<\/a>Furthermore, it has even created new ways of entertainment.<\/p>\nHowever, in addition to all these changes, the digital revolution has created a concept, which is new, indelible and very difficult to manage: the digital fingerprint \/ the digital identity. In the past, we used the concept of \u201cpublished reality\u201d (by the media) to speak about a tangible and certain reality.<\/p>\n
The current concept of digital identity has also very important consequences, as it creates a new space of \u201ctangible reality\u201d. Everyone has to be transparent in their behaviours and, as a result, everyone has to be prepared for a continuous supervision of the said behaviours through the tools available in the online world.<\/p>\n
In this UNO, we also address other issues regarding the Digital Revolution that are related to the unbalance between, on the one hand, an easier access to information and knowledge, and on the other hand, a new illiteracy gap due to the bottom-up abundance of information, and to the lack of access to new technologies or to the lack of information regarding the use these technologies.<\/p>\n
This UNO will address issues such as citizens\u2019 privacy, intellectual property rights, the relation between companies and their employees, the digital identities of individuals, or the legal framework which regulates the use and sometimes the abuse of new technologies. I hope you will find it of great interest.<\/p>\n","protected":false},"excerpt":{"rendered":"
The fast development of new information and communication technologies and the innovation regarding digital transmission systems have boosted the Digital Revolution, which has become a daily reality. It is clear beyond doubt that this revolution is changing the way human beings interact with their natural environment and with other human beings. It is changing the […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-471381","post","type-post","status-publish","format-standard","hentry","category-ideas"],"acf":[],"yoast_head":"\n
What are we on the Internet? Reputation, Brand and Digital Identity - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/what-are-we-on-the-internet-reputation-brand-and-digital-identity\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are we on the Internet? Reputation, Brand and Digital Identity\" \/>\n<meta property=\"og:description\" content=\"The fast development of new information and communication technologies and the innovation regarding digital transmission systems have boosted the Digital Revolution, which has become a daily reality. It is clear beyond doubt that this revolution is changing the way human beings interact with their natural environment and with other human beings. It is changing the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/what-are-we-on-the-internet-reputation-brand-and-digital-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-05T07:31:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T11:51:40+00:00\" \/>\n<meta name=\"author\" content=\"andrea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andrea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What are we on the Internet? Reputation, Brand and Digital Identity - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/what-are-we-on-the-internet-reputation-brand-and-digital-identity\/","og_locale":"pt_PT","og_type":"article","og_title":"What are we on the Internet? Reputation, Brand and Digital Identity","og_description":"The fast development of new information and communication technologies and the innovation regarding digital transmission systems have boosted the Digital Revolution, which has become a daily reality. It is clear beyond doubt that this revolution is changing the way human beings interact with their natural environment and with other human beings. It is changing the […]","og_url":"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/what-are-we-on-the-internet-reputation-brand-and-digital-identity\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2013-09-05T07:31:33+00:00","article_modified_time":"2026-08-13T11:51:40+00:00","author":"andrea","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"andrea","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/what-are-we-on-the-internet-reputation-brand-and-digital-identity\/#article","isPartOf":{"@id":"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/what-are-we-on-the-internet-reputation-brand-and-digital-identity\/"},"author":{"name":"andrea","@id":"https:\/\/llyc.global\/pt-pt\/#\/schema\/person\/9f32ed7279b71b2ef5295806812ff9b4"},"headline":"What are we on the Internet? 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Reputation, Brand and Digital Identity"}]},{"@type":"WebSite","@id":"https:\/\/llyc.global\/pt-pt\/#website","url":"https:\/\/llyc.global\/pt-pt\/","name":"LLYC","description":"Consultoria de comunicaci\u00f3n marketing y asuntos p\u00fablicos","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/llyc.global\/pt-pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Person","@id":"https:\/\/llyc.global\/pt-pt\/#\/schema\/person\/9f32ed7279b71b2ef5295806812ff9b4","name":"andrea","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/ad24e19084a368dba52090fbba4f136747eb294cec890e3452f7924d43eb6c97?