In this April report, we observe a consolidation of what we have been analyzing in previous reports: the shift of trust capital from logos toward people. It is no...

The management of tourist destinations in today's environment requires a vision that transcends conventional promotion. In a scenario where algorithms condition visibility as much as human desire, the challenge...

We were recognized at the Portada 2026 Awards in the Brand Equity category for the campaign “Que la mesa vuelva a unirnos" (Let the table reunite us), developed alongside...