\u00fablica.<\/b><\/p>\n Na <\/span>LLYC, acreditamos que <\/b>\u00e9 hora de reverter <\/span>essa hist\u00f3ria e equilibrar as percep\u00e7\u00f5es <\/b>sobre um setor que n\u00e3o s\u00f3 tem em suas m\u00e3os uma alternativa de <\/span>desenvolvimento <\/b>para milh\u00f5es de pessoas na regi\u00e3o, mas tamb\u00e9m uma <\/span>responsabilidade <\/b>transcendental no grande desafio global da <\/span>transi\u00e7\u00e3o energ\u00e9tica<\/b>. Portanto, ele <\/span>precisa de uma segunda chance <\/b>para se projetar e se conectar com a sociedade da maneira certa.<\/span><\/p>\n Foi a partir desse pensamento, resultado de mais de duas d\u00e9cadas de trabalho conjunto com o setor de minera\u00e7\u00e3o em diferentes locais, mas especialmente na Am\u00e9rica Latina, que nos propusemos a realizar uma an\u00e1lise de big data sobre o que tem sido falado sobre esse setor na conversa digital, uma an\u00e1lise que permitisse medir, a partir das express\u00f5es espont\u00e2neas das pessoas e da abordagem dos meios de comunica\u00e7\u00e3o, <\/span>qual \u00e9 o estado da arte <\/b>da <\/span>percep\u00e7\u00e3o da minera\u00e7\u00e3o na sociedade<\/b>. O objetivo: criar um <\/span>roteiro<\/b> para facilitar a reorienta\u00e7\u00e3o do setor e de sua hist\u00f3ria para obter o reconhecimento que merece em uma nova oportunidade de entendimento.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”none”][et_pb_row][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text _builder_version=”4.4.8″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ […]<\/p>\n","protected":false},"author":4,"featured_media":63610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87],"class_list":["post-61044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"\n