Over the past fifty years, Gustavo Cisneros was among the most influential business figures in the Hispanic world and the United States. He inherited a group of businesses in...

Since the 1970s and 80s, we’ve often heard the term “bulletproof economies” in Latin America, referring to how the economic landscape, business environment—and everyday life— adapted to the social...

Javier Milei won the election without a party or teams, state experience, or funding. Given the persistent economic crisis, he offered an anxious society a radical program of cuts...

We participated in IAB Conecta 2024, the leading platform for the development of the digital advertising industry. Three of our most influential executives shared their experience and knowledge about...

The latest edition of Merca2.0's National Marketing Congress, held in Mexico City, was the perfect scenario to share experiences and establish alliances with other leaders in the marketing industry....

In today's world, focusing solely on the present can be tempting. However, amid unpredictability, thinking ahead and preparing for the future is crucial. This is especially true for business...

The mining industry has been under close scrutiny due to past mistakes, misinformation, and negative impacts. While it was once seen as a source of wealth and development, society's...

The ties between Latin America and the European Union are undoubtedly special. The potential benefits of exchange between the two regions are many and reciprocal: foreign investment, trade a...

After more than two decades since negotiations began, a new window of opportunity is now open for the agreement between the European Union and Mercosur to be ratified. Thus,...

Lobbying has always been used to drive and change a country's public policy, with interest groups using it to influence public policies from outside the public sector. One of...

In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, an...

INTRODUCTION Rare diseases are a health issue that affect approximately 6-8% of the global population. According to data from the World Health Organization (WHO), it is estimated that 400 mi...