{"id":241403,"date":"2025-06-02T19:25:50","date_gmt":"2025-06-02T17:25:50","guid":{"rendered":"https:\/\/llyc.global\/ideas\/volvemos-de-el-sol-2025-con-3-premios\/"},"modified":"2025-06-03T16:29:48","modified_gmt":"2025-06-03T14:29:48","slug":"voltamos-do-el-sol-2025-com-3-premios","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/voltamos-do-el-sol-2025-com-3-premios\/","title":{"rendered":"Voltamos do El Sol 2025 com 3 pr\u00e9mios"},"content":{"rendered":"<p>O Sol, conhecido por ser o concurso que marca o ritmo da criatividade ibero-americana, reuniu este ano os projetos mais destacados em M\u00e1laga. Com o projeto Paseadores de Ni\u00f1os, voltamos com um total de 3 pr\u00e9mios: 1 Prata e 2 Bronzes.<\/p>\n<p><b><i>Paseadores de Ni\u00f1os<\/i> para Multi\u00f3pticas<\/b> obteve Prata em Conscientiza\u00e7\u00e3o sobre Patologias e dois Bronzes em Impacto nos Meios de Comunica\u00e7\u00e3o e Plataformas Sociais. Inspirada na \u00abpandemia silenciosa da miopia infantil\u00bb \u2014 que em Espanha cresceu 17,8 % em seis anos \u2014, a campanha simulou um servi\u00e7o de passeio para crian\u00e7as com animais de estima\u00e7\u00e3o. Em 48 horas, gerou debate nas redes sociais com influenciadores como Laura Escanes e Tania Llasera. Com mais de 120 milh\u00f5es de impress\u00f5es e 10 milh\u00f5es de pessoas alcan\u00e7adas, impulsionou um aumento de 140% nos tratamentos para miopia infantil e 130% de tr\u00e1fego adicional na web.<br \/>\n&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-240615 aligncenter\" src=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1024x702.jpg\" alt=\"\" width=\"612\" height=\"420\" srcset=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1024x702.jpg 1024w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-300x206.jpg 300w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-768x527.jpg 768w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1536x1053.jpg 1536w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-2048x1404.jpg 2048w, https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-1080x741.jpg 1080w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><br \/>\n&nbsp;<\/p>\n<p>Al\u00e9m disso, <b>\u201c<i>Sightwalks<\/i>\u201d para Cemento Sol no Peru<\/b> ganhou 6 pr\u00e9mios, incluindo 2 Grandes Pr\u00e9mios (Exterior e Design). Nesta campanha, particip\u00e1mos como ag\u00eancia, contribuindo para o desenvolvimento da estrat\u00e9gia integral que visava gerar impacto a longo prazo. Um projeto que enfrenta os problemas de acessibilidade para pessoas com defici\u00eancia visual, transformando as cal\u00e7adas de Lima em guias inclusivos por meio de ladrilhos podotactis que indicam neg\u00f3cios e servi\u00e7os pr\u00f3ximos.<\/p>\n<p>Obrigado a todas as equipas que tornaram esta conquista poss\u00edvel!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Sol, conhecido por ser o concurso que marca o ritmo da criatividade ibero-americana, reuniu este ano os projetos mais destacados em M\u00e1laga. Com o projeto Paseadores de Ni\u00f1os, voltamos com um total de 3 pr\u00e9mios: 1 Prata e 2 Bronzes. Paseadores de Ni\u00f1os para Multi\u00f3pticas obteve Prata em Conscientiza\u00e7\u00e3o sobre Patologias e dois Bronzes [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[134,95],"class_list":["post-241403","post","type-post","status-publish","format-standard","hentry","category-corporate-affairs","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voltamos do El Sol 2025 com 3 pr\u00e9mios - LLYC<\/title>\n<meta name=\"description\" content=\"Nos Pr\u00e9mios El Sol 2025, ganh\u00e1mos 3 pr\u00e9mios com Paseadores de Ni\u00f1os para Multi\u00f3pticas e \u201cSightwalks\u201d para Cemento Sol no Peru.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/voltamos-do-el-sol-2025-com-3-premios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voltamos do El Sol 2025 com 3 pr\u00e9mios\" \/>\n<meta property=\"og:description\" content=\"Nos Pr\u00e9mios El Sol 2025, ganh\u00e1mos 3 pr\u00e9mios com Paseadores de Ni\u00f1os para Multi\u00f3pticas e \u201cSightwalks\u201d para Cemento Sol no Peru.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/voltamos-do-el-sol-2025-com-3-premios\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T17:25:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T14:29:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2025\/06\/Multiopticas_LLYC-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1755\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Voltamos do El Sol 2025 com 3 pr\u00e9mios - 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