{"id":477845,"date":"2016-12-12T19:29:05","date_gmt":"2016-12-12T18:29:05","guid":{"rendered":"https:\/\/llyc.global\/ideas\/introducao-7\/"},"modified":"2026-08-11T11:25:57","modified_gmt":"2026-08-11T09:25:57","slug":"introducao-7","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/introducao-7\/","title":{"rendered":"Introdu\u00e7\u00e3o"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.revista-uno.pt\/wp-content\/uploads\/2016\/12\/INTRODU\u00c7\u00c3O.jpg\"><\/a><\/p>\n<p>O mundo est\u00e1 mudando e os l\u00edderes empresariais e pol\u00edticos enfrentam novos desafios que definir\u00e3o a configura\u00e7\u00e3o das pr\u00f3ximas d\u00e9cadas. O fen\u00f4meno da globaliza\u00e7\u00e3o e da abertura econ\u00f4mica tocou fundo nas rela\u00e7\u00f5es econ\u00f4micas, no estilo de vida dos cidad\u00e3os e na forma de agir das empresas e das na\u00e7\u00f5es.<\/p>\n<p>A sociedade est\u00e1 hiperconectada e a transmiss\u00e3o de informa\u00e7\u00e3o produz-se a uma velocidade e com um alcance sem igual a ponto de colocar os l\u00edderes empresariais e pol\u00edticos num escrut\u00ednio constante.<\/p>\n<blockquote><p>Produz-se um distanciamento, uma ruptura de sintonia entre a classe dirigente e a opini\u00e3o p\u00fablica. Os cidad\u00e3os demandam cada vez mais transpar\u00eancia, tanto das empresas como dos pol\u00edticos, e o enfraquecimento do respaldo popular a ambos os entes sup\u00f5e um desafio para a estabilidade dos sistemas.<\/p><\/blockquote>\n<p>Neste contexto, os l\u00edderes empresariais e pol\u00edticos devem ser capazes de interpretar a realidade e de se aproximar dos cidad\u00e3os. Perante cidad\u00e3os cada vez mais empoderados e cr\u00edticos, \u00e9 preciso monitorar a opini\u00e3o p\u00fablica, interpret\u00e1-la corretamente e depois, agir em consequ\u00eancia. A hipertranspar\u00eancia, a gest\u00e3o correta das informa\u00e7\u00f5es, o di\u00e1logo com os cidad\u00e3os e entender os registros que exigem transformam-se numa obriga\u00e7\u00e3o e n\u00e3o em ativo.<\/p>\n<p>Neste n\u00famero de UNO abordamos este cen\u00e1rio de mudan\u00e7as, o que se espera das empresas e de seus l\u00edderes e que papel os cidad\u00e3os desempenham em todo este processo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mundo est\u00e1 mudando e os l\u00edderes empresariais e pol\u00edticos enfrentam novos desafios que definir\u00e3o a configura\u00e7\u00e3o das pr\u00f3ximas d\u00e9cadas. O fen\u00f4meno da globaliza\u00e7\u00e3o e da abertura econ\u00f4mica tocou fundo nas rela\u00e7\u00f5es econ\u00f4micas, no estilo de vida dos cidad\u00e3os e na forma de agir das empresas e das na\u00e7\u00f5es. A sociedade est\u00e1 hiperconectada e a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[88],"class_list":["post-477845","post","type-post","status-publish","format-standard","hentry","category-ideas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introdu\u00e7\u00e3o - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-pt\/ideas\/uno\/introducao-7\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introdu\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"O mundo est\u00e1 mudando e os l\u00edderes empresariais e pol\u00edticos enfrentam novos desafios que definir\u00e3o a configura\u00e7\u00e3o das pr\u00f3ximas d\u00e9cadas. 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