{"id":58767,"date":"2022-01-21T00:00:00","date_gmt":"2022-01-20T23:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/01\/21\/tendencias-dos-assuntos-publicos\/"},"modified":"2025-02-17T17:43:42","modified_gmt":"2025-02-17T16:43:42","slug":"tendencias-dos-assuntos-publicos","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/ideas\/tendencias-dos-assuntos-publicos\/","title":{"rendered":"Tend\u00eancias dos Assuntos P\u00fablicos"},"content":{"rendered":"

[et_pb_section bb_built=”1″ inner_width=”auto” inner_max_width=”none”][et_pb_row][et_pb_column type=”4_4″ custom_padding__hover=”|||” custom_padding=”|||”][et_pb_text admin_label=”INTRO ” _builder_version=”4.4.8″ text_text_shadow_horizontal_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length=”text_text_shadow_style,%91object Object%93″ text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength=”text_text_shadow_style,%91object Object%93″ text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length=”link_text_shadow_style,%91object Object%93″ link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength=”link_text_shadow_style,%91object Object%93″ link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength=”ul_text_shadow_style,%91object Object%93″ ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength=”ol_text_shadow_style,%91object Object%93″ ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength=”quote_text_shadow_style,%91object Object%93″ quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length=”header_text_shadow_style,%91object Object%93″ header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength=”header_text_shadow_style,%91object Object%93″ header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength=”header_2_text_shadow_style,%91object Object%93″ header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength=”header_3_text_shadow_style,%91object Object%93″ header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength=”header_4_text_shadow_style,%91object Object%93″ header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength=”header_5_text_shadow_style,%91object Object%93″ header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″]<\/p>\n

“A\u00a0good lobbyist\u00a0<\/strong>is a person who is able to organize the power of others”<\/p>\n

As pol\u00edticas p\u00fablicas e o regulamento t\u00eam um impacto nas empresas que acontece de forma direta (nos neg\u00f3cios e na reputa\u00e7\u00e3o), e indireta (no ambiente social). \u00c9 um impacto cada vez maior que a pandemia acelerou, ao fazer que governos e empresas tivessem de se enfrentar perante a dif\u00edcil tarefa de evitar o colapso, em mar\u00e7o de 2020, e de reconstruir as bases econ\u00f3micas, regulat\u00f3rias e sociais do sistema. \u00c9 esta a situa\u00e7\u00e3o.<\/p>\n

Este relat\u00f3rio aborda a forma como se relacionam o p\u00fablico e o privado, os governos e as empresas, bem como as novas bases desta rela\u00e7\u00e3o, visando apelar aos CEO e alertar os diretores de assuntos p\u00fablicos, envolvendo o resto das \u00e1reas empresariais (comunica\u00e7\u00e3o, marketing<\/em> e regula\u00e7\u00e3o) num dos grandes desafios dos pr\u00f3ximos anos para as empresas: a gest\u00e3o da influ\u00eancia que t\u00eam nas pol\u00edticas (p\u00fablicas) e na regula\u00e7\u00e3o.<\/p>\n

Em 2013, a McKinsey estimou<\/a> que a interven\u00e7\u00e3o dos governos e a regula\u00e7\u00e3o representavam 30\u00a0% dos lucros das empresas (cerca de 50\u00a0% no setor banc\u00e1rio). Assim se calculou que, por exemplo, a regula\u00e7\u00e3o europeia poderia p\u00f4r em jogo cerca de 1,5 mil milh\u00f5es de euros de uma empresa de servi\u00e7os. Desde ent\u00e3o, a consci\u00eancia das empresas sobre a dimens\u00e3o deste impacto tem vindo a crescer, de tal modo que podemos falar do surgimento dos assuntos p\u00fablicos ou do lobbying<\/em> profissional, entendidos como as a\u00e7\u00f5es leg\u00edtimas realizadas por uma empresa para gerir a influ\u00eancia que tem na agenda p\u00fablica (na certeza de que todos ficam a ganhar). A pr\u00f3pria OCDE refere que \u00abo lobbying<\/em> tem o poder de proporcionar aos decisores informa\u00e7\u00e3o de elevado valor, bem como dar \u00e0s partes interessadas acesso ao desenvolvimento e \u00e0 implementa\u00e7\u00e3o das pol\u00edticas p\u00fablicas\u00bb.<\/p>\n

