{"id":465059,"date":"2026-06-10T09:08:50","date_gmt":"2026-06-10T07:08:50","guid":{"rendered":"https:\/\/llyc.global\/?p=465059"},"modified":"2026-06-10T09:09:08","modified_gmt":"2026-06-10T07:09:08","slug":"sosega-ganha-dois-silver-pencils-no-the-one-show","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/marketing\/tendencias\/sosega-ganha-dois-silver-pencils-no-the-one-show\/","title":{"rendered":"&#8216;Soseg\u00e1&#8217; ganha dois Silver Pencils no The One Show"},"content":{"rendered":"<p>Desenvolvido para celebrar o centen\u00e1rio da <strong>Cervezas Alhambra, Soseg\u00e1<\/strong> \u00e9 um projeto cultural e de branded content enraizado na filosofia pausada da marca, da qual surge o primeiro palo flamenco concebido para expressar a calma; uma nova forma de entender o flamenco ap\u00f3s quase 100 anos. Inspirado no ritmo da cidade de Granada, lugar de origem da marca e um dos ber\u00e7os hist\u00f3ricos do flamenco, o projeto vai al\u00e9m do storytelling para construir uma narrativa atrav\u00e9s da pr\u00f3pria cria\u00e7\u00e3o.<\/p>\n<p>Desenvolvido em conjunto com catorze grandes figuras do flamenco sob a dire\u00e7\u00e3o musical do ic\u00f3nico produtor Javier Lim\u00f3n, <strong>Soseg\u00e1<\/strong> foi concebido como uma express\u00e3o art\u00edstica original com compasso, t\u00e9cnica e car\u00e1ter emocional pr\u00f3prios, com a introdu\u00e7\u00e3o de ideias in\u00e9ditas dentro do g\u00e9nero, como a aus\u00eancia de um refr\u00e3o final.<\/p>\n<p>Trazido \u00e0 vida em colabora\u00e7\u00e3o com a <strong>Casa Lim\u00f3n na dire\u00e7\u00e3o musical e com a produ\u00e7\u00e3o audiovisual da Little Spain,<\/strong> a iniciativa fundiu tradi\u00e7\u00e3o e novos c\u00f3digos criativos. Numa segunda fase, artistas como P<strong>ablo L\u00f3pez, Ana Mena, Dellafuente e Paper Citizen reinterpretaram Soseg\u00e1<\/strong> a partir dos seus pr\u00f3prios g\u00e9neros, com a amplia\u00e7\u00e3o do seu alcance e a liga\u00e7\u00e3o a novas audi\u00eancias. O projeto j\u00e1 foi reconhecido nos <strong>Pr\u00e9mios Nacionais de Criatividade (CdeC) e nos BCMA Awards,<\/strong> onde recebeu m\u00faltiplos galard\u00f5es.<\/p>\n<p>Num contexto em que plataformas globais como o The One Club for Creativity destacam cada vez mais ideias que transcendem os formatos, Soseg\u00e1 pode entender-se como uma explora\u00e7\u00e3o criativa de como a filosofia de uma marca se pode traduzir numa express\u00e3o cultural, com a abertura de conversas em torno da interse\u00e7\u00e3o entre branding, arte e tradi\u00e7\u00e3o.<\/p>\n<p><strong>Parab\u00e9ns a todas as equipas e colaboradores que tornaram este projeto poss\u00edvel.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desenvolvido para celebrar o centen\u00e1rio da Cervezas Alhambra, Soseg\u00e1 \u00e9 um projeto cultural e de branded content enraizado na filosofia pausada da marca, da qual surge o primeiro palo flamenco concebido para expressar a calma; uma nova forma de entender o flamenco ap\u00f3s quase 100 anos. Inspirado no ritmo da cidade de Granada, lugar de [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[95],"class_list":["post-465059","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#039;Soseg\u00e1&#039; ganha dois Silver Pencils no The One Show - LLYC<\/title>\n<meta name=\"description\" content=\"Soseg\u00e1, o projeto cultural inspirado no flamenco criado para a Cervezas Alhambra, conquista dois Silver Pencils no The One Show pela sua combina\u00e7\u00e3o inovadora de branding, m\u00fasica e tradi\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-pt\/marketing\/tendencias\/sosega-ganha-dois-silver-pencils-no-the-one-show\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Soseg\u00e1&#039; ganha dois Silver Pencils no The One Show\" \/>\n<meta property=\"og:description\" content=\"Soseg\u00e1, o projeto cultural inspirado no flamenco criado para a Cervezas Alhambra, conquista dois Silver Pencils no The One Show pela sua combina\u00e7\u00e3o inovadora de branding, m\u00fasica e tradi\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-pt\/marketing\/tendencias\/sosega-ganha-dois-silver-pencils-no-the-one-show\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-10T07:08:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T07:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2026\/05\/the_one_show_mobile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"316\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Karla Cruz Cabrera\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Karla Cruz Cabrera\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"'Soseg\u00e1' ganha dois Silver Pencils no The One Show - LLYC","description":"Soseg\u00e1, o projeto cultural inspirado no flamenco criado para a Cervezas Alhambra, conquista dois Silver Pencils no The One Show pela sua combina\u00e7\u00e3o inovadora de branding, m\u00fasica e tradi\u00e7\u00e3o.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/pt-pt\/marketing\/tendencias\/sosega-ganha-dois-silver-pencils-no-the-one-show\/","og_locale":"pt_PT","og_type":"article","og_title":"'Soseg\u00e1' ganha dois Silver Pencils no The One Show","og_description":"Soseg\u00e1, o projeto cultural inspirado no flamenco criado para a Cervezas Alhambra, conquista dois Silver Pencils no The One Show pela sua combina\u00e7\u00e3o inovadora de branding, m\u00fasica e tradi\u00e7\u00e3o.","og_url":"https:\/\/llyc.global\/pt-pt\/marketing\/tendencias\/sosega-ganha-dois-silver-pencils-no-the-one-show\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2026-06-10T07:08:50+00:00","article_modified_time":"2026-06-10T07:09:08+00:00","og_image":[{"width":354,"height":316,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2026\/05\/the_one_show_mobile.jpg","type":"image\/jpeg"}],"author":"Karla Cruz Cabrera","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"Karla Cruz Cabrera","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/llyc.global\/pt-pt\/marketing\/tendencias\/sosega-ganha-dois-silver-pencils-no-the-one-show\/#article","isPartOf":{"@id":"https:\/\/llyc.global\/pt-pt\/marketing\/tendencias\/sosega-ganha-dois-silver-pencils-no-the-one-show\/"},"author":{"name":"Karla Cruz Cabrera","@id":"https:\/\/llyc.global\/pt-pt\/#\/schema\/person\/54becd68bec7ae94ccaaa5662a99fef9"},"headline":"&#8216;Soseg\u00e1&#8217; 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