{"id":58878,"date":"2022-07-26T00:00:00","date_gmt":"2022-07-25T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/07\/26\/oportunidades-e-desafios-da-comunicacao-para-as-empresas-de-criptoativos\/"},"modified":"2025-02-14T12:23:31","modified_gmt":"2025-02-14T11:23:31","slug":"oportunidades-e-desafios-da-comunicacao-para-as-empresas-de-criptoativos","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/ideas\/oportunidades-e-desafios-da-comunicacao-para-as-empresas-de-criptoativos\/","title":{"rendered":"OPORTUNIDADES E DESAFIOS DA COMUNICA\u00c7\u00c3O PARA AS EMPRESAS DE CRIPTOATIVOS"},"content":{"rendered":"

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O universo dos criptoativos atingiu o mainstream em 2020 com uma ado\u00e7\u00e3o massiva por parte dos utilizadores. Cada vez mais pessoas investem pela primeira vez em instrumentos n\u00e3o tradicionais, juntando-se aos early adopters e aos holders que obtiveram elevados ganhos.<\/p>\n

Isto serviu de alavanca para o crescimento das empresas de criptomoedas B2C, bem como das que prop\u00f5em solu\u00e7\u00f5es B2B. Startups do ecossistema na Am\u00e9rica Latina e na Europa realizaram rondas de investimento de at\u00e9 250 milh\u00f5es de d\u00f3lares com capital de risco, \u00e1vidas de participar num neg\u00f3cio com elevado potencial de rentabilidade.<\/p>\n

Agora, passado o momento da ebuli\u00e7\u00e3o, come\u00e7am a surgir os desafios para as empresas.<\/p>\n

O primeiro tem a ver com o facto de que, \u00e0 medida que a ado\u00e7\u00e3o das criptomoedas se torna mais massiva, as empresas do ecossistema s\u00e3o naturalmente obrigadas a competir num contexto cada vez mais maduro. Assim, surgem desafios, por exemplo, para sustentar um crescimento de dezenas de d\u00edgitos.<\/p>\n

Por seu lado, os investidores, que se dotaram do “runway” necess\u00e1rio para que as empresas se desenvolvam, exigem melhores rentabilidades e um plano de neg\u00f3cios sustent\u00e1vel e com objetivos realistas. Al\u00e9m disso, os governos de cada pa\u00eds promovem projetos de regula\u00e7\u00e3o para inserir o universo das criptomoedas num quadro que lhes permita exercer diferentes tipos de controlo, o que gerou diversos tipos de resist\u00eancia e colabora\u00e7\u00e3o por parte dos diferentes intervenientes do ecossistema das criptomoedas.<\/p>\n

Por \u00faltimo, e n\u00e3o menos importante, o mercado das criptomoedas entrou num novo ciclo de hiberna\u00e7\u00e3o desde mar\u00e7o de 2022, com pre\u00e7os em baixa dos criptoativos e turbul\u00eancia na din\u00e2mica de funcionamento de algumas empresas. Esta tend\u00eancia, conhecida como bear market, gera incerteza, desconfian\u00e7a e maiores desafios de posicionamento, mesmopara as empresas de criptomoedas mais consolidadas.<\/p>\n

Enquanto alguns progn\u00f3sticos pessimistas temem pelo futuro do mercado das criptomoedas, outros especialistas sustentam que este novo ciclo trar\u00e1 consigo uma depura\u00e7\u00e3o necess\u00e1ria para o setor, o que lhe permitir\u00e1 sair ainda mais fortalecido.<\/p>\n","protected":false},"excerpt":{"rendered":"

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