LLYC Announces Luis Cadena as the new U.S. Chief Financial Officer

International corporate affairs and marketing consulting firm, LLYC, (BME:LLYC) announced today that Luis Cadena joins LLYC as the Chief Financial Officer for the U.S. 

In his new role, Luis will lead and develop a team across 3 key U.S. offices, partnering with the CEO and Global CFO to drive business initiatives, analyze financial performance, ensuring compliance with accounting standards, oversee budgeting, manage relationships with external parties, ensure legal compliance, improve internal processes, analyze investment projects, and participate in corporate coordination efforts while embodying company values and advocating for business strategies.

“I’m really thrilled to join the team at LLYC, renowned for its stellar reputation and excellent services,” shared Cadena. “I’m excited to contribute to our journey of expanding our presence in the U.S. market and further solidify LLYC’s footprint. Let’s embark on this journey together, fueling growth and innovation every step of the way. So, Let’s Fly!”

“LLYC´s project in the U.S. is so important that the finance team needs to be ready to partner with the business,” shared Marta Guisasola, Partner and Global Chief Financial Officer at LLYC. 

“That’s why Luis’ role has huge relevance for the company, leading the financial team for the region. I am sure Luis will succeed.”

Cadena joins LLYC with a background in international agencies, most recently at GroupM where he ultimately was the LATAM Business Operations Director in his six-year tenure. Before that, Cadena worked at KPMG and Codinter, where he held senior positions in accounting and finance.  

“Luis’ solid professional background in the international agency space, including financial and operational experience in the U.S. and Latin America, will be an asset to continue driving our ambitious growth plans in the United States,” shared Yndira Marin, Director of Operations and General Manager at LLYC U.S.