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Conversational Identity: How to Build a Brand in the AI Era?
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Dealing with the adoption of generative AI in an evolving context
Incorporating artificial intelligence (AI) is essential in businesses. It generates unique, personalized content, improves production, streamlines decision-making, and helps you stand out in a competitive market.
Rebuilding trust in the mining industry
Identifying the type of talent we need and engaging it in uncertain times
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Nov 9 2023
Thinking about the future to tackle the present
In today's world, focusing solely on the present can be tempting. However, amid unpredictability, thinking ahead and preparing for the future is crucial. This is especially true for business...
Latin America
Corporate Affairs
Sep 26 2023
Mining in Latin America: A chance to carve a new path
The mining industry has been under close scrutiny due to past mistakes, misinformation, and negative impacts. While it was once seen as a source of wealth and development, society's...
Latin America
Artificial Intelligence
Mining
Reputation
Corporate Affairs
Jul 5 2023
UNO 40 EUROPEAN UNION – LATIN AMERICA: New Times, New Alliances
The ties between Latin America and the European Union are undoubtedly special. The potential benefits of exchange between the two regions are many and reciprocal: foreign investment, trade a...
European Affairs
Latin America
Democracy
Economy
Corporate Affairs
May 23 2023
The Relationship between Mercosur and the European Union
After more than two decades since negotiations began, a new window of opportunity is now open for the agreement between the European Union and Mercosur to be ratified. Thus,...
Latin America
European Affairs
Democracy
Economy
Consumer
Polarization
Corporate Affairs
Feb 16 2023
Democracy or Populism? 2023 Trends in Public Affairs
Lobbying has always been used to drive and change a country's public policy, with interest groups using it to influence public policies from outside the public sector. One of...
Latin America
European Affairs
Democracy
Polarization
Corporate Affairs
Oct 6 2022
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, an...
Latin America
Consumer
Creative
E-commerce
Economy
Artificial Intelligence
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Apr 12 2022
Rare Diseases: More information for social mobilization
INTRODUCTION Rare diseases are a health issue that affect approximately 6-8% of the global population. According to data from the World Health Organization (WHO), it is estimated that 400 mi...
Healthcare
Latin America
Healthcare
Jan 21 2022
Trends in Public Affairs Report
"A good lobbyist is a person who is able to organize the power of others" Government policies and regulation have an impact on companies. This impact is both direct (on business and...
European Affairs
Latin America
Democracy
Polarization
Corporate Affairs
Mar 16 2021
After VUCA, the transformation to a BANI world
Just when we thought that the pandemic had confirmed our world as “VUCA” (volatile, uncertain, complex, and ambiguous), we began to...
Latin America
Mar 4 2021
The Seven Deadly Sins surrounding the COVID-19 Vaccine
An analysis of current affairs and the crisis of confidence, as well as some recommendations to reverse it ...
European Affairs
Latin America
Corporate Affairs
Jul 30 2020
COVID-19: what about tourism?
The COVID-19 pandemic has thrown the world into an economic crisis of unprecedented magnitude since this era of globalization began....
European Affairs
Latin America
Dec 18 2019
How brands should react to media disruption
The media has gone through a period of major change in recent years, moved by a digital revolution that strongly impacted them long before other industries, many of which...
Reputation
Latin America
Corporate Affairs
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