{"id":184042,"date":"2025-02-25T19:15:51","date_gmt":"2025-02-25T18:15:51","guid":{"rendered":"https:\/\/llyc.global\/ideas\/caso-repsol\/"},"modified":"2025-04-15T16:52:52","modified_gmt":"2025-04-15T14:52:52","slug":"caso-repsol","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/caso-repsol\/","title":{"rendered":"Apresentamos a nossa an\u00e1lise especializada do lit\u00edgio de greenwashing entre a Repsol e a Iberdrola."},"content":{"rendered":"<p>Num contexto em que a transpar\u00eancia corporativa \u00e9 fundamental e as acusa\u00e7\u00f5es de greenwashing podem ter um impacto significativo na reputa\u00e7\u00e3o e na confian\u00e7a do p\u00fablico, tivemos a oportunidade de participar como peritos independentes num dos lit\u00edgios mais relevantes em mat\u00e9ria de comunica\u00e7\u00e3o ambiental em Espanha: a a\u00e7\u00e3o judicial interposta pela Iberdrola contra a Repsol por alegado greenwashing.<\/p>\n<p>O nosso papel era claro: oferecer ao juiz uma vis\u00e3o completa, objetiva e bem fundamentada sobre a veracidade e transpar\u00eancia da comunica\u00e7\u00e3o corporativa e publicit\u00e1ria da Repsol.<\/p>\n<p>Para o efeito, elabor\u00e1mos um relat\u00f3rio pericial exaustivo que combinava a experi\u00eancia em comunica\u00e7\u00e3o com a utiliza\u00e7\u00e3o de t\u00e9cnicas avan\u00e7adas. A an\u00e1lise incluiu<\/p>\n<ul>\n<li><b>Avalia\u00e7\u00e3o exaustiva<\/b> de todos os canais de comunica\u00e7\u00e3o corporativa e publicit\u00e1ria.<\/li>\n<li><b>M\u00e9tricas espec\u00edficas<\/b> e estudos de mercado para medir a perce\u00e7\u00e3o do p\u00fablico e a clareza da mensagem.<\/li>\n<li><b>Benchmarks sectoriais<\/b> para contextualizar as pr\u00e1ticas de comunica\u00e7\u00e3o da Repsol com as do mercado.<\/li>\n<li><b>Tratamento de texto e imagem com recurso \u00e0 Intelig\u00eancia Artificial<\/b> para analisar a coer\u00eancia e a veracidade dos conte\u00fados difundidos.<\/li>\n<\/ul>\n<p>Esta abordagem multidimensional permitiu-nos oferecer ao juiz uma <b>vis\u00e3o t\u00e9cnica e rigorosa num processo judicial complexo e sem precedentes no nosso pa\u00eds<\/b>. A decis\u00e3o, neste caso favor\u00e1vel \u00e0 Repsol, reflecte a import\u00e2ncia de dispor de uma an\u00e1lise independente e metodologicamente s\u00f3lida nos lit\u00edgios em que a reputa\u00e7\u00e3o ou a comunica\u00e7\u00e3o empresarial est\u00e3o no centro do debate.<\/p>\n<p><b>Trazer rigor e clareza ao debate p\u00fablico e jur\u00eddico<\/b><\/p>\n<p>Este caso n\u00e3o s\u00f3 p\u00f4s \u00e0 prova as estrat\u00e9gias de comunica\u00e7\u00e3o das empresas do sector da energia, mas tamb\u00e9m a necessidade de avaliar essas mensagens com ferramentas objectivas que tragam clareza aos \u00f3rg\u00e3os e autoridades judiciais e, em geral, ao debate p\u00fablico.<\/p>\n<p>Continuamos a contar com uma combina\u00e7\u00e3o de experi\u00eancia, an\u00e1lise t\u00e9cnica e tecnologia avan\u00e7ada para ajudar as organiza\u00e7\u00f5es a enfrentar os mais complexos desafios de comunica\u00e7\u00e3o e reputa\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Num contexto em que a transpar\u00eancia corporativa \u00e9 fundamental e as acusa\u00e7\u00f5es de greenwashing podem ter um impacto significativo na reputa\u00e7\u00e3o e na confian\u00e7a do p\u00fablico, tivemos a oportunidade de participar como peritos independentes num dos lit\u00edgios mais relevantes em mat\u00e9ria de comunica\u00e7\u00e3o ambiental em Espanha: a a\u00e7\u00e3o judicial interposta pela Iberdrola contra a Repsol [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":183843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[134],"class_list":["post-184042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-affairs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - 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