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Incorporating artificial intelligence (AI) is essential in businesses. It generates unique, personalized content, improves production, streamlines decision-making, and helps you stand out in a competitive market.
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Jun 13 2023
MONETIZING CREATIVITY: “HOW CREATORS MAKE AN IMPACT IN THE...
The exponential growth of technology and digital platforms has unlocked an entirely new landscape for creative talent, enabling them to monetize their work by targeting global audiences that were...
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Mar 29 2023
TIKTOK: A NEW BRAND OPPORTUNITY
TikTok already has more than 1 billion users worldwide, and it took half the time as Facebook to reach the same milestone. The Chinese app accomplished this by introducing...
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Feb 23 2023
NEW TIMES NEW RULES: TEN CHALLENGES IN UNCERTAIN TIMES
Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspicious macroeconomic context and increasingly polarized, discriminating, and deman...
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Jan 31 2023
The Search for Simplicity: Corporate Communication Trends in 2023
"Back to basics"—seeking simplicity—seems to be the safest response in times of uncertainty. It’s not that it’s easier to keep things simple or avoid the risks of innovation. On...
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Nov 30 2022
The Hidden Drug
Polarization has become one of the great threats of the 21st century. In the last 5 years, this phenomenon that generates division, anger and confrontation in society has grown...
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Oct 6 2022
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, and which will do...
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Jun 21 2022
The Metaverse Promise
Since Mark Zuckerberg's announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...
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Mar 14 2022
Informes periciales: cómo probar y cuantificar el daño reputacional...
Hoy en día, las crisis de comunicación son un riesgo esencial que se debe considerar en todo plan de contingencias en el mundo corporativo. El miedo a sufrir una...
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Feb 2 2022
Deep Digital Business Trends 2022
If 2020 was a turning point in the digitalization of businesses, exponentially speeding up the needs for a digital transformation, 2021 has been the confirmation that the changes caused...
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Apr 20 2021
From Narrative to Brand Experience in a Digital Environment
Last March and April, the pandemic-fueled lockdown led to a search for new ways to interact with one another, making us avid consumers of content created both ourselves and...
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Apr 24 2020
Verbal brand identity: positioning, attracting and winning over
HOW TO DIFFERENTIATE YOURSELF IN A TURBULENT TIME With the arrival of COVID-19 and while people lock themselves away in their homes out of fear for their own personal...
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Mar 4 2020
Eight branding keys for the talent search
The Japanese philosopher Kaoru Ishikawa once said that “no company may be better or worse than the people within it.” And he was right. Human capital is vital today...
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