{"id":58854,"date":"2022-06-21T00:00:00","date_gmt":"2022-06-20T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/06\/23\/a-promessa-do-metaverso\/"},"modified":"2025-02-17T09:44:08","modified_gmt":"2025-02-17T08:44:08","slug":"a-promessa-do-metaverso","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/ideas\/a-promessa-do-metaverso\/","title":{"rendered":"A PROMESSA DO METAVERSO"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.8&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; 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header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; vertical_offset_tablet=&#8221;0&#8243; horizontal_offset_tablet=&#8221;0&#8243; z_index_tablet=&#8221;0&#8243;]<\/p>\n<p>Desde que, em outubro de 2021, Mark Zuckerberg anunciou a mudan\u00e7a de nome do Facebook para Meta, n\u00e3o pararam de surgir not\u00edcias relacionadas com a palavra (do ano?) metaverso.<\/p>\n<p>Por\u00e9m, o conceito n\u00e3o \u00e9 novo nem foi inventado por Zuckerberg. Em 1992, Neal Stephenson escreveu o livro cyberpunk Snow Crash, no qual j\u00e1 se abordavam conceitos b\u00e1sicos como metaverso ou avatar.<\/p>\n<p>No entanto, atualmente estamos a viver um momento de explos\u00e3o, um hype ou uma nova realidade que ir\u00e1 mudar as nossas vidas para sempre\u2026 ou n\u00e3o?<\/p>\n<p>Em qualquer caso, trata-se de um movimento rumo ao novo e ao desconhecido que inspira diferentes sentimentos e atitudes nos seres humanos. Em algumas pessoas, desperta a curiosidade, o desejo de querer estar presente, de experimentar, de colocar a primeira pedra. Contrariamente, a outras pessoas provoca rejei\u00e7\u00e3o e vaticina o mesmo futuro que o da Second Life. Por fim, outras pessoas t\u00eam medo do impacto que ter\u00e1 na forma como nos relacionamos, como fazemos neg\u00f3cios, aprendemos, ou at\u00e9 amamos.<\/p>\n<p>Estamos num momento de explora\u00e7\u00e3o do metaverso, mas ainda n\u00e3o podemos falar de uma realidade mais al\u00e9m de alguns mundos imersivos, uma vez que existem barreiras tecnol\u00f3gicas n\u00e3o resolvidas e uma luta pol\u00edtico-empresarial para o capitalizar.<\/p>\n<p>Neste relat\u00f3rio analisamos, entre outros temas, o papel das marcas nesta transforma\u00e7\u00e3o, o investimento milion\u00e1rio realizado no setor do metaverso e o que nos espera num futuro n\u00e3o muito long\u00ednquo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221;][et_pb_row][et_pb_column type=&#8221;4_4&#8243; custom_padding__hover=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.4.8&#8243; 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