Federico Isuani, Partner and AI Strategy General Director Americas at LLYC, has been recognized by Merca2.0 as one of the 50 Marketing Leaders in Mexico, a selection that brings...

The role of the chief executive has ceased to be exclusively a management space to become a continuous exercise of judgment, resilience, and proactivity. In an environment conditioned by...

Actualidad Económica, the economic supplement of El Mundo, has included three projects linked to our clients among the 100 Best Ideas of the Year. This milestone highlights initiatives capable...

After years of chasing volume, the digital landscape has changed the rules of the game. Visibility has given way to credibility. The current ecosystem has become dual and complex,...

Discover how Artificial Intelligence and large language models (LLMs) are radically reshaping the economic and institutional reputation of Michigan. Traditional public relations and reputation management, historically focused solely on influencing...

Discover how Artificial Intelligence and new algorithms are redefining the patient journey in the weight loss pen market. Traditional pharmaceutical marketing, historically focused on classic SEO and link ranking in...

One word dominates almost every aspect of current events: uncertainty. The political systems of Western countries, and global geopolitics, are undergoing profound changes whose impact we are only beginning...

Alejandro Romero: In this issue, we want to address the role of disinformation, the phenomenon of fake news, post-truth, and who owns the narrative, the famous storytelling. It is...

Every generation believes it is living through the most complex moment in history. Without falling into that temptation, the current challenges—climate crisis, growing inequality, geopolitical tensions, armed conflicts, and...

The management of tourist destinations in today's environment requires a vision that transcends conventional promotion. In a scenario where algorithms condition visibility as much as human desire, the challenge...

Our report “The Illusion of IA, an unconfortable reflection with a significant impact on young people” places us once again at the center of the conversation about diversity, equity,...

The rules of the game are changing fast. Whether you're anticipating regulations in a fragmented legislative environment, navigating polarization with the help of predictive models, or redefining your business's...