{"id":58640,"date":"2021-02-19T00:00:00","date_gmt":"2021-02-18T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2021\/02\/18\/como-antecipar-riscos-de-reputacao-combinando-inteligencia-humana-e-artificial-ai\/"},"modified":"2023-10-30T07:27:59","modified_gmt":"2023-10-30T06:27:59","slug":"como-antecipar-riscos-de-reputacao-combinando-inteligencia-humana-e-artificial-ai","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/ideas\/como-antecipar-riscos-de-reputacao-combinando-inteligencia-humana-e-artificial-ai\/","title":{"rendered":"COMO ANTECIPAR RISCOS DE REPUTA\u00c7\u00c3O, COMBINANDO INTELIG\u00caNCIA HUMANA E ARTIFICIAL (AI)"},"content":{"rendered":"

[et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”none”][et_pb_row][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_image _builder_version=”4.4.8″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ src=”http:\/\/ideaspt.llorenteycuenca.com\/wp-content\/uploads\/sites\/9\/2021\/02\/loic-leray-snbf9h8rjCw-unsplash.png” \/][et_pb_image _builder_version=”4.4.8″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ src=”http:\/\/ideaspt.llorenteycuenca.com\/wp-content\/uploads\/sites\/9\/2021\/02\/loic-leray-snbf9h8rjCw-unsplash.png” \/][et_pb_text _builder_version=”4.4.8″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″]<\/p>\n

A resili\u00eancia da reputa\u00e7\u00e3o tornou-se, de facto, uma vari\u00e1vel fundamental para a continuidade e sustentabilidade dos neg\u00f3cios. O risco reputacional continua, no entanto, a ser uma realidade complexa<\/strong> para muitos gestores, que reconhecem o crescente impacto tang\u00edvel que tem, n\u00e3o sabendo, no entanto, como gerir a natureza intang\u00edvel deste risco.<\/p>\n

No mais recente inqu\u00e9rito da Aon sobre riscos globais de gest\u00e3o, os \u00abdanos \u00e0 reputa\u00e7\u00e3o ou \u00e0 marca\u00bb foram classificados como o segundo risco mais preocupante<\/strong> para os executivos, superado apenas pela lenta recupera\u00e7\u00e3o da economia. A seguradora explica que \u00abdevido \u00e0 natureza deste risco, as empresas tendem a subestimar o impacto causado\u00bb; no entanto, \u00abos estudos demonstram uma correla\u00e7\u00e3o direta entre um golpe na reputa\u00e7\u00e3o da empresa e o valor para os acionistas\u00bb.<\/p>\n

 <\/p>\n

Resili\u00eancia e reputa\u00e7\u00e3o \u00a0<\/b><\/h3>\n

 <\/p>\n

Identificar os riscos reputacionais \u00e9 o primeiro passo para evitar o impacto que podem ter na continuidade do neg\u00f3cio e na sustentabilidade das empresas. No artigo \u00abGetting business resilience right\u00bb, a Bain & Company recomenda n\u00e3o tentar quantificar todo o universo de poss\u00edveis eventos negativos, nem faz\u00ea-lo apenas a partir da experi\u00eancia acumulada; recomenda, antes, centrar os esfor\u00e7os da organiza\u00e7\u00e3o na prepara\u00e7\u00e3o para os riscos que, numa vis\u00e3o hol\u00edstica, mais poder\u00e3o prejudicar especificamente o neg\u00f3cio.<\/span><\/p>\n

Neste artigo, poder\u00e1 descobrir como n\u00f3s, na LLYC, abordamos a identifica\u00e7\u00e3o e avalia\u00e7\u00e3o dos riscos de reputa\u00e7\u00e3o que mais poder\u00e3o afetar os neg\u00f3cios dos nossos clientes. Construindo solu\u00e7\u00f5es \u00e0 medida das suas necessidades, aliando tecnologia e consultoria, com intelig\u00eancia artificial e humana, aplicadas na preven\u00e7\u00e3o de crises de impacto reputacional.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_divider _builder_version=”4.4.8″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″ \/][et_pb_code _builder_version=”4.4.8″ text_orientation=”center” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″]\"DESCARREGAR\"<\/a><\/span>