{"id":58929,"date":"2022-10-26T00:00:00","date_gmt":"2022-10-25T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2022\/10\/31\/deep-digital-journey-o-impacto-da-transformacao-digital-nos-negocios\/"},"modified":"2025-02-14T13:33:19","modified_gmt":"2025-02-14T12:33:19","slug":"deep-digital-journey-o-impacto-da-transformacao-digital-nos-negocios","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/ideas\/deep-digital-journey-o-impacto-da-transformacao-digital-nos-negocios\/","title":{"rendered":"DEEP DIGITAL JOURNEY: O IMPACTO DA TRANSFORMA\u00c7\u00c3O DIGITAL NOS NEG\u00d3CIOS"},"content":{"rendered":"

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O desenvolvimento exponencial das novas tecnologias mudou radicalmente a forma como os seres humanos se relacionam entre si e como as diferentes organiza\u00e7\u00f5es interagem umas com as outras, com os indiv\u00edduos, com a sociedade e com o ambiente. O mundo do marketing e da comunica\u00e7\u00e3o n\u00e3o poderia ficar alheio a este processo e, em pouco tempo, tornou-se uma fonte de oportunidades e amea\u00e7as. Oportunidades e amea\u00e7as para o neg\u00f3cio, a reputa\u00e7\u00e3o, a gest\u00e3o dos stakeholders, os processos e todas as \u00e1reas da empresa. A rapidez, profundidade, efic\u00e1cia e efici\u00eancia com que as organiza\u00e7\u00f5es adotam as novas tecnologias definem o grau de sucesso desta evolu\u00e7\u00e3o atrav\u00e9s do desenvolvimento de v\u00e1rias vantagens competitivas que lhes permitem competir, crescer e liderar. Este processo resulta de uma integra\u00e7\u00e3o \u00f3tima entre as necessidades dos clientes e a vis\u00e3o do neg\u00f3cio, do mercado e do contexto.<\/p>\n

Neste ambiente de mudan\u00e7a r\u00e1pida e constante, o papel da informa\u00e7\u00e3o e da “business intelligence” nos processos de decis\u00e3o \u00e9 fundamental. Este estudo, que surge dessa necessidade, visa obter uma radiografia da forma e das condi\u00e7\u00f5es em que as organiza\u00e7\u00f5es adotam, utilizam e aproveitam as tecnologias, num processo transformacional de mudan\u00e7a permanente em que a obsolesc\u00eancia e os processos de aprendizagem s\u00e3o cada vez mais r\u00e1pidos e existe a necessidade cada vez mais premente de estarmos atualizados.<\/p>\n

Este estudo, encomendado pela LLYC<\/strong> e realizado pelo ROI<\/strong> Marketing<\/strong> Institute<\/strong>, d\u00e1-nos uma imagem clara da rela\u00e7\u00e3o entre as tecnologias e o marketing e a comunica\u00e7\u00e3o, bem como a sua liga\u00e7\u00e3o aos neg\u00f3cios. S\u00e3o nele analisados os comportamentos, as perce\u00e7\u00f5es e as expetativas do ponto de vista do neg\u00f3cio (B2B) e do consumidor (B2C).<\/p>\n","protected":false},"excerpt":{"rendered":"

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