Noncommunicable diseases: how to communicate effectively to stem this growing epidemic

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LLYC’s global Healthcare team has published the fourth post on its platform What’s Up Health. A new issue focusing on how communication, digital marketing and public affairs can help curb the growing epidemic of Noncommunicable Diseases (NCDs) by influencing the changing habits of the population.

We can state that Noncommunicable Diseases represent a great challenge for any National Health System. They can affect all of us, regardless of our age, sex or socioeconomic level. A clear example of this is that a third of the deaths due to these diseases occur in people under 70 years of age.

Thus, in this new publication, Alejandro Romero, Partner and Global CEO of LLYC, and Javier Marín, Senior Director of Healthcare at LLYC Americas, analyze whether current policies and action programs are sufficient to contain the negative impact that NCDs have on the quality of life of millions of people and the cost they represent for Health Systems. In their report they propose actions, from the perspective of communication, digital marketing and public affairs, to stop this epidemic and achieve a healthier society.

Along the same lines, Ana Lluch, Senior Healthcare Consultant at LLYC Americas, reflects on how to use communication effectively to connect with an audience of all ages. A connection that is necessary to motivate a behavioral change in relation to Noncommunicable Diseases that reduces the risk of suffering them.

Dr. Ezequiel Forte, Director of the Cardiometabolism Council of the Argentine Society of Cardiology (SAC), focuses on prevention and the need to promote a profound cultural change. And that change requires all the actors involved: governments and their public health policies, marketing campaigns, medical organizations, physicians themselves, etc.

This is not surprising if we take into account that, as Emilio de Benito, Senior Advisor at LLYC, explains, Noncommunicable Diseases such as heart disease and cancer cause the highest number of deaths in the world: 71% of deaths worldwide. Recent data show that this trend is accelerating.

Read the full articles in the new post published on the What’s Up Health platform!