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ad24e19084a368dba52090fbba4f136747eb294cec890e3452f7924d43eb6c97?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ad24e19084a368dba52090fbba4f136747eb294cec890e3452f7924d43eb6c97?s=96&d=mm&r=g","caption":"andrea"}}]}},"_links":{"self":[{"href":"https:\/\/llyc.global\/pt-pt\/wp-json\/wp\/v2\/posts\/471381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/llyc.global\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/llyc.global\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/llyc.global\/pt-pt\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/llyc.global\/pt-pt\/wp-json\/wp\/v2\/comments?post=471381"}],"version-history":[{"count":1,"href":"https:\/\/llyc.global\/pt-pt\/wp-json\/wp\/v2\/posts\/471381\/revisions"}],"predecessor-version":[{"id":483311,"href":"https:\/\/llyc.global\/pt-pt\/wp-json\/wp\/v2\/posts\/471381\/revisions\/483311"}],"wp:attachment":[{"href":"https:\/\/llyc.global\/pt-pt\/wp-json\/wp\/v2\/media?parent=471381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/llyc.global\/pt-pt\/wp-json\/wp\/v2\/categories?post=471381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![<\/a>Furthermore, it has even created new ways of entertainment.<\/p>\nHowever, in addition to all these changes, the digital revolution has created a concept, which is new, indelible and very difficult to manage: the digital fingerprint \/ the digital identity. In the past, we used the concept of \u201cpublished reality\u201d (by the media) to speak about a tangible and certain reality.<\/p>\nThe current concept of digital identity has also very important consequences, as it creates a new space of \u201ctangible reality\u201d. Everyone has to be transparent in their behaviours and, as a result, everyone has to be prepared for a continuous supervision of the said behaviours through the tools available in the online world.<\/p>\nIn this UNO, we also address other issues regarding the Digital Revolution that are related to the unbalance between, on the one hand, an easier access to information and knowledge, and on the other hand, a new illiteracy gap due to the bottom-up abundance of information, and to the lack of access to new technologies or to the lack of information regarding the use these technologies.<\/p>\nThis UNO will address issues such as citizens\u2019 privacy, intellectual property rights, the relation between companies and their employees, the digital identities of individuals, or the legal framework which regulates the use and sometimes the abuse of new technologies. I hope you will find it of great interest.<\/p>\n","protected":false},"excerpt":{"rendered":"The fast development of new information and communication technologies and the innovation regarding digital transmission systems have boosted the Digital Revolution, which has become a daily reality. It is clear beyond doubt that this revolution is changing the way human beings interact with their natural environment and with other human beings. It is changing the […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[86],"class_list":["post-471381","post","type-post","status-publish","format-standard","hentry","category-ideas"],"acf":[],"yoast_head":"\nWhat are we on the Internet? Reputation, Brand and Digital Identity - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/what-are-we-on-the-internet-reputation-brand-and-digital-identity\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are we on the Internet? Reputation, Brand and Digital Identity\" \/>\n<meta property=\"og:description\" content=\"The fast development of new information and communication technologies and the innovation regarding digital transmission systems have boosted the Digital Revolution, which has become a daily reality. It is clear beyond doubt that this revolution is changing the way human beings interact with their natural environment and with other human beings. It is changing the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/what-are-we-on-the-internet-reputation-brand-and-digital-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-05T07:31:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T11:51:40+00:00\" \/>\n<meta name=\"author\" content=\"andrea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"andrea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What are we on the Internet? Reputation, Brand and Digital Identity - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/what-are-we-on-the-internet-reputation-brand-and-digital-identity\/","og_locale":"pt_PT","og_type":"article","og_title":"What are we on the Internet? Reputation, Brand and Digital Identity","og_description":"The fast development of new information and communication technologies and the innovation regarding digital transmission systems have boosted the Digital Revolution, which has become a daily reality. It is clear beyond doubt that this revolution is changing the way human beings interact with their natural environment and with other human beings. 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