{"id":58861,"date":"2022-06-27T00:00:00","date_gmt":"2022-06-26T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/06\/28\/empresas-e-diversidade-lgtbiq-nos-dialogos-digital\/"},"modified":"2025-02-14T14:13:20","modified_gmt":"2025-02-14T13:13:20","slug":"empresas-e-diversidade-lgtbiq-nos-dialogos-digital","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/ideas\/empresas-e-diversidade-lgtbiq-nos-dialogos-digital\/","title":{"rendered":"Empresas e diversidade LGTBIQ+ nos di\u00e1logos digital"},"content":{"rendered":"

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As empresas debru\u00e7am-se sobre a diversidade LGTBIQ+ exclusivamente nas datas do Pride? Ser\u00e1 este tema apenas considerado pelas empresas ou tamb\u00e9m pelos seus l\u00edderes? Do que falam? S\u00e3o algumas das quest\u00f5es respondidas no relat\u00f3rio \u201cEmpresas e diversidade LGTBIQ+ nos di\u00e1logos digitais\u201d que a
\nLLYC acaba de publicar.<\/p>\n

Para obter estas conclus\u00f5es a LLYC utilizou a sua capacidade de data analytics. Foram analisadas 300 contas corporativas. Mais concretamente, as 25 empresas com mais seguidores no Twitter de cada m dos mercados nos quais a LLYC est\u00e1 presente. Mapearam as suas mensagens e as dos seus CEO na rede social durante os \u00faltimos tr\u00eas anos (quase 80 000 tweets) e cruzaram-se estas com o di\u00e1logo social sobre diversidade LGTBIQ+ gerada na sociedade durante esse mesmo per\u00edodo (17,4 milh\u00f5es de men\u00e7\u00f5es de 3,9 milh\u00f5es de perfis).<\/p>\n","protected":false},"excerpt":{"rendered":"

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