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header_6_text_shadow_vertical_length=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength=”header_6_text_shadow_style,%91object Object%93″ header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” vertical_offset_tablet=”0″ horizontal_offset_tablet=”0″ z_index_tablet=”0″]<\/p>\n

Poder\u00edamos resumir o quadro geral deste trabalho do seguinte modo: os grandes consensos de meados do s\u00e9culo XX deixaram de ter expressividade, e o poder das empresas cresceu, tal como a impot\u00eancia dos Estados para enfrentar decis\u00f5es (altera\u00e7\u00f5es clim\u00e1ticas, governa\u00e7\u00e3o digital ou imigra\u00e7\u00e3o, entre outros), numa conjuntura n\u00e3o linear, fr\u00e1gil, incompreens\u00edvel e marcada pela ansiedade<\/a>. Neste contexto de transforma\u00e7\u00e3o, o lobbying<\/em> tradicional mostra claras inefici\u00eancias <\/strong>evidenciadas pelos movimentos que est\u00e3o a ocorrer no ambiente decis\u00f3rio (regulat\u00f3rio), social e empresarial (regulado).<\/p>\n

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MAIS REGULA\u00c7\u00c3O NUM AMBIENTE MENOS EST\u00c1VEL<\/h4>\n

No passado 20 de novembro, o The Economist<\/em> publicou um artigo intitulado The triumph of the big government<\/em>, no qual observou haver uma tend\u00eancia dos governos para crescerem como \u00abmarca distintiva da modernidade\u00bb, tendo chamado a aten\u00e7\u00e3o dos meios de comunica\u00e7\u00e3o por se tratar de uma situa\u00e7\u00e3o que ocorre tamb\u00e9m em pa\u00edses que, historicamente, defenderam uma redu\u00e7\u00e3o do peso do Estado, tal como os Estados Unidos da Am\u00e9rica.<\/p>\n

Este crescimento do Estado n\u00e3o trouxe mais poder ao Estado; trouxe, sim, mais regula\u00e7\u00e3o. Conforme observaram os meios de comunica\u00e7\u00e3o internacionais, \u00abo aumento da despesa p\u00fablica normalmente provoca um crescimento daquilo que fazem os Estados e do controlo sobre o fazem os outros. Nos Estados Unidos, o n\u00famero de normas federais mais do que duplicou desde 1970. Atualmente, o n\u00famero total de palavras na legisla\u00e7\u00e3o alem\u00e3 \u00e9 60\u00a0% superior ao de meados da d\u00e9cada de 1990\u00bb. Espera-se que a a\u00e7\u00e3o do governo se torne cada vez mais compulsiva<\/strong>. Em Espanha, por exemplo, podemos ver este fen\u00f3meno nos alargamentos extraordin\u00e1rios das sess\u00f5es do Parlamento, bem como no encerramento do ano marcado por dois conselhos de ministros semanais.<\/p>\n

As novas realidades desregradas (IA, criptomoedas etc.), bem como a inclus\u00e3o do digital em todos os setores da economia, contribuir\u00e3o para esta maior compuls\u00e3o. H\u00e1 um novo consenso (\u00abcontrato social\u00bb, em termos europeus) por formar<\/strong>, do qual dependem novas licen\u00e7as para operar e respetivas regras.<\/p>\n

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“Se espera que la acci\u00f3n de gobierno sea cada vez m\u00e1s compulsiva”<\/h2>\n

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Mas a a\u00e7\u00e3o do governo tornou-se um espa\u00e7o competitivo radical<\/strong> de maior exig\u00eancia regulat\u00f3ria em legislaturas mais curtas e mais complexas. \u00c9 tempo de construir este novo consenso num ambiente de profunda instabilidade<\/a> pol\u00edtica, econ\u00f3mica, social e humana, que se poder\u00e1 consubstanciar em:<\/p>\n