{"id":89039,"date":"2023-11-09T20:12:30","date_gmt":"2023-11-09T19:12:30","guid":{"rendered":"https:\/\/llyc.global\/?p=89039"},"modified":"2025-01-02T16:05:30","modified_gmt":"2025-01-02T15:05:30","slug":"pensar-o-futuro-para-gerir-o-presente","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/ideas\/pensar-o-futuro-para-gerir-o-presente\/","title":{"rendered":"Pensar o futuro para gerir o presente"},"content":{"rendered":"

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Por que pensar no futuro, se o presente exige toda a nossa energia e aten\u00e7\u00e3o? \u00c9 uma pergunta v\u00e1lida e que ouvimos frequentemente dentro das empresas. No entanto, e embora possa parecer paradoxal, num contexto de imprevisibilidade, os estudos sobre o futuro ajudam a enfrentar melhor a mudan\u00e7a e a turbul\u00eancia crescente em que vivemos.<\/span><\/p>\n

Os in\u00fameros desafios que as empresas enfrentam hoje, e que j\u00e1 analis\u00e1mos no relat\u00f3rio <\/span>New Times, New Rules,<\/span><\/a> ganham uma nova perspectiva quando vistos a partir deste campo do conhecimento, os estudos sobre o futuro, ainda pouco conhecidos para muitos departamentos de comunica\u00e7\u00e3o, marketing e assuntos p\u00fablicos. Por isso, nas seguintes linhas, debatemos com o <\/span>CENTRO<\/span><\/a>, uma institui\u00e7\u00e3o de ensino superior especializada em economia criativa, para entender algumas das chaves que esta disciplina, estabelecida desde meados do s\u00e9culo passado, oferece para nos adaptarmos a ambientes complexos e de crescente incerteza.<\/span><\/p>\n

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Por que pensar no futuro, se o presente exige toda a…<\/p>\n","protected":false},"author":2,"featured_media":89009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87,88],"class_list":["post-89039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"acf":[],"yoast_head":"\nPensar o futuro para gerir o presente - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-pt\/ideas\/pensar-o-futuro-para-gerir-o-presente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pensar o futuro para gerir o presente\" \/>\n<meta property=\"og:description\" content=\"Por que pensar no futuro, se o presente exige toda a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-pt\/ideas\/pensar-o-futuro-para-gerir-o-presente\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-09T19:12:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T15:05:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/11\/48-Pensar-el-futuro-para-gestionar-el-presente-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1539\" \/>\n\t<meta property=\"og:image:height\" content=\"548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"vvalencia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vvalencia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pensar o futuro para gerir o presente - 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