{"id":110713,"date":"2024-03-07T18:10:45","date_gmt":"2024-03-07T17:10:45","guid":{"rendered":"https:\/\/llyc.global\/?p=110713"},"modified":"2025-04-24T11:27:39","modified_gmt":"2025-04-24T09:27:39","slug":"eleicoes-legislativas-2024-analise-da-conversacao-social-em-portugal","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/eleicoes-legislativas-2024-analise-da-conversacao-social-em-portugal\/","title":{"rendered":"Elei\u00e7\u00f5es Legislativas 2024 &#8211; An\u00e1lise da Conversa\u00e7\u00e3o Social em Portugal"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Conscientes do papel que as redes sociais e not\u00edcias online desempenham na forma\u00e7\u00e3o da opini\u00e3o p\u00fablica e perante uma campanha pr\u00e9-eleitoral mais longa do que o habitual, as equipas de <strong>Deep Learning, Brand &amp; Ad e Assuntos P\u00fablicos<\/strong> da LLYC <strong>Lisboa<\/strong> analisaram os temas e quest\u00f5es que mobilizaram os portugueses nas v\u00e9speras das Elei\u00e7\u00f5es Legislativas de 10 de mar\u00e7o em Portugal.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Quais os temas mais discutidos pela sociedade civil?<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Ser\u00e3o as preocupa\u00e7\u00f5es da sociedade civil as mesmas de pol\u00edticos e jornalistas?\u00a0<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Quais foram os acontecimentos que estimularam um maior volume de conversa\u00e7\u00e3o?\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Estas foram algumas das perguntas que guiaram o estudo, \u00e0s quais a LLYC tentou responder atrav\u00e9s da an\u00e1lise da conversa\u00e7\u00e3o social de pol\u00edticos, jornalistas, key opinion makers e sociedade civil, entre o per\u00edodo de 1 de janeiro e 29 de fevereiro. O estudo tratou de interpretar quase 130 mil tweets na plataforma X (ex-Twitter) e mais de 70 mil not\u00edcias online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na LLYC sabemos que a escuta e a an\u00e1lise da conversa\u00e7\u00e3o social s\u00e3o fatores cada vez mais determinantes para as estrat\u00e9gias de neg\u00f3cio das empresas e organiza\u00e7\u00f5es, permitindo antecipar comportamentos e decis\u00f5es futuras. Diante de um cen\u00e1rio pol\u00edtico altamente imprevis\u00edvel, o estudo LLYC <strong>\u201cElei\u00e7\u00f5es Legislativas 2024: An\u00e1lise da Conversa\u00e7\u00e3o Social\u201d<\/strong> procura contribuir para a redefini\u00e7\u00e3o e adapta\u00e7\u00e3o destas estrat\u00e9gias, atrav\u00e9s de uma interpreta\u00e7\u00e3o de dados massivos com impacto transversal a v\u00e1rios setores de atividade.<\/span><\/p>\n<p><strong>Falamos?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conscientes do papel que as redes sociais e not\u00edcias online desempenham na forma\u00e7\u00e3o da opini\u00e3o p\u00fablica e perante uma campanha pr\u00e9-eleitoral mais longa do que o habitual, as equipas de Deep Learning, Brand &amp; Ad e Assuntos P\u00fablicos da LLYC Lisboa analisaram os temas e quest\u00f5es que mobilizaram os portugueses nas v\u00e9speras das Elei\u00e7\u00f5es Legislativas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[134],"class_list":["post-110713","post","type-post","status-publish","format-standard","hentry","category-corporate-affairs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - 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