In an increasingly digital world, voice plays a crucial role not only in communication but also in the construction and negotiation of social identities. However, voice-based discrimination remains a...

The exponential growth of technology and digital platforms has unlocked an entirely new landscape for creative talent, enabling them to monetize their work by targeting global audiences that...

TikTok already has more than 1 billion users worldwide, and it took half the time as Facebook to reach the same milestone. The Chinese app accomplished this by introducing...

Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspicious macroeconomic context and increasingly polariz...

"Back to basics"—seeking simplicity—seems to be the safest response in times of uncertainty. It’s not that it’s easier to keep things simple or avoid the risks of innovation. On...

Polarization has become one of the great threats of the 21st century. In the last 5 years, this phenomenon that generates division, anger and confrontation in society has grown...

In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, an...

Since Mark Zuckerberg's announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...

Hoy en día, las crisis de comunicación son un riesgo esencial que se debe considerar en todo plan de contingencias en el mundo corporativo. El m...

If 2020 was a turning point in the digitalization of businesses, exponentially speeding up the needs for a digital transformation, 2021 has been the confirmation that the changes caused...

Last March and April, the pandemic-fueled lockdown led to a search for new ways to interact with one another, making us avid consumers of content created both ourselves and...

HOW TO DIFFERENTIATE YOURSELF IN A TURBULENT TIME With the arrival of COVID-19 and while people lock themselves away in their homes out of fear for their own per...