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Apr 16 2024
From words to algorithms: understanding public opinion with AI
How has the public conversation evolved, and how has this affected the media? What technologies can help businesses measure the actual impact of their communication efforts? Our fi...
Artificial Intelligence
Communication
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Mar 20 2024
What are Europeans talking about?
This report, prepared by LLYC’s Deep Learning and European Affairs teams, analyses the digital conversation on the social network X (formerly Twitter) over the last year in 9 Member...
European Affairs
Democracy
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Sep 26 2023
Mining in Latin America: A chance to carve a...
The mining industry has been under close scrutiny due to past mistakes, misinformation, and negative impacts. While it was once seen as a source of wealth and development, society's...
Latin America
Artificial Intelligence
Mining
Reputation
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Jul 11 2023
Why making people feel good is important: Moving from...
Anyone working for a brand, organization or company will likely be familiar with the concept of being "customer-centric." However, you may have noticed that this concept is gradually giving...
Artificial Intelligence
Consumer
Marketing
Jun 2 2023
The challenges of the metaverse: intellectual property disputes
A little over a year ago the creator of Facebook, Marck Zukerberg, announced that the famous application was changing its name to "Meta", in reference to the metaverse, that...
E-commerce
Artificial Intelligence
Risks
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Apr 13 2023
Different Life-altering Realities: The Global Post-Pandemic Mental Health Crisis
In recent years, mental health has become increasingly prominent in discussions surrounding public health as the rates of mental health disorders have increased considerably. The World Health Organization (WHO)...
Healthcare
Artificial Intelligence
Healthcare
Feb 23 2023
NEW TIMES NEW RULES: TEN CHALLENGES IN UNCERTAIN TIMES
Our current global context is unpredictable. Companies are increasingly compelled to navigate uncharted waters. Between a somewhat inauspicious macroeconomic context and increasingly polarized, discriminating, and deman...
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Jan 24 2023
Time for AI: Marketing and Consumer Trends in 2023
What are the marketing and consumer trends that will shape 2023? This paper examines two different perspectives: The exogenous perspective that focuses on the changes in consumer habits, while...
Artificial Intelligence
Consumer
E-commerce
Economy
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Oct 6 2022
NEW METRICS: THE PATH TO EFFECTIVE MARKETING
In an increasingly complex and fast-paced context of proliferating and changing indicators, how effective is marketing today? Beyond sales figures, which dimensions have gained relevance, and which will do...
Latin America
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May 23 2022
UNO 38: TRANSFORMATION THROUGH RECOVERY
Post-pandemic recovery is an enormous challenge facing most of the world's economies. The end of the most acute phase of COVID-19 has also coincided with Russia's invasion of Ukraine. This...
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Feb 28 2022
Consumer Trends 2022
In this new annual edition of our report on consumer trends, we have sought to go one step beyond pure research. We have combined the qualitative analysis of macro...
Consumer
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Feb 2 2022
Deep Digital Business Trends 2022
If 2020 was a turning point in the digitalization of businesses, exponentially speeding up the needs for a digital transformation, 2021 has been the confirmation that the changes caused...
E-commerce
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