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Dealing with the adoption of generative AI in an evolving context
Incorporating artificial intelligence (AI) is essential in businesses. It generates unique, personalized content, improves production, streamlines decision-making, and helps you stand out in a competitive market.
Rebuilding trust in the mining industry
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Nine awards at FIAP 2024 for five of our top campaigns
Marketing end to end
Behind-the-scenes of the avatar and voice cloning technology of the 2023 Annual Report
Jun 11 2024
Innovation is a cornerstone of our company, and artificial intelligence has become essential in transforming corporate communications in an increasingly technology-driven environment. With ...
Artificial Intelligence
May 17 2024
Miguel Lucas has been named top PR professional in Europe
Miguel Lucas, Senior Global Director of Innovation at LLYC, was recognized as the Best Public Relations Professional in Europe (excluding the UK) at the 2024 PRWeek Global Awards in...
Artificial Intelligence
Talent
Sep 15 2023
Entertainment NOW!
“We have to think about our audiences by their attitudes and personalities to change the way we communicate with them. Many areas are joining the sector such as the...
May 13 2024
Why is everyone talking about CDPs and why should you care?
This paper addresses a trend that has become crucial in the digital marketing world: the Customer Data Platform (CDP). Find out how a CDP can empower CMOs to deliver...
E-commerce
Consumer
INSIGHTS
Oct 7 2024
Successful AMKT board meeting at LLYC: A step forward for marketing in Spain
Sep 26 2024
Chosen as Bimbo Artesano’s New Global Creative Partner
Consumer
Creative
Sep 12 2024
The “Emily in Paris” Effect: A Game-Changer for Advertising on Netflix
E-commerce
Social Media
Sep 4 2024
Conversational Identity: How to Build a Brand in the AI Era?
Artificial Intelligence
Aug 20 2024
6 trophies at the International Business Awards
May 29 2024
Welcome to the cookieless world: a threshold of regulations and technological changes
E-commerce
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News
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Sep 23 2024
LLYC Announces New U.S. Leadership Structure
Appointments and New Hires
Jul 23 2024
LLYC Announces Gloria Raines as the new U.S. HR...
Appointments and New Hires
Oct 10 2024
LLYC Brings Partners Together in Valencia with a Focus...
Strategic Plan
Oct 8 2024
LLYC Foundation is now the Fundación José Antonio Llorente
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LLYC IDEAS.
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Aug 13 2024
The olympic conquest of social media
Social Media
Reputation
Aug 9 2024
Brands and sport events sponsorships: beyond the logo
Reputation
Consumer
Aug 5 2024
Health to go, please
Healthcare
UNO 40 | EUROPEAN UNION - LATIN AMERICA
NEW TIMES, NEW ALLIANCES
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