Three strategic keys for brands to transcend the algorithm and build real connections with their communities.   01. CULTURAL CAPITAL AS A REFUGE FROM ATTENTION INFLATION Credibility is the new intangible asset...

In Mexico, life is not just about doing. It is about sustaining. Work, home, family, budget, time… and, among all that, a task that once seemed simple has become...

We reach the end of 2025 with a clear conviction: what truly gives meaning to our work is the trust of those who choose us to accompany them in...

The Christmas campaigns have a special capacity: they condense the emotional climate of a moment of the year, and, in a way, of the country, into a few minutes....

We won three top honors at the Lusófonos da Criatividade Awards, the international festival that recognizes the very best of Portuguese-language creativity. Our work for Volkswagen in Brazil, “Kombi...

The year 2025 has consolidated AI as a technological tool and has also managed to embed itself in cultural conversation and brand strategy. Brands have moved from experimentation to...

The Merlundies campaign for LEROY MERLIN has been recognized at the Effie Awards, a prestigious competition that honors campaigns combining strategy, creativity, and measurable impact. The campaign earned three...

The Sosegá campaign, created for Cervezas Alhambra by the CHINA part of LLYC team, has been recognized at the W!N Awards, a contest that celebrates excellence in communication through...

In 2025, food and beverage brands are not just focused on taste or convenience; they are focused on identity. The coffee you hold, the hard seltzer in your fridge,...

We received three recognitions at the 2025 edition of the Control Publicidad Awards: the first prize in Branded Content for the Sosegá campaign by Alhambra, carried out by our...

We move up one position and rank among the top five independent media agencies in Spain, according to the El Publicista 2025 Top 100 Ranking. This milestone reflects the...

Breaking taboos and creating spaces for authentic dialogue around beauty was the starting point for “La Conversación Más Natural” (The Most Natural Conversation), the initiative developed with Galderma that...