{"id":105745,"date":"2024-01-23T16:44:55","date_gmt":"2024-01-23T15:44:55","guid":{"rendered":"https:\/\/llyc.global\/forecast-marketing-2024-conectar-en-la-era-del-cambio-constante\/"},"modified":"2025-03-27T17:39:21","modified_gmt":"2025-03-27T16:39:21","slug":"forecast-marketing-2024-estabelecer-ligacoes-na-era-da-constante-mudanca","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/ideas\/forecast-marketing-2024-estabelecer-ligacoes-na-era-da-constante-mudanca\/","title":{"rendered":"Forecast marketing 2024: Estabelecer liga\u00e7\u00f5es na era da constante mudan\u00e7a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Neste relat\u00f3rio, pretendemos abordar os temas que estar\u00e3o na agenda dos executivos de marketing em 2024. <strong>Que mudan\u00e7as v\u00e3o surgir no seu trabalho e na sua produtividade? Quais ser\u00e3o as suas prioridades? Quais ser\u00e3o as suas preocupa\u00e7\u00f5es? Qual ser\u00e1 a sua rela\u00e7\u00e3o com o ambiente?\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este \u00faltimo ponto \u00e9 fundamental. Porque todas as transforma\u00e7\u00f5es que t\u00eam vindo a ocorrer nos \u00faltimos anos, e que continuar\u00e3o a acelerar nos pr\u00f3ximos anos, refletem-se n\u00e3o s\u00f3 no \u00e2mbito das empresas e das organiza\u00e7\u00f5es, mas tamb\u00e9m nos consumidores e nas suas exig\u00eancias, que parecem estar sempre um passo \u00e0 frente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 por isso que vivemos num desafio constante. \u00c9 como se esse<em> \u201cfull funnel\u201d<\/em> de solu\u00e7\u00f5es que procuramos oferecer a partir do marketing, e que deveria satisfazer todas as necessidades do cliente, se estivesse a tornar cada vez mais extenso, com mais arestas. Como se estiv\u00e9ssemos ansiosos por um \u201cend to end\u201d que, paradoxalmente, n\u00e3o tem fim.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c9 por isso que este<\/span> <strong>\u201c<i>Forecast Marketing 2024<\/i><\/strong><span style=\"font-weight: 400;\"><strong>\u201d<\/strong> compila os pr\u00f3ximos desafios para o mundo do marketing, desde as novidades e as poss\u00edveis transforma\u00e7\u00f5es na forma como o trabalho \u00e9 feito at\u00e9 ao impacto que todas estas evolu\u00e7\u00f5es t\u00eam no mercado e nos consumidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estamos numa era em que se come\u00e7a a materializar o per\u00edodo <\/span><i><span style=\"font-weight: 400;\">p\u00f3s-crise<\/span><\/i><span style=\"font-weight: 400;\">, que nos mostra que nada ser\u00e1 est\u00e1vel ou permanente. Trata-se de um \u201ctranshumanismo\u201d acelerado pelos avan\u00e7os digitais que sabemos quando come\u00e7a, mas n\u00e3o quando acaba.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neste relat\u00f3rio, pretendemos abordar os temas que estar\u00e3o na agenda dos executivos de marketing em 2024. Que mudan\u00e7as v\u00e3o surgir no seu trabalho e na sua produtividade? Quais ser\u00e3o as suas prioridades? Quais ser\u00e3o as suas preocupa\u00e7\u00f5es? Qual ser\u00e1 a sua rela\u00e7\u00e3o com o ambiente?\u00a0 Este \u00faltimo ponto \u00e9 fundamental. Porque todas as transforma\u00e7\u00f5es que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88],"class_list":["post-105745","post","type-post","status-publish","format-standard","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Forecast marketing 2024: Estabelecer liga\u00e7\u00f5es na era da constante mudan\u00e7a - LLYC<\/title>\n<meta name=\"description\" content=\"Forecast Marketing 2024 explora como conectar com os consumidores num ambiente em constante mudan\u00e7a, adaptando estrat\u00e9gias inovadoras para o sucesso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-pt\/ideas\/forecast-marketing-2024-estabelecer-ligacoes-na-era-da-constante-mudanca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forecast marketing 2024: Estabelecer liga\u00e7\u00f5es na era da constante mudan\u00e7a\" \/>\n<meta property=\"og:description\" content=\"Forecast Marketing 2024 explora como conectar com os consumidores num ambiente em constante mudan\u00e7a, adaptando estrat\u00e9gias inovadoras para o sucesso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-pt\/ideas\/forecast-marketing-2024-estabelecer-ligacoes-na-era-da-constante-mudanca\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-23T15:44:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T16:39:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/01\/Forecast-Marketing-2024-LLYC_IDEAS_listado.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vvalencia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2024\/01\/Forecast-Marketing-2024-LLYC_IDEAS_listado.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vvalencia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Forecast marketing 2024: Estabelecer liga\u00e7\u00f5es na era da constante mudan\u00e7a - 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