The Merlundies campaign for LEROY MERLIN has been recognized at the Effie Awards, a prestigious competition that honors campaigns combining strategy, creativity, and measurable impact. The campaign earned three...

The Sosegá campaign, created for Cervezas Alhambra by the CHINA part of LLYC team, has been recognized at the W!N Awards, a contest that celebrates excellence in communication through...

In 2025, food and beverage brands are not just focused on taste or convenience; they are focused on identity. The coffee you hold, the hard seltzer in your fridge,...

We received three recognitions at the 2025 edition of the Control Publicidad Awards: the first prize in Branded Content for the Sosegá campaign by Alhambra, carried out by our...

We move up one position and rank among the top five independent media agencies in Spain, according to the El Publicista 2025 Top 100 Ranking. This milestone reflects the...

Breaking taboos and creating spaces for authentic dialogue around beauty was the starting point for “La Conversación Más Natural” (The Most Natural Conversation), the initiative developed with Galderma that...

Two of our most innovative campaigns, "Porque Sí" and "Free The Voices", have been recognized at the prestigious Ibero-American Festival of Creativity (FIAP) 2025, which celebrates creativity, innovation, and...

There are brands that evolve, and there are brands that resist. Adolfo Domínguez launches a new campaign that, far from following trends, champions something increasingly valuable: consistency. In collaboration with CHINA,...

1. POLITICAL COMMUNICATION MAKES THE LEAP TO TIKTOK Even the Institutions have understood that they have to be where the users are. With the start of the new political year, the...

At a time when brands are called upon to act more responsibly than ever, the way they communicate their positive impact also matters. Because talking about sustainability, social commitment,...

To mark World Alzheimer's Day, we collaborated with the Pasqual Maragall Foundation on a campaign that highlights the importance of caregivers, an essential group whose work remains largely invisible...

Rafa Antón, Founding Partner of CHINA, part of LLYC, and Global Creative Director of LLYC, has been recognized with the 2025 Eficacia Award for Professional Achievement. The award, presented...