{"id":91065,"date":"2023-10-23T00:00:00","date_gmt":"2023-10-22T22:00:00","guid":{"rendered":"https:\/\/llyc.global\/2023\/10\/23\/coto-al-greenwashing-claves-de-la-directiva-europea-del-empoderamiento-del-consumidor\/"},"modified":"2025-01-02T15:45:26","modified_gmt":"2025-01-02T14:45:26","slug":"coto-al-greenwashing-claves-de-la-directiva-europea-del-empoderamiento-del-consumidor","status":"publish","type":"post","link":"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/coto-al-greenwashing-claves-de-la-directiva-europea-del-empoderamiento-del-consumidor\/","title":{"rendered":"Greenwashing: pontos-chave da diretiva da UE relativa \u00e0 capacita\u00e7\u00e3o dos consumidores"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;4.4.8&#8243;][et_pb_column _builder_version=&#8221;4.4.8&#8243; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.4.8&#8243; hover_enabled=&#8221;0&#8243;]<\/p>\n<p>A procura de uma economia circular continua firmemente inscrita na agenda da atual legislatura europeia. A fim de alcan\u00e7ar um futuro sustent\u00e1vel do ponto de vista ambiental, a Europa est\u00e1 a trabalhar em medidas significativas para combater o greenwashing, desenvolvendo crit\u00e9rios precisos e normalizados que as empresas devem cumprir para poderem afirmar que os seus produtos ou servi\u00e7os s\u00e3o ecol\u00f3gicos ou sustent\u00e1veis, ao mesmo tempo que capacitam os consumidores nas suas decis\u00f5es de consumo.<\/p>\n<p>Estes novos requisitos implicam uma maior responsabilidade na cadeia de abastecimento, na produ\u00e7\u00e3o e na publicidade. Por isso, o envolvimento das organiza\u00e7\u00f5es nos processos legislativos e a adapta\u00e7\u00e3o a estas novas medidas ser\u00e3o fundamentais para proteger a unidade do mercado e fomentar a competitividade de todos os sectores econ\u00f3micos do pa\u00eds, ao mesmo tempo que se consegue uma transi\u00e7\u00e3o justa e eficiente para um modelo econ\u00f3mico circular e sustent\u00e1vel.<\/p>\n<p>A Nota T\u00e9cnica tem como objetivo abordar os principais desafios e oportunidades da futura diretiva sobre a capacita\u00e7\u00e3o dos consumidores para a transi\u00e7\u00e3o verde, desenvolvida pelo Gabinete de Economia Circular da LLYC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;4.4.8&#8243;][et_pb_column _builder_version=&#8221;4.4.8&#8243; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.4.8&#8243; hover_enabled=&#8221;0&#8243;] A procura de uma economia circular continua firmemente inscrita na agenda da atual legislatura europeia. A fim de alcan\u00e7ar um futuro sustent\u00e1vel do ponto de vista ambiental, a Europa est\u00e1 a trabalhar em medidas significativas para combater o greenwashing, desenvolvendo crit\u00e9rios precisos e normalizados que as [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":105170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[132,134],"class_list":["post-91065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-affairs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Greenwashing: pontos-chave da diretiva da UE relativa \u00e0 capacita\u00e7\u00e3o dos consumidores - LLYC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/coto-al-greenwashing-claves-de-la-directiva-europea-del-empoderamiento-del-consumidor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing: pontos-chave da diretiva da UE relativa \u00e0 capacita\u00e7\u00e3o dos consumidores\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;4.4.8&#8243;][et_pb_column _builder_version=&#8221;4.4.8&#8243; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.4.8&#8243; hover_enabled=&#8221;0&#8243;] A procura de uma economia circular continua firmemente inscrita na agenda da atual legislatura europeia. A fim de alcan\u00e7ar um futuro sustent\u00e1vel do ponto de vista ambiental, a Europa est\u00e1 a trabalhar em medidas significativas para combater o greenwashing, desenvolvendo crit\u00e9rios precisos e normalizados que as [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/coto-al-greenwashing-claves-de-la-directiva-europea-del-empoderamiento-del-consumidor\/\" \/>\n<meta property=\"og:site_name\" content=\"LLYC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LLYC.Global\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-22T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T14:45:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/llyc.global\/wp-content\/uploads\/2023\/11\/Captura-de-pantalla-2023-10-23-163410.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dfernandez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:site\" content=\"@llorenteycuenca\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"dfernandez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Greenwashing: pontos-chave da diretiva da UE relativa \u00e0 capacita\u00e7\u00e3o dos consumidores - LLYC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/coto-al-greenwashing-claves-de-la-directiva-europea-del-empoderamiento-del-consumidor\/","og_locale":"pt_PT","og_type":"article","og_title":"Greenwashing: pontos-chave da diretiva da UE relativa \u00e0 capacita\u00e7\u00e3o dos consumidores","og_description":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row _builder_version=&#8221;4.4.8&#8243;][et_pb_column _builder_version=&#8221;4.4.8&#8243; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.4.8&#8243; hover_enabled=&#8221;0&#8243;] A procura de uma economia circular continua firmemente inscrita na agenda da atual legislatura europeia. A fim de alcan\u00e7ar um futuro sustent\u00e1vel do ponto de vista ambiental, a Europa est\u00e1 a trabalhar em medidas significativas para combater o greenwashing, desenvolvendo crit\u00e9rios precisos e normalizados que as [&hellip;]","og_url":"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/coto-al-greenwashing-claves-de-la-directiva-europea-del-empoderamiento-del-consumidor\/","og_site_name":"LLYC","article_publisher":"https:\/\/www.facebook.com\/LLYC.Global\/","article_published_time":"2023-10-22T22:00:00+00:00","article_modified_time":"2025-01-02T14:45:26+00:00","og_image":[{"width":1540,"height":644,"url":"https:\/\/llyc.global\/wp-content\/uploads\/2023\/11\/Captura-de-pantalla-2023-10-23-163410.png","type":"image\/png"}],"author":"dfernandez","twitter_card":"summary_large_image","twitter_creator":"@llorenteycuenca","twitter_site":"@llorenteycuenca","twitter_misc":{"Written by":"dfernandez","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/coto-al-greenwashing-claves-de-la-directiva-europea-del-empoderamiento-del-consumidor\/","url":"https:\/\/llyc.global\/pt-pt\/corporate-affairs\/tendencias\/coto-al-greenwashing-claves-de-la-directiva-europea-del-empoderamiento-del-consumidor\/","name":"Greenwashing: pontos-chave da diretiva da UE relativa \u00e0 capacita\u00e7\u00e3o dos consumidores - 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