This paper offers a practical and comprehensive look at how brands can stand out in today's digital age by developing a personality and voice that is authentic and consistent...

In an increasingly digital world, voice plays a crucial role not only in communication but also in the construction and negotiation of social identities. However, voice-based discrimination remains a...

Innovation is a cornerstone of our company, and artificial intelligence has become essential in transforming corporate communications in an increasingly technology-driven environment.  With ...

As humanity evolves, new technologies are constantly being created. The 1990s were marked by the popularization of the internet, web browsers, and cell phones. In 2007, Apple's launch of...

The use of Artificial Intelligence (AI) and Big Data in medicine have become key tools for the diagnosis and treatment of multiple pathologies, as well as being essential to...

Miguel Lucas, Senior Global Director of Innovation at LLYC, was recognized as the Best Public Relations Professional in Europe (excluding the UK) at the 2024 PRWeek Global Awards in...

How has the public conversation evolved, and how has this affected the media? What technologies can help businesses measure the actu...

This report, prepared by LLYC’s Deep Learning and European Affairs teams, analyses the digital conversation on the social network X (formerly Twitter) over the last year in 9 Member...

The mining industry has been under close scrutiny due to past mistakes, misinformation, and negative impacts. While it was once seen as a source of wealth and development, society's...

Anyone working for a brand, organization or company will likely be familiar with the concept of being "customer-centric." However, you may have noticed that this concept is gradually giving...

A little over a year ago the creator of Facebook, Marck Zukerberg, announced that the famous application was changing its name to "Meta", in reference to the metaverse, that...

In recent years, mental health has become increasingly prominent in discussions surrounding public health as the rates of mental health disorders have increased considerably. The World Healt...