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Conversational Identity: How to Build a Brand in the AI Era?
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Dealing with the adoption of generative AI in an evolving context
Incorporating artificial intelligence (AI) is essential in businesses. It generates unique, personalized content, improves production, streamlines decision-making, and helps you stand out in a competitive market.
Rebuilding trust in the mining industry
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Aug 13 2024
The olympic conquest of social media
Every four years, more than three billion of us gather to watch men and women shatter records on tracks, pools, diving boards, and arenas. Television and media have allowed...
Social Media
Reputation
Marketing
Aug 22 2023
The true cost of clickbait and the importance of saying ‘no’ to misleading headline
In the age of fast information and mass consumption of online content, misleading headlines have become a plague thatthreatens the integrity of the information contributed by organizations. ...
Risks
Social Media
Corporate Affairs
Jun 21 2023
Hate Speech and LGBTQ+ Pride in the Digital Conversation
This report analyzes how the conversation on LGBTQ+ diversity has developed over the past four years. We look at 12 countries: the United States, Brazil, Mexico, Argentina, Colombia, Chile,...
LGTBIQ+
Diversity, Equity & Inclusion
Social Media
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Jun 15 2023
RETAIL & ECOMMERCE 2023 SPAIN
The ecommerceand retailindustry has transformed in response to changing consumer habits and socioeconomic trends. Technological, environmental, cultural and organizational factors have drive...
Consumer
E-commerce
Social Media
Marketing
Jun 13 2023
MONETIZING CREATIVITY: “HOW CREATORS MAKE AN IMPACT IN THE DIGITAL WORLD.”
The exponential growth of technology and digital platforms has unlocked an entirely new landscape for creative talent, enabling them to monetize their work by targeting global audiences that...
Creative
Economy
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Marketing
Mar 29 2023
TIKTOK: A NEW BRAND OPPORTUNITY
TikTok already has more than 1 billion users worldwide, and it took half the time as Facebook to reach the same milestone. The Chinese app accomplished this by introducing...
Creative
Social Media
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Mar 1 2023
NAMELESS WOMEN
Women’s presences in the media, from their images to their prominence in news stories, have long been the subject of research in universities and newsrooms. The consensus of many...
Diversity, Equity & Inclusion
Social Media
Corporate Affairs
Jan 31 2023
The Search for Simplicity: Corporate Communication Trends in 2023
"Back to basics"—seeking simplicity—seems to be the safest response in times of uncertainty. It’s not that it’s easier to keep things simple or avoid the risks of innovation. On...
Creative
Reputation
Sustainability / ESG
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Nov 30 2022
The Hidden Drug
Polarization has become one of the great threats of the 21st century. In the last 5 years, this phenomenon that generates division, anger and confrontation in society has grown...
Democracy
Polarization
Creative
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Oct 6 2022
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, an...
Latin America
Consumer
Creative
E-commerce
Economy
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Jun 27 2022
Companies and LGBTIQ+ Diversity in Online Conversation
Do companies only express their position on LGBTIQ+ diversity around the dates of Pride? Is this onlydone by companies or do their leaders also get involved? What do they...
LGTBIQ+
Diversity, Equity & Inclusion
Social Media
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Jun 21 2022
The Metaverse Promise
Since Mark Zuckerberg's announcement in October 2021 that Facebook was changing its name to Meta, news related to the word (of the year?) metaverse has continued to break. However, the...
E-commerce
Creative
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