Developed to celebrate the centenary of Cervezas Alhambra, Sosegá is a cultural and branded content project rooted in the brand’s unrushed philosophy, from which emerges the first flamenco style...

This interview is dedicated to how companies imagine and build the future from different dimensions: creativity, leadership, transformation, and brand identity. In this context, TOUS represents an emblematic case of...

Actualidad Económica, the economic supplement of El Mundo, has included three projects linked to our clients among the 100 Best Ideas of the Year. This milestone highlights initiatives capable...

The Fantastic Pavilion of the Marché du Film at the Cannes Film Festival has been the setting for a very special moment for us: the official presentation of the...

Celebrating 100 years in the market is a milestone, but for Purina Dog Chow® the true challenge of this centennial was to project its leadership into the future through...

After years of chasing volume, the digital landscape has changed the rules of the game. Visibility has given way to credibility. The current ecosystem has become dual and complex,...

The SABRE EMEA Awards brought together some of the most relevant corporate reputation and communications work in the region, recognising projects that are redefining how brands operate in moments...

There are campaigns that manage to capture the collective sentiment of their time. In "Hasta Lowi," the new project we developed for Lowi, the foundation is built from a...

There are campaigns that manage to capture the emotional pulse of their time. In "La rueda" (The Wheel) the new campaign from Cervezas Alhambra, the narrative is built upon...

Rafa Antón, Global Creative Director of LLYC, has been honored with the Lifetime Achievement Award at the Festival Jóvenes Tocados por la Publicidad at Nebrija University, establishing himself, once...

In this April report, we observe a consolidation of what we have been analyzing in previous reports: the shift of trust capital from logos toward people. It is no...

The management of tourist destinations in today's environment requires a vision that transcends conventional promotion. In a scenario where algorithms condition visibility as much as human desire, the challenge...